Israeli based leading fashion technology company MySize Inc. Expands Strategic Focus on APAC Amid Growing Demand for AI-Driven Fashion Technology and Overstock Management Solutions

Rhea-AI Summary

MySize (NASDAQ: MYSZ) said it is expanding its strategic focus on the Asia-Pacific (APAC) region in response to accelerating inbound demand for its AI-driven fashion sizing and overstock management platform.

The company will present at LINK FASHION in Shanghai on May 13–14, 2026, where it will showcase AI tools to improve size accuracy, reduce returns, and optimize inventory lifecycle. MySize highlighted existing APAC operations, including customers in Australia such as WorkWear Group (Wesfarmers) and R.M. Williams, and said it expects continued APAC engagement throughout 2026 as it scales internationally across Europe, Latin America, and the United States.

News Market Reaction

-11.03% 2.2x vol

9 alerts

-11.03% News Effect

-11.5% Trough in 24 hr 3 min

-$520K Valuation Impact

$4M Market Cap

2.2x Rel. Volume

On the day this news was published, MYSZ declined 11.03%, reflecting a significant negative market reaction. Argus tracked a trough of -11.5% from its starting point during tracking. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $520K from the company's valuation, bringing the market cap to $4M at that time. Trading volume was elevated at 2.2x the daily average, suggesting increased selling activity.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Conference dates: May 13–14, 2026 Industry speakers: 60+ speakers Professional attendees: 3,000+ attendees +3 more

6 metrics

Conference dates May 13–14, 2026 LINK FASHION event in Shanghai

Industry speakers 60+ speakers Expected at LINK FASHION conference

Professional attendees 3,000+ attendees Forecast conference audience

Exhibition area 130,000 square meters Concurrent exhibition space

Exhibitors 22,000+ exhibitors Concurrent exhibition at LINK FASHION

Visitors 150,000+ visitors Expected exhibition visitors

Market Reality Check

Price: $0.8830 Vol: Volume 3,037,296 is 12.89...

high vol

$0.8830 Last Close

Volume Volume 3,037,296 is 12.89x the 20-day average of 235,589, signaling unusually heavy trading ahead of this APAC-focused AI announcement. high

Technical Shares at $1.09 are trading below the 200-day moving average of $1.18, despite a 15.69% pre-news gain and still sitting 65.38% under the 52-week high of $3.1481.

Peers on Argus

Momentum scanner data flags this move as stock-specific: only ULY appeared, movi...

1 Up

Momentum scanner data flags this move as stock-specific: only ULY appeared, moving up 6.75% with no news, while sector peers in the watchlist show mixed, mostly negative price changes.

Historical Context

5 past events · Latest: Jan 13 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 13	Data strategy update	Positive	+15.7%	Outlined privacy-first data intelligence monetization across AI fashion platforms.
Jan 09	AI roll-up plan	Positive	+3.5%	Advanced targeted AI acquisitions to build a scalable retail platform.
Dec 29	CEO shareholder letter	Positive	-2.8%	Detailed multi-business AI platform, 2025–2026 revenue and cash context.
Nov 24	Conference participation	Positive	+11.5%	Announced CEO presentation at an emerging growth equity conference.
Nov 14	Q3 2025 earnings	Positive	-3.6%	Reported revenue growth, margin expansion, and narrowing net loss.

Pattern Detected

Positive strategic and AI updates often see upside, while even strong earnings have previously met selling pressure, creating a mixed but slightly favorable alignment pattern.

Recent Company History

Over the past six months, MySize has issued several growth-focused updates. An exploratory data intelligence initiative on Jan 13, 2026 coincided with a 15.69% gain, and an AI roll-up strategy update on Jan 9, 2026 preceded a 3.51% rise. A CEO letter on Dec 29, 2025 outlining multi-business AI plans and revenue targets saw a modest decline, while a conference appearance announcement on Nov 24, 2025 aligned with an 11.54% move higher. Strong Q3 2025 results on Nov 14, 2025 were followed by a -3.61% reaction.

Market Pulse Summary

The stock dropped -11.0% in the session following this news. A negative reaction despite expansion n...

Analysis

The stock dropped -11.0% in the session following this news. A negative reaction despite expansion news would fit MySize’s mixed history, where even strong Q3 2025 results preceded a -3.61% move. The stock has traded below its 200-day MA of $1.18 and remains well under the $3.1481 52-week high, so confidence has been fragile. In that context, investors may have focused on execution risk or prior volatility rather than headlines. Earlier AI and strategic updates produced both rallies and pullbacks, highlighting an uneven response to growth narratives.

Key Terms

artificial intelligence, overstock management, inventory lifecycle management, AI-driven fashion technology

4 terms

artificial intelligence technical

"MySize will present how its proprietary artificial intelligence technologies are reshaping the fashion industry"

Artificial intelligence is the ability of computers and machines to perform tasks that typically require human thinking, such as understanding language, recognizing patterns, or making decisions. For investors, it matters because AI can enhance efficiency, uncover new insights, and enable smarter strategies, potentially impacting the value and performance of companies that develop or utilize this technology.

overstock management financial

"AI-powered fashion technology and overstock management solutions"

Overstock management is the set of practices a company uses to deal with inventory that exceeds current demand, such as discounting, bundling, returning goods to suppliers, or slowing production. For investors it matters because excess stock ties up cash, raises storage and spoilage risks, and can force profit-reducing markdowns—signals that sales forecasts or pricing strategies may be off and that future earnings and cash flow could be weaker.

inventory lifecycle management technical

"enabling smarter overstock and inventory lifecycle management"

Inventory lifecycle management is the process businesses use to track and control products from when they are bought or made, through storage and sale, to final delivery or disposal. For investors, it matters because efficient management is like a well-organized pantry: it reduces waste, frees up cash, and helps companies meet customer demand reliably, which can boost profit margins and lower risks to revenue and valuation.

AI-driven fashion technology technical

"growing demand for AI-Driven Fashion Technology and Overstock Management Solutions"

AI-driven fashion technology uses computer programs that learn patterns to design, predict trends, personalize shopping, and streamline production in the clothing industry. Think of it as a smart assistant that helps brands decide what to make, how much, and which customers will want it. For investors, it matters because these tools can cut costs, reduce unsold inventory, speed up product cycles, and boost sales by matching products to consumer demand more accurately.

AI-generated analysis. Not financial advice.

TEL AVIV, Israel  , Jan. 14, 2026 /PRNewswire/ -- MySize Inc. (NASDAQ: MYSZ), a global leader in AI-powered fashion technology and overstock management solutions, today announced a growing strategic focus on the Asia-Pacific (APAC) region, reflecting accelerating inbound demand from fashion brands and retailers and signaling strong market validation for its AI-driven fashion technology and overstock management platform as brands seek to optimize inventory efficiency, sustainability, and customer experience.

As part of this momentum, MySize has been selected to present alongside global industry leaders at LINK FASHION, a major international conference dedicated to innovation across the global fashion supply chain, taking place in Shanghai between May 13–14, 2026. The event is expected to feature more than 60 industry speakers and attract over 3,000 professional attendees, alongside a large-scale concurrent exhibition spanning approximately 130,000 square meters, with more than 22,000 exhibitors and over 150,000 visitors.

During the conference, MySize will present how its proprietary artificial intelligence technologies are reshaping the fashion industry by improving size accuracy, reducing returns, and enabling smarter overstock and inventory lifecycle management, challenges that are becoming increasingly critical for brands operating at scale.

The Company will also highlight its evolution from delivering individual point solutions to operating a comprehensive AI-driven platform, helping fashion brands shift from reactive decision-making to preventive, margin-focused sizing and inventory lifecycle management.

"AI adoption in fashion is no longer experimental, it's operational," said Ronen Luzon, Chief Executive Officer of MySize Inc. "APAC brands are prioritizing systems that improve margins, not tools that add complexity. Fashion brands in the region are actively seeking technologies that help them manage complexity across sizing, logistics, and excess inventory, and our platform is uniquely positioned to address these needs."

MySize already maintains a solid operational footprint in the APAC region, particularly in Australia, where it serves high-profile customers including WorkWear Group, part of Wesfarmers, one of Australia's largest publicly listed companies, as well as R.M. Williams, a globally recognized premium fashion brand. These partnerships underscore MySize's ability to support both large enterprise groups and high-end brands with mission-critical technology.

The company's increasing focus on APAC builds on its active operations across Europe, Latin America, and the United States. Having successfully deployed its solutions in multiple complex markets, MySize believes it is well-positioned to accelerate international scaling and capture new growth opportunities in Asia-Pacific.

"We view APAC as a long-term strategic growth region," added Luzon. "With our technology already validated by leading global brands and our expanding international operational capabilities, we are confident in our ability to scale efficiently and create meaningful value for partners and shareholders alike."

MySize expects continued engagement with fashion brands, retailers, and industry stakeholders across APAC throughout 2026 as it advances its global expansion strategy.

About My Size, Inc.
MySize, Inc. (NASDAQ: MYSZ) is a global leader in omnichannel e-commerce platforms and AI-driven sizing solutions, including MySizeID and Naiz Fit. The Company's solutions are designed to drive revenue growth, reduce operational costs, and enhance customer experiences for business clients worldwide.
We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram, and X (formerly known as Twitter).
For more information, visit www.mysizeid.com.

Cautionary Statement Regarding Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to its potential to expand in the APAC region. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Logo - https://mma.prnewswire.com/media/689689/MySize_Logo.jpg

Investor Contacts:
Oren Elmaliah, CFO
ir@mysizeid.com

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SOURCE My Size Inc.

FAQ

What did MySize (MYSZ) announce about its APAC strategy on January 14, 2026?

MySize announced an expanded strategic focus on APAC, citing accelerating inbound demand for its AI sizing and overstock management platform and plans to scale engagement through 2026.

When and where will MySize (MYSZ) present at LINK FASHION in 2026?

MySize will present at LINK FASHION in Shanghai on May 13–14, 2026.

Which APAC customers did MySize (MYSZ) cite as validation of its platform?

MySize cited Australian customers including WorkWear Group (part of Wesfarmers) and R.M. Williams.

What capabilities will MySize (MYSZ) showcase at the LINK FASHION conference?

The company will showcase AI technologies for improving size accuracy, reducing returns, and managing overstock and inventory lifecycle.

How large is the LINK FASHION event where MySize (MYSZ) will present?

The event is expected to include more than 60 speakers, about 3,000 professional attendees, and a large exhibition footprint with published estimates of exhibitors and visitors.