The9 Expands Brand Partnership Network Across Southeast Asia

The9 (Nasdaq: NCTY) reported progress in the Southeast Asia offline-to-online initiative of its AI-powered digital asset ecosystem, the9bit, building a network of brand partnerships across Indonesia, Malaysia, and Vietnam.

Rhea-AI Summary

The9 (Nasdaq: NCTY) reported progress in the Southeast Asia offline-to-online initiative of its AI-powered digital asset ecosystem, the9bit, building a network of brand partnerships across Indonesia, Malaysia, and Vietnam.

According to the company, the9bit has signed agreements with 41 brands in these markets, with 127 additional brands in the pipeline. In Malaysia, partners include Tealive, An Viet, Flaky, and TwoTone, with Flaky and TwoTone engaging the9bit's AI marketing platform through paid campaigns that generate recurring revenue. In Vietnam, Highlands Coffee is participating, while Indonesian partners include Yamie Panda and Koet Coffee in Yogyakarta.

During activation periods, the9bit platform averaged about 120,000 daily active users across the region. Since partnership marketing began in late May, the $9BIT token price has increased approximately 35%, from about US$0.037 to US$0.050, which the company attributes to growing market interest in the ecosystem.

Positive

• 41 brand partners signed across Indonesia, Malaysia, and Vietnam
• 127 additional brands in the Southeast Asia partnership pipeline
• Paid AI marketing campaigns generating recurring and marketing-services revenue for the9bit
• Approximately 120,000 daily active users on the9bit platform during activation periods
• $9BIT token price up ~35% since late May, from US$0.037 to US$0.050

Negative

• None.

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the9bit Signs 41 Brand Partners Across Indonesia, Malaysia, and Vietnam, with 127 More in the Pipeline

SHANGHAI, Aug. 6, 2026 /PRNewswire/ -- The9 Limited (Nasdaq: NCTY) ("The9" or the "Company"), a global diversified high-tech company, today announced continued progress in the Southeast Asia offline-to-online ("O2O") initiative of the9bit, its AI-powered digital asset ecosystem. The initiative has built a growing network of brand partnerships across Indonesia, Malaysia, and Vietnam as part of a strategy of integrating digital entertainment experiences with physical retail environments.

To date, the9bit has signed agreements with 41 brands across Indonesia, Malaysia, and Vietnam, with 127 additional brands in the pipeline across the region.

In Malaysia, partners include Tealive—one of the country's largest beverage chains, with over 800 outlets—along with An Viet, Flaky, and TwoTone. Flaky, a family-run business now led by its second generation, has engaged the9bit's AI marketing platform to power its marketing campaigns—a paid engagement that generates recurring revenue for the9bit while helping the brand grow. TwoTone, one of Kuala Lumpur's most popular live music venues, has also engaged the9bit for a paid marketing campaign, and the resulting joint event lifted the venue's ticket sales while generating revenue for the9bit. Together, these paid engagements reflect a growing marketing-services revenue stream for the9bit alongside its consumer platform.

In Vietnam, the initiative has attracted Highlands Coffee, a leading café chain operating over 850 outlets nationwide, with activations currently focused on the Hanoi market.

In Indonesia, the growing roster of signed partners includes Yamie Panda and Koet Coffee, both operating in the university hub of Yogyakarta. Early activations in Indonesia have yielded encouraging on-the-ground results. Partner venues reported a gradual increase in dine-in foot traffic over two consecutive days following campaign events, alongside measurable growth in brand recognition within university communities and younger consumer segments—a demographic central to the9bit's long-term strategy. During these activation periods, the9bit's platform averaged approximately 120,000 daily active users across the region, reflecting the scale of engagement available to brand partners through the O2O model. These early indicators reflect the potential of the9bit's O2O model to generate tangible value for brand partners while deepening user engagement beyond its digital ecosystem.

This momentum has extended to the9bit's token economy. Since the Company started these partnership marketing activities in late May, $9BIT token has risen approximately 35% from about US$0.037 to US$0.050, reflecting growing market interest in the ecosystem.

The Company views the expanding partnership pipeline as a key enabler of the9bit's regional growth strategy. By embedding digital entertainment touchpoints within high-footfall physical venues, the9bit aims to create a differentiated experience layer that connects its platform with everyday consumer environments across Southeast Asia. The Company plans to expand its partnership pipeline into the American and European markets in the near future.

About The9 Limited

The9 Limited (Nasdaq: NCTY) is a global, diversified high-tech company redefining how games are created, played, and monetized. Founded in 1999 and Nasdaq-listed since 2004, The9 brings over two decades of gaming heritage to its flagship platform the9bit, an AI-powered digital asset ecosystem built around AI game creation and the $9BIT token economy, where every participant can play, create, earn, and own a stake in its growth. Beyond the9bit, The9 continues to explore emerging opportunities across AI-empowered industries and the broader digital ecosystem, including an equity stake in AI-driven drug discovery company NYB, building a multi-engine business positioned at the frontier of AI and the new economy, reshaping how value is created and shared.

View original content:https://www.prnewswire.com/news-releases/the9-expands-brand-partnership-network-across-southeast-asia-302844731.html

SOURCE The9 Limited

FAQ

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What did The9 (Nasdaq: NCTY) announce about the9bit partnerships in Southeast Asia on August 6, 2026?

The9 announced that the9bit has signed 41 brand partners across Indonesia, Malaysia, and Vietnam. According to the company, a further 127 brands are in the pipeline, supporting its offline-to-online strategy that links digital entertainment with physical retail venues across Southeast Asia.

How many brand partners and pipeline deals does the9bit have under The9 (NCTY)?

The9 reports that the9bit has signed agreements with 41 brands and has 127 additional brands in its pipeline. According to the company, these partners span Indonesia, Malaysia, and Vietnam and are central to expanding its offline-to-online digital asset ecosystem.

What user engagement metrics did The9 disclose for the9bit’s O2O model in Southeast Asia?

During activation periods, the9bit platform averaged about 120,000 daily active users across the region. According to The9, this engagement level illustrates the scale of exposure available to brand partners through its offline-to-online campaigns in Indonesia, Malaysia, and Vietnam.

How has the $9BIT token price changed since The9 started partnership marketing activities?

Since late May, The9 states that the $9BIT token price has risen about 35%, from roughly US$0.037 to US$0.050. According to the company, this move reflects growing market interest in the9bit ecosystem following its partnership-driven marketing initiatives.

Which major brands are partnering with the9bit under The9 (NCTY) in Malaysia and Vietnam?

In Malaysia, partners include Tealive, An Viet, Flaky, and TwoTone, while in Vietnam the initiative includes Highlands Coffee. According to The9, some of these brands use the9bit’s AI marketing platform through paid campaigns that generate recurring revenue.

What does The9’s expanding the9bit partnership network mean for NCTY’s growth strategy?

The9 views the expanding partnership pipeline as a key enabler of regional growth for the9bit. According to the company, embedding digital entertainment in high-footfall venues helps connect its platform with everyday consumer environments and may support future expansion into American and European markets.