Percentil a subsidiary of MySize Expands Second-Hand Fashion Distribution Across Europe Through Amazon Marketplace

Rhea-AI Summary

MySize (NASDAQ: MYSZ) announced that its circular fashion subsidiary Percentil has begun selling curated second-hand apparel, footwear, and accessories on Amazon Spain, with inventory volumes increasing gradually. Percentil can selectively allocate items from >100,000 authenticated units and retains operational control over sourcing, quality, pricing, and inventory selection.

The company highlights a €30–40 billion European second-hand apparel market opportunity and positions Amazon as a complementary channel while keeping percentil.com as the primary marketplace.

Positive

• 100,000+ authenticated items available for Amazon allocation
• Processed 12 million items historically, supporting scale
• Access to Amazon Spain, used by 90%+ of Spanish online shoppers
• No additional fixed-cost investments for channel expansion

Negative

• Initial rollout limited to Spain, restricting near-term European reach
• Amazon listings use selective allocation, potentially limiting available inventory

News Market Reaction

-3.59%

3 alerts

-3.59% News Effect

+4.4% Peak Tracked

-$123K Valuation Impact

$3M Market Cap

0.1x Rel. Volume

On the day this news was published, MYSZ declined 3.59%, reflecting a moderate negative market reaction. Argus tracked a peak move of +4.4% during that session. Our momentum scanner triggered 3 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $123K from the company's valuation, bringing the market cap to $3M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

EU second-hand market size: €30–40 billion Amazon Spain shopper penetration: more than 90% Initial Amazon-eligible inventory: more than 100,000 items +3 more

6 metrics

EU second-hand market size €30–40 billion Estimated European second-hand apparel market opportunity

Amazon Spain shopper penetration more than 90% Share of Spanish online shoppers using Amazon annually

Initial Amazon-eligible inventory more than 100,000 items Authenticated and processed second-hand items at launch

Historical items processed over 12 million items Total items processed historically by Percentil

Fashion brands handled more than 70,000 brands Brands whose inventory Percentil has managed

Current share price $0.8599 Pre-news price vs 52-week range of $0.73–$3.04

Market Reality Check

Price: $0.7982 Vol: Volume 86,597 is below th...

low vol

$0.7982 Last Close

Volume Volume 86,597 is below the 20-day average of 309,095, suggesting a modest pre-news participation. low

Technical Price at 0.8599 remains below the 200-day MA of 1.16, indicating a longer-term downtrend despite the expansion news.

Peers on Argus

Peers show mixed moves: FRGT up 5.88%, TGL up 1.09%, YAAS up 1.29%, ULY up 0.44%...

Peers show mixed moves: FRGT up 5.88%, TGL up 1.09%, YAAS up 1.29%, ULY up 0.44%, AUUD down 0.99%. With no momentum scan hits, MYSZ’s move appears stock-specific.

Historical Context

5 past events · Latest: Jan 14 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 14	APAC expansion	Positive	-11.0%	Announced strategic focus on APAC for AI sizing and overstock platform.
Jan 13	Data monetization plan	Positive	+15.7%	Outlined privacy-first data intelligence framework to monetize aggregated platform data.
Jan 09	AI roll-up strategy	Positive	+3.5%	Detailed AI roll-up acquisition focus to build scalable retail and fashion platform.
Dec 29	CEO shareholder letter	Positive	-2.8%	Provided multi-business platform overview and 2025–2026 revenue and cash context.
Nov 24	Conference appearance	Positive	+11.5%	Announced CEO presentation at NobleCon21 emerging growth equity conference.

Pattern Detected

Recent strategic and AI-focused announcements have produced a mix of aligned and divergent price reactions, with both rallies and selloffs following ostensibly positive updates.

Recent Company History

Over the past months, MySize reported multiple strategic initiatives: an APAC expansion for its AI-driven platform on Jan 14, 2026, exploration of a privacy-first data intelligence framework on Jan 13, 2026, and an AI roll-up acquisition focus on Jan 9, 2026. A CEO letter on Dec 29, 2025 outlined revenue and cash expectations, while a conference appearance was announced on Nov 24, 2025. Today’s Percentil–Amazon expansion fits the ongoing push to scale AI and circular fashion commerce across regions and channels.

Market Pulse Summary

This announcement extends MySize’s circular fashion strategy by placing Percentil’s second-hand inve...

Analysis

This announcement extends MySize’s circular fashion strategy by placing Percentil’s second-hand inventory on Amazon Spain, accessing a marketplace reportedly used by more than 90% of Spanish online shoppers and targeting a European opportunity of €30–40 billion. With over 12 million items processed historically and more than 70,000 brands handled, the move adds a complementary channel to Percentil’s own site. Investors may watch for inventory rotation metrics, geographic expansion beyond Spain, and updates connecting this initiative to previously discussed AI and data initiatives.

Key Terms

marketplace, direct-to-consumer resale, vertically integrated, circular commerce platform

4 terms

marketplace financial

"through Amazon's marketplace, starting with Spain."

A marketplace is a platform or environment where buyers and sellers come together to exchange goods, services, or financial assets. It functions like a busy marketplace or shopping mall, providing a space where transactions happen smoothly and efficiently. For investors, marketplaces are important because they enable the buying and selling of investments quickly and securely, helping to determine the value of assets and facilitate economic activity.

direct-to-consumer resale technical

"The platform supports both direct-to-consumer resale and circularity programs..."

Direct-to-consumer resale is the sale of goods originally sold straight from a maker to an end customer, which are then resold by that customer or by a third party directly to another consumer. For investors, it matters because this secondary market can change how fast products move, what prices customers pay, and how much control a company has over its brand and margins—think of it like homeowners flipping a limited-edition item rather than a store selling it again.

vertically integrated technical

"Percentil operates a vertically integrated circular commerce platform that includes..."

Vertically integrated describes a company that owns and controls multiple steps in making and selling its products or services — for example sourcing raw materials, manufacturing, and distribution. Like a bakery that grows its own wheat, mills the flour, bakes the bread and runs the shops, this setup can lower costs, improve quality and speed to market and protect profit margins, but it also requires more capital and can reduce flexibility.

circular commerce platform technical

"operates a vertically integrated circular commerce platform that includes garment intake..."

A circular commerce platform is a digital marketplace and toolkit that helps products stay in use longer by enabling resale, rental, repair, refurbishment and recycling instead of one-time disposal. Like a library for goods, it converts single sales into ongoing services and revenue streams, tapping consumer demand for sustainability while reducing waste, cost and regulatory risk — factors that can improve profitability and long-term value for investors.

AI-generated analysis. Not financial advice.

TEL AVIV, Israel, Jan. 28, 2026 /PRNewswire/ -- MySize Inc. (NASDAQ: MYSZ), a global fashion technology company focused on data-driven commerce platforms, today announced that its circular fashion subsidiary, Percentil, has expanded the distribution of second-hand fashion items in Europe through Amazon's marketplace, starting with Spain.

 

The collaboration is already live, with curated second-hand apparel, footwear, and accessories currently listed on Amazon Spain and inventory volumes increasing gradually. By leveraging Amazon's marketplace, Percentil gains access to a broad base of European consumers while retaining full operational control over sourcing, quality standards, pricing, and inventory selection.

The European second-hand apparel market is estimated to represent a €30–40 billion opportunity^[1] and continues to grow faster than the primary apparel market^[2], driven by increasing consumer adoption of circular fashion and online marketplaces. Spain represents an attractive entry point for this expansion, with Amazon used annually by more than 90% of Spanish online shoppers^[3].

"This initiative allows us to expand demand efficiently while remaining disciplined on capital and operations," said Ronen Luzon, Chief Executive Officer of MySize Inc. "Amazon provides incremental reach and liquidity for selected inventory, while Percentil continues to prioritize its proprietary marketplace as its core strategic channel."

At launch, Percentil has more than 100,000 authenticated and processed second-hand items available within its existing infrastructure that can be selectively allocated to Amazon. The company has processed over 12 million items historically and managed inventory from more than 70,000 fashion brands, enabling flexible allocation across multiple sales channels.

Percentil's own marketplace, percentil.com, remains the company's primary sales platform. The Amazon marketplace serves as a complementary distribution channel designed to improve inventory rotation, expand consumer reach, and generate incremental revenue without additional fixed-cost investments.

Percentil operates a vertically integrated circular commerce platform that includes garment intake, inspection, quality control, pricing, catalog management, and resale execution. The platform supports both direct-to-consumer resale and circularity programs for leading European fashion groups, including Tendam Group and C&A.

While the initial rollout is focused on Spain, MySize views the Amazon launch as a potential blueprint for expansion into additional European markets over time. Management believes a multi-channel approach strengthens Percentil's ability to scale selectively, respond to demand signals, and enhance the overall efficiency of its circular commerce operations.

This milestone supports MySize's broader strategy of building scalable fashion commerce platforms that leverage data, technology, and operational expertise to drive long-term value creation.

About MySize, Inc.

 MySize, Inc. (NASDAQ: MYSZ) provides AI-driven sizing and commerce solutions designed to increase conversion, reduce returns, and support efficient omnichannel retail operations worldwide. The Company's portfolio includes proprietary technology platforms serving brands, retailers, and consumers across global markets.

Forward-Looking Statement

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the potential expansion of Percentil in Europe through Amazon. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Logo: https://mma.prnewswire.com/media/689689/MySize_Logo.jpg

Investor Contact:
Oren Elmaliah, Chief Financial Officer
ir@mysizeid.com

¹ https://newsroom.thredup.com/news/thredup-13th-resale-report & https://www.statista.com/statistics/1368038/eu-second-hand-fashion-market-size/?srsltid=AfmBOoqqkq8ruicc3rKpr47-4QeRniOdxNiUETy3IR6qLsOdDQaXgkfs ² https://newsroom.thredup.com/news/thredup-13th-resale-report & https://www.statista.com/statistics/1368038/eu-second-hand-fashion-market-size/?srsltid=AfmBOoqqkq8ruicc3rKpr47-4QeRniOdxNiUETy3IR6qLsOdDQaXgkfs
³ https://roicos.com/estadisticas-amazon/

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SOURCE My Size Inc.

FAQ

What did MySize (MYSZ) announce about Percentil and Amazon on January 28, 2026?

MySize announced Percentil has launched curated second-hand fashion listings on Amazon Spain, with inventory volumes rising gradually. According to the company, Percentil retains control over sourcing, quality standards, pricing, and selective inventory allocation to the marketplace.

How many second-hand items can Percentil allocate to Amazon under MySize's plan?

Percentil has more than 100,000 authenticated and processed items available for selective allocation to Amazon. According to the company, this inventory sits within existing infrastructure and can be routed to multiple sales channels as needed.

Does the MySize (MYSZ) announcement change Percentil's primary sales channel?

No; percentil.com remains Percentil's primary sales platform while Amazon serves as a complementary channel. According to the company, Amazon is intended to improve inventory rotation and expand consumer reach without shifting core strategy.

What market opportunity did MySize cite for European second-hand apparel in the announcement?

MySize referenced an estimated European second-hand apparel market of €30–40 billion, highlighting growth versus the primary apparel market. According to the company, this underscores why Amazon is a strategic extension for European reach starting in Spain.

Which operational controls does Percentil retain when selling on Amazon, per MySize (MYSZ)?

Percentil retains full operational control over sourcing, inspection, quality control, pricing, and inventory selection for Amazon listings. According to the company, these controls ensure consistency with its proprietary marketplace standards.

Will MySize (MYSZ) expand Percentil’s Amazon distribution beyond Spain?

Management views the Amazon Spain launch as a potential blueprint for additional European markets over time. According to the company, any expansion would be selective and driven by demand signals and operational readiness.