Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey
Redfin (RDFN) has chosen Magnite (MGNI) as its preferred SSP (Supply-Side Platform) to power data-driven advertising deals. The partnership leverages Magnite's programmatic technology to connect advertisers with Redfin's exclusive real estate audience of 46 million customers across platforms including Redfin, Rent.com, ApartmentGuide.com, and WalkScore.com.
Through this collaboration, advertisers can access sophisticated intent signals about when people move, their destinations, and housing preferences. The partnership aims to provide national scale and hyper-local targeting capabilities in a brand-safe environment, enabling marketers to reach high-value customers throughout their home-buying journey.
Redfin (RDFN) ha scelto Magnite (MGNI) come sua SSP (Supply-Side Platform) preferita per gestire accordi pubblicitari basati sui dati. La collaborazione sfrutta la tecnologia programmatica di Magnite per mettere in contatto gli inserzionisti con l'esclusivo pubblico immobiliare di Redfin, composto da 46 milioni di utenti su piattaforme come Redfin, Rent.com, ApartmentGuide.com e WalkScore.com.
Grazie a questa partnership, gli inserzionisti possono accedere a segnali sofisticati di intenti riguardanti i movimenti delle persone, le loro destinazioni e le preferenze abitative. L'obiettivo è offrire una copertura nazionale con capacità di targeting iper-localizzato in un ambiente sicuro per il brand, permettendo ai marketer di raggiungere clienti di alto valore durante tutto il percorso di acquisto della casa.
Redfin (RDFN) ha seleccionado a Magnite (MGNI) como su SSP (Supply-Side Platform) preferida para impulsar acuerdos publicitarios basados en datos. La colaboración aprovecha la tecnología programática de Magnite para conectar a los anunciantes con la exclusiva audiencia inmobiliaria de Redfin, que cuenta con 46 millones de clientes en plataformas como Redfin, Rent.com, ApartmentGuide.com y WalkScore.com.
Mediante esta alianza, los anunciantes pueden acceder a señales sofisticadas de intención sobre cuándo se mudan las personas, sus destinos y preferencias de vivienda. La asociación busca ofrecer alcance nacional y capacidades de segmentación hiperlocal en un entorno seguro para la marca, permitiendo a los mercadólogos llegar a clientes de alto valor durante todo su proceso de compra de vivienda.
Redfin (RDFN)은 데이터 기반 광고 거래를 지원하기 위해 Magnite (MGNI)를 선호하는 SSP(공급 측 플랫폼)로 선정했습니다. 이번 파트너십은 Magnite의 프로그래매틱 기술을 활용하여 Redfin, Rent.com, ApartmentGuide.com, WalkScore.com 등 플랫폼에서 4600만 명의 독점 부동산 고객과 광고주를 연결합니다.
이 협력을 통해 광고주는 사람들이 이사하는 시기, 목적지, 주거 선호도에 대한 정교한 의도 신호에 접근할 수 있습니다. 이 파트너십은 전국적인 규모와 초지역 타깃팅 기능을 브랜드 안전한 환경에서 제공하여 마케터가 주택 구매 여정 전반에 걸쳐 가치 높은 고객에게 도달할 수 있도록 하는 것을 목표로 합니다.
Redfin (RDFN) a choisi Magnite (MGNI) comme sa SSP (Supply-Side Platform) préférée pour gérer les accords publicitaires basés sur les données. Ce partenariat exploite la technologie programmatique de Magnite pour connecter les annonceurs à l'audience immobilière exclusive de Redfin, composée de 46 millions de clients sur des plateformes telles que Redfin, Rent.com, ApartmentGuide.com et WalkScore.com.
Grâce à cette collaboration, les annonceurs peuvent accéder à des signaux d'intention sophistiqués concernant les déménagements, les destinations et les préférences en matière de logement. L'objectif est d'offrir une portée nationale et des capacités de ciblage hyperlocal dans un environnement sûr pour la marque, permettant aux marketeurs d'atteindre des clients à forte valeur tout au long de leur parcours d'achat immobilier.
Redfin (RDFN) hat Magnite (MGNI) als bevorzugte SSP (Supply-Side Platform) ausgewählt, um datengetriebene Werbeabschlüsse zu ermöglichen. Die Partnerschaft nutzt Magnites programmatische Technologie, um Werbetreibende mit Redfins exklusivem Immobilienpublikum von 46 Millionen Kunden auf Plattformen wie Redfin, Rent.com, ApartmentGuide.com und WalkScore.com zu verbinden.
Durch diese Zusammenarbeit erhalten Werbetreibende Zugang zu ausgefeilten Intent-Signalen darüber, wann Menschen umziehen, ihre Ziele und Wohnpräferenzen. Ziel der Partnerschaft ist es, nationale Reichweite und hyperlokale Targeting-Möglichkeiten in einer markensicheren Umgebung bereitzustellen und Vermarktern zu ermöglichen, wertvolle Kunden während ihrer gesamten Hauskaufreise zu erreichen.
- Partnership provides access to 46 million upwardly mobile customers
- Enables sophisticated targeting based on real estate intent signals
- Expands Magnite's reach in the valuable real estate advertising market
- Creates new revenue stream through programmatic advertising
- None.
Insights
Magnite's new partnership with Redfin creates significant revenue potential by accessing premium real estate audience data for targeted advertising.
This strategic partnership positions Magnite as Redfin's preferred supply-side platform (SSP) for programmatic advertising, giving MGNI exclusive access to Redfin's valuable first-party audience data. The deal creates a meaningful revenue opportunity through priority access to 46 million high-intent homebuyers across Redfin's network including Rent.com, ApartmentGuide.com, and WalkScore.com.
What makes this particularly valuable is the quality of Redfin's data. Real estate audiences are premium targets for advertisers across multiple categories including financial services, home improvement, furniture, and insurance. These consumers are in an active spending phase and have higher-than-average household incomes.
This partnership strengthens Magnite's competitive positioning against rivals like PubMatic and The Trade Desk in the programmatic advertising ecosystem. By securing exclusive partnerships with premium publishers, Magnite enhances its supply-side inventory quality – critical in a market where first-party data has become increasingly important following cookie deprecation.
For context, Redfin's reach across its properties represents a significant portion of the U.S. real estate market, with the company noting their ability to track sophisticated intent signals around moving timing, destinations, and home preferences. These targeting capabilities command premium CPMs (cost per thousand impressions) that typically exceed standard programmatic rates by 2-3x.
This partnership also aligns with Magnite's strategy to diversify beyond traditional display advertising into specialized vertical markets with higher margins and less commoditized inventory.
NEW YORK, May 14, 2025 (GLOBE NEWSWIRE) -- Redfin (NASDAQ: RDFN), the technology-powered real estate brokerage, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP to power data-driven deals. Leveraging Magnite’s programmatic technology, Redfin can connect advertisers with exclusive real estate audiences at key moments in their home-buying journey.
Redfin Media uniquely connects brands with 46 million upwardly mobile customers at each stage of their buying journey. With a vast network including Redfin, Rent.com, ApartmentGuide.com and WalkScore.com, the partnership delivers national scale and hyper-local targeting in a brand safe environment. Using sophisticated intent signals, Redfin uniquely knows when people move, where they are going, and what type of home they are looking for, enabling marketers to reach high-value, hard-to-reach customers.
"As we build Redfin’s Commerce Media Network, we’re partnering with leading brands and platforms to connect high-intent homebuyers and movers with the right products and services at pivotal moments in their journey—creating meaningful value for both advertisers and consumers,” said Conny Mirza, General Manager of Digital Ads and Partnerships at Redfin.
“Our collaboration with Magnite gives us the tools to package and activate that opportunity through scalable, transparent programmatic solutions,” said Amit Grover, Head of Programmatic Partnerships at Redfin.
“Redfin is a trusted source for millions of homebuyers and renters and their insights provide advertisers with a unique opportunity to reach consumers at key decision-making moments,” said Ashley Wheeler, SVP, DV+ Platform at Magnite. “We’re excited to work closely with the Redfin team to enrich their omnichannel inventory and create more impactful advertising experiences.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Redfin
Redfin (www.redfin.com) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, and title insurance services. We run the country's #1 real estate brokerage site. Our customers can save thousands in fees while working with a top agent. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we've saved customers more than
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Investor Relations Contact:
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