Luxco Introduces Alias Straight Rye Whiskey
Luxco has launched Alias Straight Rye Whiskey, distilled at its Ross & Squibb Distillery in Lawrenceburg, Indiana.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Luxco has launched Alias Straight Rye Whiskey, distilled at its Ross & Squibb Distillery in Lawrenceburg, Indiana. Bottled at 90 proof (45% ABV), it features a mash bill of 51% rye, 45% corn, and 4% barley malt, promising tasting notes of sweet fruit and rye spice. As rye whiskey enjoys increasing popularity, this product aims to capture a growing market. A write-in contest will be held, offering a six-day distiller course at Moonshine University as a prize. Luxco, merged with MGP Ingredients (MGPI) in 2021, manages numerous well-known brands.
Positive
- Launch of Alias Straight Rye Whiskey, catering to the growing rye whiskey market.
- Bottled at a robust 90 proof (45% ABV), enhancing premium product appeal.
- A write-in contest promoting consumer engagement and brand awareness through a significant prize.
Negative
- None.
Details
News Market Reaction – MGPI
The recorded move for MGPI in the trading session of this news was +3.80%.
Data tracked by StockTitan Argus. Session date unavailable.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Brand celebrates launch with write-in contest, sending winner to six-day Distiller Course at Moonshine University
ST. LOUIS, May 4, 2022 /PRNewswire/ -- Luxco, a leading producer, supplier, importer and bottler of beverage alcohol products, has launched Alias Straight Rye Whiskey. Distilled at Luxco's Ross & Squibb Distillery in Lawrenceburg, Indiana, Alias is bottled at 90 proof (
Alias Straight Rye Whiskey features a mash bill that is
"The super- and ultra-premium spirits categories continue to grow, and within the whiskey category, rye continues to rise in popularity," said Fletcher Buchman, VP of Marketing at MGP Ingredients. "Alias is perfectly positioned in this growing category, and it provides us an opportunity to showcase rye whiskey from our Ross & Squibb Distillery. We believe rye fans and lovers of all whiskey types alike will truly enjoy what Alias has to offer."
The Alias brand pays tribute to our country's early female distilling pioneers, many of whom used their initials to hide their gender in order to own and operate distilleries. Alias Rye Whiskey features a bold, black bottle and black label with striking white logo and the slogan: "Forgotten Names. Unforgettable Flavors."
To celebrate the launch of Alias Straight Rye Whiskey, Luxco will conduct a write-in contest* to win a six-day, travel-expenses-paid distiller course at Moonshine University. Consumers 21 and older can simply visit the Alias website (aliaswhiskey.com) or scan a QR code on point-of-sale at participating retail accounts and respond in 10 words or less to the contest question: "What does a scholarship to Moonshine University mean to you?" Contest entries will be accepted between May 2 and August 30, 2022.
About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from five distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of
* Contest valid in all US States. Void where prohibited by local laws (FL, NY). No purchase necessary.
CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net
View original content to download multimedia:https://www.prnewswire.com/news-releases/luxco-introduces-alias-straight-rye-whiskey-301539979.html
SOURCE Luxco
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.