MySize Explores Unlocking the "DNA of Fashion" Through Privacy-First Data Intelligence

Rhea-AI Summary

MySize (NASDAQ: MYSZ) on Jan 13, 2026 said it is evaluating ways to responsibly monetize aggregated, anonymized data from its AI-driven fashion platforms. The company described a proposed Data Intelligence Framework to deliver high-level insights on apparel fit trends, sizing mismatches, product performance, demand planning, inventory optimization, product design, and sustainability.

MySize said data would be privacy-first, GDPR/CCPA-compliant, sourced from multiple business units (AI solutions, second-hand marketplace, overstocks), and could use usage-based access such as data credits. The initiative is exploratory with no assurance on timing, scope, or financial impact.

News Market Reaction

+15.69% 12.9x vol

13 alerts

+15.69% News Effect

+12.1% Peak Tracked

-13.1% Trough Tracked

+$626K Valuation Impact

$5M Market Cap

12.9x Rel. Volume

On the day this news was published, MYSZ gained 15.69%, reflecting a significant positive market reaction. Argus tracked a peak move of +12.1% during that session. Argus tracked a trough of -13.1% from its starting point during tracking. Our momentum scanner triggered 13 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $626K to the company's valuation, bringing the market cap to $5M at that time. Trading volume was exceptionally heavy at 12.9x the daily average, suggesting very strong buying interest.

Data tracked by StockTitan Argus on the day of publication.

Market Reality Check

Price: $0.5704 Vol: Volume 355,657 vs 20-day ...

high vol

$0.5704 Last Close

Volume Volume 355,657 vs 20-day average 81,843 (relative volume 4.35×) signals elevated interest ahead of this data-monetization update. high

Technical Price 0.9422 is trading below the 200-day MA at 1.18, despite today’s 14.9% gain.

Peers on Argus

Move appears stock-specific: MYSZ up 14.9% while peers show mixed moves (FRGT -1...

Move appears stock-specific: MYSZ up 14.9% while peers show mixed moves (FRGT -18.69%, AUUD -3.96%, TGL +1.56%, ULY -14.89%, YAAS +3.66%) and no peers are in the momentum scanner.

Historical Context

5 past events · Latest: Jan 09 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 09	Strategy update	Positive	+3.5%	Outlined AI roll-up strategy and targeted acquisition focus in retail and fashion.
Dec 29	Shareholder letter	Positive	-2.8%	CEO detailed multi-business AI platform plans and 2025–2026 revenue targets.
Nov 24	Conference appearance	Neutral	+11.5%	Announced CEO participation and webcast access for an emerging growth conference.
Nov 14	Earnings report	Positive	-3.6%	Reported Q3 revenue growth, margin expansion, and improved net loss metrics.
Sep 11	Acquisition	Positive	-15.5%	Acquired ShoeSize.Me to add AI footwear sizing and enhance Naiz Fit platform.

Pattern Detected

Recent history shows several instances where positive strategic or financial updates were followed by negative price reactions, suggesting a tendency toward skepticism on good news.

Recent Company History

Over the last few months, MySize has built an AI‑driven fashion and retail platform through acquisitions and operational expansion. On Sep 11, 2025, it acquired ShoeSize.Me to deepen AI footwear sizing and data assets, which saw a -15.49% reaction. Strong Q3 2025 results on Nov 14 with revenue of $2.6M and margin expansion were followed by a -3.61% move. A CEO letter on Dec 29 outlined targets of ~$10M 2025 revenue and ~$15M for 2026. The latest AI roll‑up strategy news on Jan 9 saw a +3.51% reaction, and today’s announcement extends that data-centric narrative.

Market Pulse Summary

The stock surged +15.7% in the session following this news. A strong positive reaction aligns with M...

Analysis

The stock surged +15.7% in the session following this news. A strong positive reaction aligns with MySize’s positioning of data as a core asset. The stock traded about 14.9% higher on volume of 355,657, well above its 81,843 share 20‑day average, as investors focused on potential data-intelligence monetization. However, shares remained below the 200‑day MA at 1.18, and prior positive catalysts have sometimes produced subsequent pullbacks, highlighting execution risk around converting exploratory initiatives into measurable financial impact.

Key Terms

ai, aggregated and anonymized data, personally identifiable information, gdpr, +2 more

6 terms

ai technical

"a leading Israeli-based AI-driven fashion technology company, today announced"

Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

aggregated and anonymized data technical

"portfolio of aggregated and anonymized data intelligence assets."

Aggregated and anonymized data is information pooled from many individuals or transactions and stripped of personal identifiers so no one person can be recognized. Investors care because it lets companies and analysts spot trends, measure performance, or target products without exposing private details; think of it like a crowd’s average temperature rather than one person’s thermometer reading, which reduces privacy risk but still reveals useful patterns.

personally identifiable information regulatory

"and do not include any personally identifiable information."

Personally identifiable information (PII) is any data that can directly or indirectly identify a single person — for example: full name, home address, national ID numbers, phone or email, financial account details, or unique biometric data. Investors care because mishandling or loss of PII can trigger regulatory fines, costly cleanup and lost customer trust; think of a data breach like losing the keys to many customers’ homes, which can hurt a company’s finances and stock value.

gdpr regulatory

"compliance with applicable data protection regulations, including GDPR and CCPA."

General Data Protection Regulation is a law that sets rules for how organizations must collect, store and use personal data about people, and gives individuals rights over that data. It matters to investors because noncompliance can lead to large fines, higher operating costs and damaged reputation, while strong compliance can be a competitive advantage—think of it as a strict safety code for handling customer information.

ccpa regulatory

"compliance with applicable data protection regulations, including GDPR and CCPA."

A California law that gives people control over their personal data—letting them see, delete, or stop the sale of information companies collect about them. Think of it as a rulebook for how businesses must handle customer data; compliance can require new systems, change how services operate, and create legal and reputational risk if ignored. Investors watch CCPA because it can affect a company’s costs, growth opportunities and regulatory exposure.

data credits financial

"assessing usage-based digital access models, such as data credits, that would allow"

Data credits are prepaid units or tokens customers buy to access a company’s datasets or digital services, similar to buying phone minutes or gift cards that are redeemed as data is consumed. For investors, they matter because sales of credits can boost short-term cash flow while creating a deliverable obligation that affects future revenue recognition, customer stickiness, and the predictability of recurring income.

AI-generated analysis. Not financial advice.

NEW YORK, Jan. 13, 2026 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ), a leading Israeli-based AI-driven fashion technology company, today announced that it is evaluating new opportunities to responsibly monetize its growing portfolio of aggregated and anonymized data intelligence assets.

Over time, MySize's platforms have generated large-scale, privacy-compliant insights related to apparel fit trends, sizing mismatches, and product-level performance across brands and retailers. These insights are derived exclusively from anonymized and aggregated data and do not include any personally identifiable information.

The Company is exploring the development of a secure Data Intelligence Framework designed to provide brands, manufacturers, and industry partners with access to high-level insights that may support demand planning, inventory optimization, customer trends, product design, and sustainability initiatives. This data is being generated through several sources, combining the different business units inside MySize Inc, ranging from AI technology solutions to second hand marketplace and overstocks management, enriching and diversifying it.

As part of this evaluation, MySize is assessing usage-based digital access models, such as data credits, that would allow enterprise customers to consume insights in a controlled, transparent, and scalable manner. Any such framework would be built with a privacy-first approach and in full compliance with applicable data protection regulations, including GDPR and CCPA.

"We believe that aggregated data intelligence can play an increasingly important role in helping the fashion industry reduce inefficiencies and improve decision-making," said Ronen Luzon, Chief Executive Officer of MySize. "Our focus is on exploring ways to responsibly unlock the value of these insights while maintaining the highest standards of consumer privacy, security, and regulatory compliance."

The Company emphasized that this initiative remains in an exploratory phase, and no assurance can be given regarding the timing, scope, or potential financial impact of any future commercialization.

About MySize, Inc.

MySize, Inc. (NASDAQ: MYSZ) is a global leader in omnichannel e-commerce platforms and AI-driven sizing solutions, including MySizeID and Naiz Fit. The Company's solutions are designed to drive revenue growth, reduce operational costs, and enhance customer experiences for business clients worldwide. We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram, and X (formerly known as Twitter).

Forward-looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to its strategic and business plans and expectations for its business, growth. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Logo - https://mma.prnewswire.com/media/689689/MySize_Logo.jpg

Investor Contact

Oren Elmaliah, CFO
ir@mysizeid.com

View original content:https://www.prnewswire.com/news-releases/mysize-explores-unlocking-the-dna-of-fashion-through-privacy-first-data-intelligence-302659552.html

SOURCE My Size Inc.

FAQ

What is MySize (MYSZ) proposing with its Data Intelligence Framework announced Jan 13, 2026?

MySize is exploring a secure framework to provide aggregated, anonymized insights to brands and retailers for planning, inventory, design, and sustainability.

Will MySize's data commercialization use personally identifiable information (PII)?

No; the company said insights are derived exclusively from aggregated and anonymized data and do not include PII.

What privacy rules did MySize cite for its data access plans for MYSZ?

MySize said any framework would be privacy-first and compliant with applicable regulations including GDPR and CCPA.

What pricing model did MySize mention for enterprise access to its data (MYSZ)?

The company is assessing usage-based digital access models such as data credits to enable controlled, scalable consumption.

What data sources will feed MySize's intelligence offering for MYSZ?

Data would combine inputs from multiple business units, including AI technology solutions, its second-hand marketplace, and overstocks management.

Does MySize guarantee timing or financial impact from this data initiative for MYSZ?

No; the company emphasized the project is exploratory and gave no assurances on timing, scope, or financial impact.