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The9's Greed of Man tops Hong Kong simulation charts

CEO George Lai said development took approximately eight months, compared with the two to three years a traditional model would typically require.

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Rhea-AI Filing Summary

The9 Limited (NCTY) said its AI-developed mobile simulation game “The Greed of Man” reached No. 1 on both the Hong Kong Apple App Store and Google Play Simulation Games charts after its official launch on September 24, 2026. The game is based on intellectual property licensed from Television Broadcasts Limited and was built on the9bit, The9’s proprietary AI game production platform.

the9bit coordinates multiple AI models and workflows for tasks including content generation, debugging, asset creation and integration, and lets creators refine gameplay and visual assets using natural-language instructions. CEO George Lai said the title was completed in approximately eight months, compared with the two to three years a traditional model would typically require. The9 plans to introduce the game in mainland China in the near future.

Simulation Games chart ranking No. 1 Hong Kong Apple App Store and Google Play
Official launch date September 24, 2026 The Greed of Man
Development time approximately eight months As described by CEO George Lai
Traditional model development time two to three years What a traditional model would typically require, as described by CEO George Lai
foundation models technical
"Rather than relying on a single foundation model"
Foundation models are very large artificial intelligence systems trained on broad, general data so they can be quickly adapted to many different tasks, like a powerful, general-purpose engine or a Swiss Army knife for software. They matter to investors because they can lower costs and speed innovation across industries, create new products or revenue streams, and change competitive dynamics, while also introducing operational and regulatory risks that can affect a company’s financial outlook.
orchestration engine technical
"Its orchestration engine then coordinates content generation"
An orchestration engine is software that coordinates and automates a sequence of tasks across different computer systems and services, making sure each step happens in the right order, on time, and recovers if something fails. Think of it as a conductor for a company’s digital operations, linking pieces that otherwise wouldn’t talk to each other. Investors care because it improves reliability, speeds delivery, cuts operational costs, and makes scaling or launching new services faster and less risky.
AI-native editing environment technical
"provides an AI-native editing environment"
production blueprint technical
"converts into a structured production blueprint"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What rank did The9’s game reach on NCTY?

“The Greed of Man” reached No. 1 on the Hong Kong Apple App Store and Google Play Simulation Games charts after its official launch on September 24, 2026.

When does NCTY plan to launch The Greed of Man in mainland China?

The9 plans to introduce “The Greed of Man” in mainland China in the near future.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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UNITED STATES 

SECURITIES AND EXCHANGE COMMISSION 

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER 

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER 

THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of September 2026

 

 

 

Commission File Number: 001-34238

 

 

 

THE9 LIMITED

 

17 Floor, No. 130 Wu Song Road 

Hong Kou District, Shanghai 200080 

People’s Republic of China 

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F x   Form 40-F ¨

 

 

 

 

EXHIBIT INDEX

 

Exhibit No. Description
99.1 Press Release – The9’s AI-Developed Mobile Game “The Greed of Man” Reaches No. 1 on Hong Kong App Store and Google Play Simulation Games Charts  

 

 

 


SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  THE9 LIMITED
       
  By : /s/ George Lai
  Name: : George Lai
  Title: : Director and Chief Executive Officer

 

Date: September 28, 2026

 

 

 

Exhibit 99.1

 

The9’s AI-Developed Mobile Game “The Greed of Man” Reaches No. 1 on Hong Kong App Store and Google Play Simulation Games Charts

 

Hong Kong — September 28, 2026 — The9 Limited (Nasdaq: NCTY) (“The9” or the “Company”), an established internet company, today announced that its proprietary mobile simulation game “The Greed of Man《大時代》” has reached No. 1 in the Simulation Games category on both the Hong Kong Apple App Store and Google Play following its official launch on September 24, 2026, marking an important milestone in turning The9’s AI capabilities into a commercial product.

 

The game was built on the9bit, The9’s proprietary AI game production platform. Rather than relying on a single foundation model, the9bit orchestrates multiple AI models and specialized workflows across the game development lifecycle. A creator can begin with an idea expressed in natural language or an image, which the platform converts into a structured production blueprint. Its orchestration engine then coordinates content generation, debugging, asset creation, integration and other production tasks across these models. The platform also provides an AI-native editing environment in which creators can modify gameplay elements, game parameters and visual assets, and continue refining them through natural-language instructions. By combining foundation models with The9’s proprietary orchestration and production layer, this approach is designed to shorten development cycles and make game production more efficient and scalable.

 

The game is based on the iconic “The Greed of Man《大時代》” intellectual property licensed from Television Broadcasts Limited (“TVB”). Widely regarded as one of the most influential Chinese-language television dramas, “The Greed of Man” has maintained a devoted following among Chinese audiences worldwide for more than three decades.

 

“The launch of ‘The Greed of Man’ is an important milestone because it demonstrates how our AI-powered strategy can be applied to the full development and commercial launch of a game,” said George Lai, Chief Executive Officer of The9. “Completing the title in approximately eight months, rather than the two to three years a traditional model would typically require, provides tangible evidence of the efficiency we are working to build. Its initial market reception further supports our confidence in this approach. Just as importantly, the development process has generated reusable workflows and production intelligence that can improve how we plan, create and iterate on future titles. We believe this experience provides a practical foundation for advancing our game pipeline and expanding the application of AI across game development.”

 

 

 

Building on the game’s launch in Hong Kong, The9 plans to introduce “The Greed of Man” in mainland China in the near future, extending the title to a substantially larger market and further leveraging the franchise’s recognition among Chinese audiences.

 

Forward-Looking Statements

 

This release contains statements that are forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are based on management's beliefs and expectations as well as on assumptions made by and data currently available to management, appear in a number of places throughout this document and include statements regarding, among other things, results of operations, financial condition, liquidity, prospects, growth, strategies and the industry in which we operate. The use of words “will,” “expects,” “intends,” “anticipates,” “estimates,” “predicts,” “believes,” “should,” “potential,” “may,” “preliminary,” “forecast,” “objective,” “plan,” or “target,” and other similar expressions are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to a number of risks and uncertainties that could cause actual results to differ materially, including, but not limited to statements regarding our intentions, beliefs or current expectations concerning, among other things, results of operations, financial condition, liquidity, prospects, growth, strategies, future market conditions or economic performance and developments in the capital and credit markets and expected future financial performance, and the markets in which we operate. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: results of operations, financial condition, and stock price; our strategies; our future business development, financial condition and results of operations; competition in the industry in which we operate; our ability to manage our costs and expenses; the volatility in the market price of digital assets, the limited liquidity of certain digital asset tokens, evolving and uncertain regulatory frameworks governing cryptocurrencies, digital assets, and token-based economies, laws and regulations relating to the industry in which we operate, general economic and business conditions and assumptions underlying or related to any of the foregoing. For a discussion of these and other risks and uncertainties that could cause actual results to differ materially from those expressed in any forward-looking statement, see The9's filings with the U.S. Securities and Exchange Commission. The9 undertakes no obligation to update or revise forward-looking statements to reflect subsequent events or circumstances, except as required by applicable law.

 

About The9 Limited

 

The9 Limited (Nasdaq: NCTY) is a global, diversified high-tech company redefining how games are created, played and monetized. Founded in 1999 and listed on Nasdaq in 2004, The9 brings more than two decades of gaming experience to its flagship platform, the9bit, an AI-powered digital asset ecosystem built around AI game creation and the $9BIT token economy. Participants can play games, create content, earn rewards and share in the ecosystem’s growth. Beyond the9bit, The9 continues to explore emerging opportunities across AI-enabled industries and the broader digital ecosystem, including its equity interest in AI-driven drug discovery company NYB, as it builds a multi-engine business at the intersection of AI and the new economy.

 

Investor Relations Contact 

Ms. Jojo Su 

Investor Relations Specialist 

The9 Limited 

Tel: +86 (21) 6108-6080 

Email: IR@corp.the9.com

 

Ms. Helen Wu 

Piacente Financial Communications 

Tel: +86 (10) 6508-0677 

Email: The9@thepiacentegroup.com

 

 

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