MySize Inc. Expands Naiz Fit Platform with Acquisition of ShoeSize.Me, Adding AI-Powered Footwear Sizing to Its Fashion Tech Roll-Up Strategy

Rhea-AI Summary

MySize Inc. (NASDAQ: MYSZ) has acquired ShoeSize.Me, a European SaaS company specializing in AI-powered footwear sizing solutions, to expand its Naiz Fit platform. The acquisition, primarily structured as a share deal, involves 241,093 shares of common stock and a $150,000 cash payment.

ShoeSize.Me serves over 20 fashion retailers in Central Europe and is projected to exceed €0.5 million in SaaS revenues in 2025. The company's ShoeAI technology has analyzed 92 million consumer shopping experiences and will operate under the Naiz Fit umbrella, creating a unified platform for both apparel and footwear sizing solutions.

The strategic acquisition enhances MySize's data assets and cross-selling opportunities while strengthening its position as a fashion tech consolidator.

Positive

• Expected to exceed €0.5 million in SaaS revenues in 2025 from ShoeAI solution
• Acquisition structured primarily as share deal, preserving cash position
• Expands customer base with 20+ fashion retailers including strategic Alshaya Group partnership
• Adds extensive data assets including 92 million consumer shopping experiences and 23 million shoe sizes
• Creates cross-selling opportunities across combined customer base in Europe and Middle East

Negative

• Dilution from issuance of 241,093 shares of common stock
• Cash expenditure of $150,000 for acquisition
• Additional potential dilution from 28,000-share warrant issued to key employee

Insights

Technology Investment Analyst

MySize acquires ShoeSize.Me to create the first unified sizing platform for both apparel and footwear, enhancing cross-selling potential and data strategy.

MySize's acquisition of ShoeSize.Me represents a strategic expansion of its Naiz Fit platform, creating the first unified solution addressing both apparel and footwear sizing challenges. The primarily share-based transaction (241,093 shares plus $150,000 cash) preserves MySize's cash position while executing its consolidation strategy in the fashion tech space.

This deal brings significant data assets to MySize - ShoeSize.Me has analyzed 92 million consumer shopping experiences, 23 million shoe sizes, and 1.2 million shoe models across 6,000+ brands. This data enrichment will likely accelerate product innovation and generate new retail insights.

The acquisition delivers immediate customer expansion with ShoeSize.Me's 20+ fashion retail clients, particularly strengthening MySize's presence in Central Europe and the Middle East through the Alshaya Group connection. ShoeSize.Me is projected to generate €0.5 million in SaaS revenue in 2025, creating meaningful cross-selling opportunities across the combined customer base.

This move aligns with MySize's broader roll-up strategy in fashion tech, positioning the company as a consolidator in the sizing solutions market. By integrating footwear sizing with its existing apparel capabilities, MySize is addressing a comprehensive pain point for retailers - reducing returns while improving margins and customer experience.

Strategic Move Bolsters MySize's B2B & Tech Portfolio and Aligns with Retail Data Generation strategy

AIRPORT CITY, Israel, Sept. 11, 2025 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ) ("MySize" or the "Company"), a leading AI-driven measurement and fashion technology solutions provider, today announced the acquisition of ShoeSize.Me, a European SaaS company specializing in AI-powered footwear sizing and fit solutions. The transaction, structured primarily as a share deal, underscores MySize's commitment to protecting its cash position while executing its strategic roll-up plan led by CEO Ronen Luzon.

 

ShoeSize.Me serves 20+ fashion retailers, with a strong footprint in Central Europe and key clients including Alshaya Group (Foot Locker partner in the Middle East). The company is on track to surpass €0.5 million in SaaS revenues in 2025 through its ShoeAI solution, which delivers highly accurate footwear sizing recommendations.

With this acquisition, ShoeSize.Me will operate under the Naiz Fit umbrella, creating the first unified platform that solves sizing and fit challenges across both apparel and footwear. This integration is expected to also enhance cross-selling opportunities across the combined customer base, unlocking revenue synergies in Europe, the Middle East, and beyond.

 "This acquisition marks another milestone in our consolidation strategy," said Ronen Luzon, CEO of MySize. "By bringing together   Naiz Fit's leadership in apparel and ShoeSize.Me's cutting-edge footwear solution, we are building the most comprehensive sizing   platform in the market. This not only expands our geographic reach but strengthens our cross-selling potential and our position as a   consolidator in fashion tech."

Beyond commercial expansion, ShoeSize.Me strengthens MySize's data strategy. The company's technology has already analyzed more than 92 million consumer shopping experiences, 23 million shoe sizes on 19 international scales, 1.2 million shoe models and more than 6.000 brands across footwear categories, adding critical depth to Naiz Fit's growing data lake. This enriched data set is expected to accelerate product innovation, improve accuracy, and generate new insights for retail partners.

"Joining MySize and Naiz Fit gives us the scale and platform to accelerate ShoeAI adoption globally," said Timo Steitz Founder of ShoeSize.Me. "Together, we are redefining how consumers find the right fit—whether in clothes or shoes—while helping retailers reduce returns, improve margins, and build customer loyalty."

This acquisition follows MySize's strategy to identify and acquire synergistic businesses that strengthen its SaaS portfolio and data assets. With apparel, footwear, and big data now under one platform, MySize continues to position itself as the go-to technology consolidator for solving fashion e-commerce's sizing challenge.

Pursuant to the terms of the acquisition, MySize issued an aggregate of 241,093 shares of common stock to the sellers of ShoeSize.Me plus a cash payment of an aggregate of $150,000. In addition, in connection with the acquisition, MySize issued a five-year milestone vesting warrant to purchase 28,000 shares of common stock to a key employee of ShoeSize.Me.

About My Size, Inc.
MySize, Inc. (NASDAQ: MYSZ) is a global leader in omnichannel e-commerce platforms and AI-driven retail solutions, including MySizeID and Naiz Fit. The Company's solutions are designed to drive revenue growth, reduce operational costs, and enhance customer experiences for business clients worldwide.

We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram, and X (formerly known as Twitter).

For more information, visit www.mysizeid.com.

Cautionary Statement Regarding Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the acquisition, expected revenues, anticipated benefits and impact of the acquisition of ShoeSize.Me on MySize and the anticipated market opportunity. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Logo: https://mma.prnewswire.com/media/689689/MySize_Logo.jpg

Investor Contacts:
Oren Elmaliah, CFO
ir@mysizeid.com

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SOURCE My Size Inc.

FAQ

What is the acquisition cost of ShoeSize.Me by MySize (NASDAQ: MYSZ)?

MySize acquired ShoeSize.Me for 241,093 shares of common stock plus $150,000 in cash, and issued a five-year milestone vesting warrant for 28,000 shares to a key employee.

How much revenue does ShoeSize.Me generate?

ShoeSize.Me is projected to exceed €0.5 million in SaaS revenues in 2025 through its ShoeAI solution.

What data assets does ShoeSize.Me bring to MySize?

ShoeSize.Me brings analysis of 92 million consumer shopping experiences, 23 million shoe sizes on 19 international scales, 1.2 million shoe models, and data from over 6,000 brands.

How many retailers does ShoeSize.Me serve?

ShoeSize.Me serves more than 20 fashion retailers, with a strong presence in Central Europe, including the Alshaya Group (Foot Locker partner in the Middle East).

What is the strategic benefit of MySize acquiring ShoeSize.Me?

The acquisition creates the first unified platform for both apparel and footwear sizing solutions, enhances cross-selling opportunities, expands geographic reach, and strengthens MySize's position as a fashion tech consolidator.