Mixed Martial Stock Price, News & Analysis

Alta Global Group (NYSE American:MMA) has announced that Mark Mastrov, founder of 24-Hour Fitness & UFC Gym, and Adam Sedlack, CEO of UFC Gym, have joined its Advisory Board. This move brings two prominent leaders in the US fitness industry to Alta as it enters its next growth phase. The appointments follow Alta's recent enterprise partnership with UFC Gym, which will see Alta's programs and products rolled out across 150+ UFC gyms worldwide. Additionally, MMA star Conor McGregor has joined Alta as a global ambassador and increased his ownership stake. Mastrov and Sedlack join existing board members Todd Ruppert and Andy Stewart, further strengthening Alta's advisory team as it aims to convert 640 million fans to participants in combat sports.

Alta Global Group (NYSE American:MMA) has announced a partnership with UFC Gym Group that could generate $7,000,000 in annual gross revenue across UFC's 150+ global gym network. The collaboration will integrate Alta's products and programs, including the 20-week Warrior Training Program, into UFC Gym's locations in Mexico, Europe, and the UK. This strategic alliance expands Alta's reach to over 650 gym partnerships worldwide.

The program launch is scheduled for September 2024 in California. Key highlights include:

• Rollout of the Warrior Training Program in 15 US locations in the first year
• Revenue potential of $1,000 to $1,500 per participant for the 20-week experience
• Implementation of Alta's Hype mobile marketing platform across UFC Gym's network
• Expansion opportunities with UFC Gym's 150 locations in 40 countries and hundreds more in development

Alta Global Group (NYSE:MMA), a technology company focused on combat sports, will participate in the Emerging Growth Conference on September 26, 2024. Founder and CEO Nick Langton will present at 9:40 AM Eastern Time for 30 minutes, discussing how Alta's strategic alliances and partnerships are transforming the business to engage millions of combat sports fans globally.

The live, interactive online event allows investors, analysts, and advisors to engage directly with Alta's leadership. Attendees can submit questions in advance to Questions@EmergingGrowth.com. Registration is available at the provided link. For those unable to attend live, an archived webcast will be accessible on EmergingGrowth.com and their YouTube channel.

Alta Global Group (NYSE American:MMA) has announced a strategic partnership with UFC GYM, marking Alta's first major enterprise collaboration. This alliance will integrate Alta's products and programs across UFC GYM's network of over 150 global gyms in 37 countries. The partnership includes the rollout of Alta's 20-week 'Warrior Training Program' and 10-week 'Fit Fight' program in various international locations.

Key aspects of this collaboration include:

• Expansion of Alta's reach to over 650 gyms worldwide
• Implementation of Alta's mobile marketing platform, Hype, for customer acquisition and retention
• Potential revenue opportunities with the Warrior Training Program, which can generate up to $2000 per participant
• Creating a pathway for UFC and MMA fans to train like professional athletes

This partnership aims to transform the landscape of martial arts and combat sports training, offering UFC GYM members unique, cutting-edge fitness experiences inspired by MMA.

Alta Global Group (NYSE American: MMA) has announced a groundbreaking partnership with MMA superstar Conor McGregor. The 3-year deal includes McGregor receiving 700,000 performance share rights tied to share price milestones of up to $20 per share, aligning his success with Alta's growth. As an Alta Global Ambassador, McGregor will leverage his vast social reach of +63 million followers to promote Alta's platform and products, including TrainAlta.com, Hype.co, and MixedMartialArts.com.

This partnership aims to convert MMA fandom to participation, boosting Alta's market presence among UFC and MMA fans. McGregor's involvement is expected to significantly impact Alta's visibility and growth in the combat sports sector, given his status as the biggest pay-per-view draw in MMA history and his previous ranking as the world's highest-paid athlete by Forbes in 2021.

Alta Global Group (NYSE American:MMA), a technology company revolutionizing martial arts and combat sports training, has announced its participation in the upcoming Sidoti Microcap Conference. Nick Langton, the company's Founder & CEO, is scheduled to present on Wednesday, August 14th, 2024, from 8:30 a.m. to 9:00 a.m. Eastern Time in Track 2.

The presentation, hosted by Stephan Guillaume, will be held virtually. Interested parties can register for free at www.sidoti.com/events, with no Sidoti client status required. Following the event, the presentation will be accessible on Alta Global Group's IR website at https://ir.altaglobalgroup.com/news-events/presentations.

Alta Global Group (NYSE American:MMA) announces the nationwide roll-out of Hype, its all-in-one marketing platform, targeting 45,000 US combat sports gyms, coaches, and athlete influencers. Hype offers subscription plans ranging from $39 to $299 per month, with Alta collecting up to 5% transaction fee. The platform provides tools for website creation, email and text marketing, payment collection, and NFC/QR code marketing.

Initially focusing on California and Texas, Alta plans nationwide expansion in 2024-2025. Hype currently generates $200,000 annual recurring revenue, expected to increase post-roll-out. The platform aims to help gyms convert social media followers into members, reducing dependency on social media algorithms. Alta sees potential for up to $3,500 annual revenue per gym, targeting the 640 million MMA fans globally.

Alta Global Group (NYSE American:MMA) is revolutionizing the martial arts and combat sports industry through its Warrior Training Program, which has achieved a 25% female participation rate. The program's 20-week syllabus transforms beginners into well-rounded fighters, fostering inclusivity and empowerment for women in martial arts.

In an interview, Laura Sanko, former MMA fighter and Alta ambassador, highlighted the program's success in breaking down barriers and creating a supportive environment for women. Alta's approach combines technology, community, and structured training to reshape participation demographics, appealing to both professional fighters and everyday women seeking discipline and fitness.

With the UFC fanbase estimated to be 39% female, Alta sees significant potential in converting female fans to active participants. The company's revenue model targets an average of $88,000 in annual revenue per active gym partnership, with over 500 partnerships already established and plans for global expansion.

Alta Global Group has announced a partnership with Gilbert Melendez, a two-time Strikeforce Champion and former UFC fighter. The collaboration aims to promote Alta's digital marketing platform, Hype, and grow the Warrior Training Program in North America.

With over 500 active gym partnerships, Alta is targeting approximately 45,000 combat sports gym partners in the US. Each partnership is estimated to contribute $88,000 in annual revenue if they run two Alta Programs and cross-sell the Alta Pass and Hype.

Melendez is expected to leverage his extensive MMA experience to help Alta expand its influence in the US and globally. Alta's approach involves enhancing customer onboarding, optimizing engagement, and increasing membership retention to maximize revenue opportunities in the martial arts and combat sports industry.

The partnership with Melendez, who currently coaches at El Nino Training Center, aligns with Alta's mission to make combat sports more accessible and profitable.