Mobiquity Launches New AI Powered Features to Advangelists Platform - AdWrap

Rhea-AI Summary

Mobiquity Technologies, Inc. (OTCQB: MOBQ) has launched AdWrap, an innovative reporting tool designed to enhance advertising strategies by providing AI-driven campaign insights. This feature offers detailed reports on various factors affecting ad performance, such as audience demographics and creative effectiveness. CEO Dean Julia emphasizes the importance of merging AI with human intelligence for optimal results. AdWrap is integrated into the Advangelists platform and is available for testing, enabling advertisers to focus on strategic planning.

Positive

• Launch of AdWrap enhances advertising insights and strategies.
• AI-driven reporting can optimize ad spending and campaign effectiveness.
• Availability of AdWrap on the Advangelists platform opens new opportunities for advertisers.

Negative

• The success of AdWrap depends on user adoption and market competition.
• Forward-looking statements indicate risks related to customer retention and competition.

NEW YORK, July 08, 2021 (GLOBE NEWSWIRE) -- Mobiquity Technologies, Inc. (OTCQB: MOBQ), a leading provider of next-generation advertising technology, is introducing its auto generated campaign wrap-up reports - AdWrap. The insights and inferences help advertisers understand where they should be directing their Ad spend and help drive the vision of a true Self Serve Platform. With the shift in the way media agencies and advertisers operate, it has become prudent to focus not only on impression-based reporting but also to use artificial intelligence to understand insights and actionable items. 

AdWrap provides seamless end-to-end insight-based reporting that encapsulates the decision making process, the inventory selection process, and ad fraud detection algorithms. It also brings years of experience from human insights that are put into campaign optimization into a singular output. The system is designed to provide the advertiser with a curated set of reports that can be used as high level or lower level as the advertiser desires.

AdWrap will be able to provide insights to understand what tools behave better across – Creatives, sizes, inventory, audience, time of day, weather, publisher insights, demographics, user hardware, how a phone is held, ambient inputs, battery and much more. These insights are not only important to optimize the current campaign but also provide valuable insights into the sales planning process and future planning processes of advertisers.

"We want you to create a platform that gives the best and most advanced services to our enterprise clients, and also provide the same level of service to small and medium businesses,” said Dean Julia, CEO of Mobiquity Technologies. "We believe in the power of artificial intelligence, powered by human intelligence. We have gathered years of intelligence that has been collected by running thousands of campaigns across digital media and created an inference-based engine that can apply these insights dynamically into the reporting ecosystem."

AdWrap is a new and innovative feature added to the Advangelists platform and is available for use. Advertisers will have an option to test and request guided walkthroughs of this product starting today. The ease of use and the automation behind the product enables account managers and ad operations to focus on what matters most - the strategy.

About Mobiquity Technologies

Mobiquity Technologies, Inc. (OTCQB: MOBQ), www.mobiquitytechnologies.com, is a next-generation, Platform-as-a-Service (PaaS) company for data and advertising. Mobiquity Technologies' Advangelists subsidiary (www.advangelists.com) provides programmatic advertising technologies and insights on consumer behavior. The Company maintains one of the largest location-based audience databases available to advertisers and marketers through its data services division.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.

Certain statements in this press release constitute "forward‐looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward‐looking statements. The forward‐looking statements are subject to risks and uncertainties including, without limitation, changes of competition, possible loss of customers, and the company's ability to attract and retain key personnel.

For more information, please contact press@mobiquitytechnologies.com.

FAQ

What is AdWrap launched by Mobiquity Technologies?

AdWrap is an AI-driven reporting tool that provides insights into advertising campaigns, helping advertisers optimize their ad spend.

How can advertisers use AdWrap in their campaigns?

Advertisers can use AdWrap to gain insights on creative effectiveness, audience demographics, and other factors that affect ad performance.

When was AdWrap announced by Mobiquity Technologies?

AdWrap was announced on July 8, 2021.

What platform features AdWrap?

AdWrap is a feature of the Advangelists platform.

What are the risks mentioned in the Mobiquity Technologies press release?

The press release mentions risks such as competition, potential loss of customers, and the company's ability to attract key personnel.