There's a New Game in Town as Topgolf Bryan Opens Oct. 18
Rhea-AI Summary
Topgolf announced the opening of Topgolf Bryan on Oct. 18, 2024, in the former BigShots venue at 400 W. Villa Maria Road in Travis Bryan Midtown Park. This marks the first BigShots transition since Topgolf Callaway Brands Corp. acquired four domestic BigShots venues in November 2023. The new venue features 60 outdoor climate-controlled hitting bays across two levels, equipped with Toptracer technology.
To celebrate its arrival, Topgolf Bryan is offering half-price gameplay from Oct. 18 through Oct. 31. The venue will employ approximately 100 Playmakers and includes amenities such as a full-service restaurant, private event rooms, an outdoor patio, and mini golf. Players can enjoy six game options, virtual courses, and Topgolf's newest game, Block Party. The venue will also honor BigShots Bryan gift cards and offer half-price gameplay every Tuesday year-round.
Positive
- Expansion into a new market with the opening of Topgolf Bryan
- Half-price gameplay promotion to attract customers
- Diverse amenities including restaurant, event rooms, and mini golf
- Introduction of new game 'Block Party' to appeal to all skill levels
- Year-round half-price gameplay on Tuesdays to encourage regular visits
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, MODG declined 0.68%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Half-price gameplay offer invites Players to discover the newest place to play
Topgolf Basics
- Never been to a Topgolf venue? Think of it as a modern golf experience where anyone – including people who have never picked up a golf club and those who want to perfect their swing – can participate in the sport in a relaxed, no-pressure environment.
- The venue will employ roughly 100 Playmakers (aka employees) – think bay hosts, bartenders, ball picker upper people, etc.
- Can't swing a golf club to save your life? You'll be in good company. Topgolf celebrates the bad shots just as much as the beautiful swings. Topgolf's new golf club, The Sure Thing, is designed to make golf less hard for beginners (or those whose game isn't that great).
New Games & Play
- Topgolf Bryan features 60 outdoor climate-controlled hitting bays spanning two levels. Each bay has lounge-type furniture or high-top tables where groups can cheer – or heckle – the other Players.
- Players aim at giant surface targets on the field while playing one of Topgolf's six game options or virtual courses, which feature some of the most iconic golf courses in the world.
- Topgolf's newest game, Block Party, is designed for everyone and helps level the playing field since the whole outfield is scorable. (That means first-timers have an excellent shot at beating more seasoned Players!)
- Players can even partake in lessons through Topgolf's Coach program, led by the venue's Director of Instruction.
- An outdoor patio, mini golf, music and year-round family-friendly programming round out the Topgolf experience.
New Offers
- Topgolf is serious about play, and to celebrate its arrival to
Bryan , all Players will receive half-price gameplay from Friday, Oct. 18, through Thursday, Oct. 31. The offer is available for both reservations and walk-in Players (events excluded). - Topgolf Bryan will honor BigShots Bryan gift cards.
- The deals don't end there, though: Topgolf offers half-price gameplay every Tuesday year-round!
New Food & Drink
- Topgolf takes its "not golf" very seriously. Exhibit A: A full-service restaurant helmed by executive chefs serving up Player favorites like injectable donut holes, boneless chicken wings and cheesy macaroni bites.
- Private event rooms are prime spots for team outings, family gatherings, meetings or really anything Players are looking to celebrate.
New Tech
- Updated tee lines equipped with Topgolf's state-of-the-art Toptracer technology, which traces each golf ball's flight path, distance and other cool metrics.
- New HDTVs, ball dispensers and game panels are installed throughout the venue.
What They Said
- Topgolf COO Erin Chamberlin: "We are thrilled to officially open Topgolf Bryan, the newest place to play in
Bryan-College Station ! The team has worked tirelessly to deliver our signature fun, unique and inclusive environment that Topgolf is known for, and we can't wait for Players to create lasting memories here."
For more info on Topgolf Bryan, visit the venue's location page. Those interested in joining the team can apply on Topgolf's career website.
About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100+ outdoor Topgolf venues around the globe, industry-leading Toptracer technology, mobile games and app, we're leading the charge of modern golf wherever our Players are. We offer a variety of tech-driven games, a top-tier food and drink menu, and a vibe focused on more play for all. Topgolf brands are on a mission to enable Players to hit 50 billion golf balls between 2022 and 2025. To learn more or make plans to come play around, visit topgolf.com.
About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO and Jack Wolfskin. "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.
Sarah Donovan
Email: press@topgolf.com
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SOURCE Topgolf
FAQ
When does Topgolf Bryan open and where is it located?
What special offer is available for the Topgolf Bryan opening?
How many hitting bays does Topgolf Bryan have?
What new game has Topgolf introduced at the Bryan location?
Will Topgolf Bryan honor existing BigShots gift cards?
