Maison Solutions Signs Distribution Agreement with Guizhou Moutai Chiew Import and Export

Rhea-AI Summary

Maison Solutions (NASDAQ:MSS), a specialty Asian grocery retailer, has secured a significant distribution agreement with Guizhou Moutai Chiew Import and Export to import and distribute 30 tons of 53° Flying Fairy Moutai Chiew, China's premier luxury liquor, across its California-based HK Good Fortune stores.

The partnership marks a strategic expansion of Maison's supply chain network in Asia. CEO John Xu emphasized that this agreement aligns with the company's strategy of direct sourcing from brands, which aims to improve margins while offering customers affordable access to popular Asian products. The distribution rights for Flying Fairy Moutai Chiew are notably selective, with Guizhou Moutai carefully choosing its distribution partners.

Positive

• None.

Negative

• Operating in highly competitive Asian grocery store space
• Success depends on effective price management to maintain affordability while improving margins

Distribution Agreement Covers China's Premium Luxury Liquor, 53° Flying Fair Moutai Chiew

MONTEREY PARK, CA / ACCESS Newswire / September 11, 2025 / Maison Solutions Inc. (NASDAQ:MSS) ("Maison Solutions" or the "Company"), a U.S.-based specialty grocery retailer offering traditional Asian and international food and merchandise, announced it has signed an overseas distribution agreement with Guizhou Moutai Chiew Import and Export Co., Ltd. ("Guizhou Moutai") to import and distribute 30 tons of 53° Flying Fairy Moutai Chiew, the top luxury liquor in China, across its California-based HK Good Fortune stores.

Admired for its exceptional craftmanship, cultural legacy, and prestigious standing, the 53° Flying Fairy Moutai Chiew has earned its reputation as China'spremier luxury liquor, recognized as one of the most exclusive and highly esteemed spirits in the region. Guizhou Moutai has historically been meticulously selective in choosing its partners, granting distribution rights only to a small circle of partners.

This distribution partnership reinforces Maison's ongoing strategy to expand its supply chain network across China and Asia, bringing some of the region's most popular products directly to consumers across its operating stores.

"To better serve our customers by offering affordable, popular products across diverse countries and cultures, expanding our supply chain network in Asia lies at the core of our strategy," said John Xu, Chief Executive Officer of Maison Solutions. "Our agreement with Guizhou Moutai is not only about introducing 53° Flying Fairy Moutai Chiew to our California stores, but also about reinforcing our long-term commitment to connecting customers with Asia's most in-demand brands and products. The direct sourcing model we are building is mutually beneficial - not only supporting the Company's overall margins by purchasing directly from brands, but also allowing us to effectively pass on the savings to our customers. In a competitive Asian grocery store space where competition remains high, we remain focused on building a resilient supply chain network that connect popular Asian products with our customers."

About Maison Solutions Inc.

Maison Solutions Inc. is a U.S.-based specialty grocery retailer offering traditional Asian food and merchandise, particularly to members of Asian-American communities. The Company is committed to providing Asian fresh produce, meat, seafood, and other daily necessities in a manner that caters to traditional Asian-American family values and cultural norms, while also accounting for the new and faster-paced lifestyle of younger generations and the diverse makeup of the communities in which the Company operates. Since its formation in 2019, the Company has acquired equity interests in four traditional Asian supermarkets in the Los Angeles, California area, operating under the brand name HK Good Fortune, and three supermarkets in the Phoenix and Tucson, Arizona metro areas, operating under the brand name Lee Lee International Supermarket. To learn more about Maison Solutions, please visit the Company's website at www.maisonsolutionsinc.com. Follow us on LinkedIn and X.

Cautionary Note Concerning Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance, or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including the risks discussed under the heading "Risk Factors" discussed under the caption "Item 1A. Risk Factors" in Part I of our most recent Annual Report on Form 10-K or any updates discussed under the caption "Item 1A. Risk Factors" in Part II of our Quarterly Reports on Form 10-Q and in our other filings with the SEC, copies of which are available on the SEC's website at www.sec.gov. Maison Solutions undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise that occur after the date of this release, except as required by law.

Investor Relations Contact:
Gateway Group, Inc.
+1-949-574-3860
MSS@gateway-grp.com

SOURCE: Maison Solutions, Inc.

View the original press release on ACCESS Newswire

FAQ

What is the new distribution agreement between Maison Solutions (MSS) and Guizhou Moutai?

Maison Solutions has secured rights to import and distribute 30 tons of 53° Flying Fairy Moutai Chiew, China's premier luxury liquor, across its California-based HK Good Fortune stores.

How will the Moutai distribution agreement affect Maison Solutions' business?

The agreement is expected to improve company margins through direct sourcing while offering customers affordable access to premium products, strengthening MSS's competitive position in the Asian grocery market.

Where will Maison Solutions (MSS) distribute the Flying Fairy Moutai Chiew?

The distribution will be through MSS's HK Good Fortune stores in California.

What is Maison Solutions' strategy for its Asian supply chain?

MSS is focused on expanding its supply chain network across China and Asia to directly source popular products, improve margins, and offer affordable prices to customers.

Why is the Guizhou Moutai partnership significant for Maison Solutions?

Guizhou Moutai is highly selective in choosing distribution partners, and this agreement helps MSS enhance its market position while improving its supply chain efficiency.