The9's AI-Developed Mobile Game "The Greed of Man" Reaches No. 1 on Hong Kong App Store and Google Play Simulation Games Charts
The9 says the title took approximately eight months to complete, versus two to three years for a traditional development model.
Rhea-AI Summary
The9 (NCTY) launched its AI-developed mobile game The Greed of Man on September 24, before it topped Hong Kong simulation charts. The game reached No. 1 in the Simulation Games category on both the Hong Kong Apple App Store and Google Play. It is based on the television drama property of the same name, licensed from TVB.
The title was built using The9's the9bit platform, which coordinates multiple AI models for game-development tasks rather than relying on one model. The9 plans to introduce the game in mainland China in the near future; no launch date was given.
Key Figures
- Simulation Games chart ranking
- No. 1
- Hong Kong Apple App Store and Google Play
- Official launch date
- September 24, 2026
- The Greed of Man mobile simulation game
- Development time
- Approximately 8 months
- CEO-reported completion time; traditional model cited as 2–3 years
Previous AI Reports
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Announced AI-assisted interactive game prototypes based on the same licensed TVB title
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
foundation model technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
The game was built on the9bit, The9's proprietary AI game production platform. Rather than relying on a single foundation model, the9bit orchestrates multiple AI models and specialized workflows across the game development lifecycle. A creator can begin with an idea expressed in natural language or an image, which the platform converts into a structured production blueprint. Its orchestration engine then coordinates content generation, debugging, asset creation, integration and other production tasks across these models. The platform also provides an AI-native editing environment in which creators can modify gameplay elements, game parameters and visual assets, and continue refining them through natural-language instructions. By combining foundation models with The9's proprietary orchestration and production layer, this approach is designed to shorten development cycles and make game production more efficient and scalable.
The game is based on the iconic "The Greed of Man《大時代》" intellectual property licensed from Television Broadcasts Limited ("TVB"). Widely regarded as one of the most influential Chinese-language television dramas, "The Greed of Man" has maintained a devoted following among Chinese audiences worldwide for more than three decades.
"The launch of 'The Greed of Man' is an important milestone because it demonstrates how our AI-powered strategy can be applied to the full development and commercial launch of a game," said George Lai, Chief Executive Officer of The9. "Completing the title in approximately eight months, rather than the two to three years a traditional model would typically require, provides tangible evidence of the efficiency we are working to build. Its initial market reception further supports our confidence in this approach. Just as importantly, the development process has generated reusable workflows and production intelligence that can improve how we plan, create and iterate on future titles. We believe this experience provides a practical foundation for advancing our game pipeline and expanding the application of AI across game development."
Building on the game's launch in
Forward-Looking Statements
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About The9 Limited
The9 Limited (Nasdaq: NCTY) is a global, diversified high-tech company redefining how games are created, played and monetized. Founded in 1999 and listed on Nasdaq in 2004, The9 brings more than two decades of gaming experience to its flagship platform, the9bit, an AI-powered digital asset ecosystem built around AI game creation and the
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SOURCE The9 Limited
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How did The9's The Greed of Man rank on Hong Kong app stores?
It reached No. 1 in the Simulation Games category on both the Hong Kong Apple App Store and Google Play following its September 24, 2026 launch.
How does The9's the9bit platform create and edit games?
A creator can start with an idea expressed in natural language or an image, which the9bit converts into a production blueprint. The platform coordinates tasks including content generation and debugging. Creators can also modify gameplay, game parameters and visual assets through natural-language instructions.