CHISPA AND VOTO LATINO UNITE TO EMPOWER GEN Z LATINO VOTERS FOR THE 2024 PRESIDENTIAL ELECTION
Rhea-AI Summary
Match Group's Chispa, the leading dating app for Latine singles in the U.S., is partnering with Voto Latino for the third time to empower Gen Z Latino voters for the 2024 presidential election. The collaboration aims to boost voter registration and participation through a co-branded election hub, in-app mobilization, and a new sticker collection highlighting key issues.
With 36.2 million U.S. Latinos eligible to vote this year, a 12% increase since the last election, Latinos are projected to make up 14.7% of all eligible voters in November. A recent survey by Chispa revealed that only half of the respondents voted in the 2020 Presidential Election, with top concerns being cost of living, immigration reform, and wage equality. The partnership will launch several initiatives, including a co-branded election hub and an 'Amor x Democracy' sticker collection, to engage and inform Latino voters.
Positive
- Partnership with Voto Latino to boost Latino voter registration and participation
- Launch of co-branded election hub and 'Amor x Democracy' sticker collection to engage users
- Chispa's contribution to Voto Latino's voter registration and engagement efforts
Negative
- None.
News Market Reaction – MTCH
In the trading session that priced this news, MTCH declined 1.06%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Third Partnership Seeks to Engage Latino Voters Before National Voter Registration Day
With 36.2 million
A recent survey conducted by Chispa highlights the urgent need for increased Latino voter registration and participation:
- Voting Patterns: Half of the respondents voted in the 2020 Presidential Election, but only
33% participated in the 2022 Midterms. Almost54% plan to vote in 2024, while25% are still undecided. - Top Issues: The main concerns among Latino survey participants are Cost of Living (
73% ), Immigration Reform (43% ), Wage Equality and Job Availability (41% ), Healthcare Access (36% ), and Gun Violence Prevention (23% ). - Community Impact: Nearly
75% believe the Latino vote will influence the 2024 election. However,52% cite a lack of faith in the impact of their vote as a key reason for not voting. - Representation Concerns: Only
20% feel well-represented politically, while30% feel their interests are not represented at all. For38% of respondents, cultural identity is a major factor in their voting decisions.
"Voto Latino is honored to work with Chispa to mobilize and register Latinos to vote in the upcoming elections. Over 36 million Latinos are eligible to vote in November and we are doubling-down on our efforts to inform them about the relevant issues for our community and to register them to vote," said Voto Latino Co-Founder and President Maria Teresa Kumar. "Voto Latino is conducting a robust electoral digital campaign, meeting young Latinos where they are. Chispa is the leading dating app among our community and Voto Latino is proud to work with its extraordinary team to make sure Latinos raise their voices and once again show their power."
Chispa and Voto Latino are expanding their partnership with several key initiatives for the upcoming election. Building on the success of their previous collaborations, they will launch a co-branded election hub on September 1. This hub will offer users the ability to register to vote, access information on early voting, mail-in voting, and candidate details.
Chispa will actively drive its users to this hub to boost voter registration and participation. Additionally, Chispa is supporting Voto Latino with a contribution towards their voter registration and engagement efforts.
A new feature this year is the "Amor x Democracy" sticker collection. This set will enable users to showcase the issues that matter most to them and connect with others who share similar concerns. Available by September 1, 2024, the collection includes stickers representing different voter types and key issues such as cost of living, immigration reform, wage equality, healthcare, and gun control.
"At Chispa, we're dedicated to empowering our users to make a community impact," said Julia Estacolchic, Senior Director of Brand Marketing at Chispa. "Partnering with Voto Latino boosts voter registration and engagement while connecting users through shared values. Together, we aim to inspire a significant turnout in the 2024 election."
For more information, visit: https://votolatinofoundation.org/election-center-chispa/
About Chispa
Chispa is the largest dating app made for US Latinos, with 10 million downloads and the goal of helping Latinos create new connections with singles from similar backgrounds, cultures, and communities. Chispa is a Match Affinity dating app created in 2017 by Match Group (NASDAQ: MTCH), a leading provider of dating products designed to increase users' likelihood of finding a meaningful connection, like Tinder, Match, Hinge, OkCupid, and more. The Chispa app is available on the iOS App Store and Google Play, both in English and Spanish. For more information visit www.chispa-app.com and follow @ChispaApp on TikTok, Facebook, Twitter, and Instagram.
About Voto Latino
Voto Latino is a grassroots political organization focused on educating and empowering a new generation of Latino voters, as well as creating a more robust and inclusive democracy. Since its founding, Voto Latino has registered over 1.4 million voters, mobilized tens of thousands of voters in the 2022 midterms, helping to defeat the so-called "red wave" and keep the Senate majority-Democrat. Voto Latino has also filed several lawsuits to defend voting rights in
View original content to download multimedia:https://www.prnewswire.com/news-releases/chispa-and-voto-latino-unite-to-empower-gen-z-latino-voters-for-the-2024-presidential-election-302237505.html
SOURCE Chispa