Magnite Partners With Sky New Zealand to Power Programmatic Advertising on Sky Sport Now

Rhea-AI Summary

Magnite (NASDAQ: MGNI) has partnered with Sky New Zealand to enable programmatic advertising on Sky Sport Now, the company's premium sports streaming platform. This marks the first time buyers will have programmatic access to the platform's live sports inventory through Magnite.

Sky Sport Now boasts 51.3 million annual streams and covers an average of 35 sporting codes. The partnership allows advertisers to implement data-driven targeting and optimized campaigns within a premium environment. Magnite's streaming technology will help Sky maximize content value while maintaining viewer experience quality.

The collaboration enables local digital advertisers to access Sky's engaged live sport audiences through programmatic channels, with Sky reporting strong interest from clients and agencies following the launch of digital advertising on the platform.

Positive

• Secured partnership with major streaming platform Sky Sport Now in New Zealand
• Access to significant audience with 51.3 million annual streams
• Expansion into premium live sports advertising inventory
• Strong initial advertiser interest reported by Sky

Negative

• None.

AUCKLAND, New Zealand, Jan. 28, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now. Following the recent launch of digital advertising on Sky Sport Now, buyers will have programmatic access to the platform’s high-value live sports inventory for the first time through Magnite.

With 51.3 million annual streams* and content across an average of 35 sporting codes, Sky Sport Now offers advertisers a golden opportunity to engage audiences with data-driven targeting and optimised campaigns, maintained within a premium environment. Magnite’s cutting-edge streaming technology will help Sky recognise the value of their content in a way that respects the viewer experience, while making it easier for buyers to access scalable, premium inventory and reach engaged audiences.

Lauren Quaintance, Sky New Zealand’s Chief Media and Data Officer, says: “The launch of digital advertising on Sky Sport Now unlocks Sky’s highly engaged live sport audiences on this platform for the first time. With all the live sport that Kiwis love in one place and scalable audiences now available to local digital advertisers, we’re experiencing strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies and advertisers.

“Aligning with the right partners to ensure we can package this inventory efficiently, while delivering a premium viewing experience has been critical, and Magnite has proven to be a highly effective partner. We’re excited to continue working with them to facilitate programmatic access to Sky’s highly engaged live sport audiences for the first time.”

Yael Milbank, Managing Director, ANZ at Magnite, says: “Sky New Zealand has expanded their offering to meet the consumer appetite for more accessible live sports content, and we’re pleased to be working with them to unlock new opportunities for advertisers to reach highly engaged sports fans. We look forward to helping drive continued success as they leverage our leading streaming technology to enable programmatic activation of premium live sports inventory on Sky Sport Now.”

About Sky New Zealand
Sky is New Zealand’s leading entertainment company and home to the best and broadest choice in live sport, movies, shows, documentaries and news. Sky offers a suite of viewing choices to suit every New Zealander, whether it’s through the Sky Box and companion app Sky Go for premium direct-to-home customers, its streaming services Sky Sport Now for sport and Neon for movies and entertainment, or free-to-air on Sky Open.

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Media Contact:
Einsteinz Communications
carlotta@einsteinz.com.au

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*SOURCE 1: NIELSEN CMI, Q1 2023 – Q4 2023, AP15+, ONLINE VIDEO/TV SERVICES USED L7D.

FAQ

What is the significance of Magnite's (MGNI) partnership with Sky New Zealand?

The partnership enables programmatic advertising on Sky Sport Now for the first time, giving advertisers access to premium live sports inventory through Magnite's platform.

How many annual streams does Sky Sport Now have for MGNI to monetize?

Sky Sport Now has 51.3 million annual streams across approximately 35 sporting codes.

What technology is Magnite (MGNI) providing to Sky Sport Now?

Magnite is providing streaming technology that helps Sky maximize content value while respecting viewer experience and enabling programmatic access for buyers.

How will advertisers benefit from Magnite's (MGNI) partnership with Sky Sport Now?

Advertisers will gain programmatic access to high-value live sports inventory with data-driven targeting capabilities and optimized campaign options in a premium environment.