MIAX Launches "Excellence in Every Exchange" Nationwide Advertising Campaign
Rhea-AI Summary
Miami International Holdings (NYSE: MIAX) launched a nationwide advertising campaign titled "Excellence in Every Exchange" on April 22, 2026. The campaign follows MIAX's August 2025 IPO and highlights product-driven messaging for its soon-to-launch Bloomberg equity index futures products.
Developed in-house, the multi-channel effort uses bold, three-dimensional artwork and MIAX signature colors to emphasize the speed of its trading technology and its multi-asset portfolio across options, futures, international, and equities exchanges. The campaign runs on high-impact out-of-home placements in major U.S. cities and in leading industry media.
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News Market Reaction – MIAX
In the Apr 22 session, MIAX gained 2.44%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 16 | Earnings date set | Neutral | +1.4% | Announced timing for Q1 2026 earnings release and conference call. |
| Apr 09 | Board member death | Negative | -2.1% | Reported passing of director Murray Stahl and his long association. |
| Apr 06 | March trading stats | Positive | +3.6% | Reported record YTD ADV of 10.9M contracts and 17.3% market share. |
| Mar 04 | February trading stats | Positive | +1.9% | Reported 10.8M ADV, 25.4% YoY growth and 17.1% market share. |
| Feb 25 | Q4 & FY25 earnings | Positive | +3.6% | Strong Q4 and FY25 revenue and EBITDA growth with multiple strategic moves. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent fundamentally positive and operational updates have generally coincided with positive next-day price reactions.
Over the last several months, MIAX has reported strong operating and financial momentum. Trading updates in February 2026 and March 2026 highlighted ADV records and market share around the 17% level, with positive share reactions. Full-year 2025 results showed net revenue of $430.5M and adjusted EBITDA of $199.1M, both growing strongly year-over-year. Even scheduling its Q1 2026 earnings call on May 6, 2026 drew a modestly positive move. Against this backdrop, the new branding campaign follows a period of solid operational performance.
Key Terms
equity index futures technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
New Campaign Reflects Commitment to Delivering Excellence
"Our new advertising campaign reinforces our commitment to operational excellence across our exchanges and our deep-rooted relationships with customers," said Thomas P. Gallagher, Chairman and Chief Executive Officer of MIAX. "We're excited about the opportunity to share the next chapter of MIAX's growth story and connect with the market in a broader way, especially as we include product-driven messaging that showcases our soon-to-launch Bloomberg equity index futures products."
The campaign was developed in-house by MIAX's marketing team and features bold, three-dimensional artwork that conveys a sense of movement, symbolizing the speed of the company's proprietary, state-of-the-art trading technology. MIAX's signature colors represent its multi-asset class portfolio comprised of options, futures, international, and equities exchanges.
"Our new campaign sets the stage for the next era of our brand's identity and emphasizes how MIAX maintains the highest standard of quality and professionalism in every interaction," said Kelli Annequin, Chief Marketing Officer of MIAX. "It truly represents our commitment to delivering excellence in every exchange and elevates our brand to a new level."
MIAX's multi-channel campaign is live across the
About MIAX
Miami International Holdings, Inc. (NYSE: MIAX) is a technology-driven leader in building and operating regulated financial markets across multiple asset classes and geographies. MIAX operates eight exchanges across options, futures, equities and international markets including MIAX® Options, MIAX Pearl®, MIAX Emerald®, MIAX Sapphire®, MIAX Pearl Equities™, MIAX Futures™, The Bermuda Stock Exchange (BSX) and The International Stock Exchange (TISE). MIAX also owns Dorman Trading, a full-service Futures Commission Merchant. To learn more about MIAX, please visit www.miaxglobal.com.
Disclaimer and Cautionary Note Regarding Forward-Looking Statements
This press release may contain forward-looking statements, including forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are based on management's current expectations and are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements. Additional risks and uncertainties that may cause actual results to differ materially include the risks and uncertainties listed in Miami International Holdings, Inc.'s (together with its subsidiaries, the Company) public filings with the Securities and Exchange Commission. In providing forward-looking statements, the Company is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise.
All third-party trademarks (including logos and icons) referenced by the Company remain the property of their respective owners. Unless specifically identified as such, the Company's use of third-party trademarks does not indicate any relationship, sponsorship, or endorsement between the owners of these trademarks and the Company. Any references by the Company to third-party trademarks is to identify the corresponding third-party goods and/or services and shall be considered nominative fair use under the trademark law.
MIAX Contacts:
Investors
investor.relations@miaxglobal.com
Media
media@miaxglobal.com
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SOURCE MIAX