Yellowstone Bourbon Launches Ready-to-Serve Cocktails

Rhea-AI Summary

MGP Ingredients (NYSE:MGPI) has launched Yellowstone Cocktails, a new line of premium ready-to-serve bourbon-based cocktails. The collection features three distinct expressions: Gold Rush (25% ABV), Old Fashioned (35% ABV), and Espresso (25% ABV), each priced at $24.99 per 750mL bottle.

Crafted by Stephen Beam, seventh-generation Master Distiller at Limestone Branch Distillery, these cocktails combine Yellowstone's 150-year bourbon heritage with convenience and sustainability. Each bottle contains the equivalent of six standard cocktails and features eco-friendly packaging made using clean energy and recyclable materials.

The launch aligns with Yellowstone Bourbon's ongoing partnership with the National Parks Conservation Association (NPCA), to which the brand has donated $1,000,000 over the past seven years.

Positive

• Launch of premium ready-to-serve cocktails expands product portfolio into growing RTD market
• Strategic pricing at $24.99 per bottle positions product competitively in premium segment
• Sustainable packaging and clean energy manufacturing aligns with environmental initiatives
• $1,000,000 in donations to NPCA strengthens brand's conservation credentials

Negative

• Lower ABV content (25-35%) compared to traditional bourbon might impact margins
• Limited initial distribution through select retailers may constrain early sales potential

The New Collection of Premium Cocktails Offers Three Distinct Bourbon-Based Expressions That Blend the Brand's 150-Year Heritage With Convenience and Sustainability

ST. LOUIS, Aug. 5, 2025 /PRNewswire/ -- Today, Yellowstone Bourbon, the historic bourbon brand known for its rich Kentucky heritage, announced the launch of Yellowstone Cocktails, a new offering of premium ready-to-serve cocktails. Made with award-winning Yellowstone Kentucky Straight Bourbon and all-natural ingredients, Yellowstone Cocktails feature modern flavors to meet the needs and tastes of today's whiskey-drinkers, and cater to the increased demand of consumers looking for convenient, high-quality and spirits-based ready-to-serve options.

Yellowstone Cocktails offer a versatile and elevated drinking experience rooted in 150 years of bourbon expertise. Dating back to 1872 when it was first distilled by Joseph Dant as a tribute to America's first national park, Yellowstone Bourbon has become known for its smooth, high-quality whiskey while embracing innovation in making premium small-batch bourbons. Crafted under the supervision of Stephen Beam, seventh-generation Master Distiller at Limestone Branch Distillery, home of Yellowstone Bourbon, Yellowstone Cocktails are designed for those who appreciate and expect quality with ease.

"We created Yellowstone Cocktails to bring the rich character of our bourbon into flavorful, ready-to-serve formats that fit into the on-the-go lifestyle of today's consumer," said Beam. "Each expression is designed to highlight the depth and versatility of our whiskey, and offers an effortless way to enjoy a quality cocktail wherever the moment takes you."

Every bottle delivers a bold, bourbon-forward taste in a convenient, shareable 750mL format, equivalent to six standard cocktails. The lineup of Yellowstone Cocktails includes:

• Gold Rush: A rush of fig honey, and lemon—this cocktail combines classic flavors with a fresh, modern twist. The sweetness of fig honey is balanced by the brightness of fresh lemon, offering a sophisticated yet contemporary experience. (ABV 25%, SRP $24.99)
  
  
• Old Fashioned: The Old Fashioned combines blood orange, bitters, and cherry for a refreshing take on a classic. The bright tang of blood orange adds a lively contrast to the bitters, while the rich cherry finish brings a touch of sweetness and depth. (ABV 35%, SRP $24.99)
  
  
• Espresso: A perfect kick of coffee, vanilla, and raisin, this bourbon-based, ready-to-serve espresso drink combines the rich, robust flavor of espresso with the smoothness of bourbon, creating a bold, indulgent treat for coffee lovers. The warmth of vanilla and raisin add depth and complexity to every sip. (ABV 25%, SRP $24.99)

True to Yellowstone Bourbon's values, the cocktails were crafted with the intention to be enjoyed in moments outside - whether that be in a national park or in your local city park - and with sustainability at heart. Each lightweight, spill-proof bottle is made using clean energy and packaged in fully recyclable materials, allowing drinkers to savor the great outdoors while helping to preserve it. Since 2018, Yellowstone Bourbon has partnered with the National Parks Conservation Association (NPCA) in a shared mission to protect our nation's public lands. Over the past seven years, the brand has donated $1,000,000 to help preserve national parks and inspire the next generation of park advocates.

"As a company, we are proud of our ongoing commitment to sustainability and our partnership with the NPCA," added Beam. "We believe in protecting the lands that inspired our brand, and with the launch of Yellowstone Cocktails, we aim to continue that commitment by offering a product that allows people to enjoy our bourbon in a convenient and eco-conscious way."

Yellowstone Cocktails will be rolling out on shelves at select retailers nationwide and will be available online, at a suggested retail price of $24.99.

To find out more about Yellowstone Cocktails, including where to seek out bottles near you, visit the website or find us on Instagram.

About Yellowstone Bourbon
Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named after the United States' first national park in 1872. In 2011, seventh-generation Master Distiller Stephen Beam – a descendant of both the historic Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Expressions in our Yellowstone family of premium bourbons and whiskeys have earned many spirits industry awards, including platinum at the 2025 ASCOT Awards and gold at the 2025 SIP Awards and San Francisco World Spirits Competition for Yellowstone Small Batch 107. Since 2018, we have partnered with the National Parks Conservation Association as one of NPCA's largest corporate sponsors, having donated $1 million to preserve national parks. To learn more, visit YellowstoneBourbon.com and follow on Facebook and Instagram.

About Luxco
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa and Exotico. For more information, visit Luxco.com.

Media Contact:
Patrick Barry
Patrick@Byrnepr.net
(314) 540-3865

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SOURCE Yellowstone Bourbon

FAQ

What are the new Yellowstone Cocktails flavors and prices?

Yellowstone Cocktails launched three flavors: Gold Rush (25% ABV), Old Fashioned (35% ABV), and Espresso (25% ABV), each priced at $24.99 per 750mL bottle.

Who is making the new Yellowstone Cocktails?

The cocktails are crafted under the supervision of Stephen Beam, seventh-generation Master Distiller at Limestone Branch Distillery, home of Yellowstone Bourbon.

How many drinks are in each bottle of Yellowstone Cocktails?

Each 750mL bottle of Yellowstone Cocktails contains the equivalent of six standard cocktails.

Where can I buy Yellowstone Cocktails?

Yellowstone Cocktails will be available at select retailers nationwide and online, with a suggested retail price of $24.99.

How is MGPI supporting environmental conservation with Yellowstone Cocktails?

The cocktails feature sustainable packaging made with clean energy and recyclable materials. Additionally, Yellowstone Bourbon has donated $1,000,000 to the National Parks Conservation Association over seven years.