The9 Announces AI-Powered Short Drama and AI-Assisted Interactive Movie Game Development Initiative Based on Licensed TVB Classic IP The Greed of Man

Rhea-AI Summary

The9 (Nasdaq: NCTY) announced a definitive cooperation agreement (Feb 11, 2026) between its unit Shanghai The9 and Chengdu Lumosi to develop AI-powered short dramas and AI-assisted interactive movie game prototypes based on the licensed TVB classic The Greed of Man (大时代).

The9 holds the exclusive mobile game development and publishing license for the IP and will apply generative video models, AI-enabled production pipelines, AI-driven script iteration, cinematic scene generation, and interactive storytelling mechanics within its authorized rights.

Positive

• Signed definitive cooperation agreement with Chengdu Lumosi to develop AI-driven drama and interactive game prototypes
• Holds exclusive mobile game development and publishing license for TVB’s The Greed of Man
• Plans to use generative AI and AI-enabled production pipelines to shorten production cycles and improve development efficiency

Negative

• Development and content scope limited to the company’s existing authorized IP rights

Argus Feb 11 session

+0.68% close to close Open Argus

Details

News Market Reaction – NCTY

On Feb 11, the day this news came out, NCTY closed 0.68% above the previous close.

Data tracked by StockTitan Argus for the Feb 11 session.

Market Context

This announcement highlights The9’s effort to apply AI to licensed entertainment IP, using generativ...

Analysis

This announcement highlights The9’s effort to apply AI to licensed entertainment IP, using generative video and interactive storytelling to create short dramas and movie games based on TVB’s The Greed of Man. In the past, The9 has pursued AI-driven ventures in advertising, education, and retail, with mixed but often positive share reactions. Investors may watch for concrete metrics such as user engagement, content output, and revenue contribution from these AI-powered formats over time.

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Key Terms

generative ai, ai-enabled production pipelines, ai-powered short drama, ai-assisted interactive movie game, +2 more

6 terms

generative ai technical

"recent breakthroughs in generative AI video technologies — including next-generation"

Generative AI is a type of computer technology that can create new content, like text, images, or music, on its own. It’s important because it can produce realistic and useful material quickly, which could change how we create art, write stories, or even develop new products. Think of it as a smart robot that can invent and produce things almost like a human.

ai-enabled production pipelines technical

"video generation models and AI-enabled production pipelines — Shanghai The9 has"

AI-enabled production pipelines are manufacturing and delivery systems in which artificial intelligence automates, coordinates, and improves steps like design, scheduling, quality checks, and maintenance. Think of a factory where a smart assistant predicts machine breakdowns, adjusts workflows in real time, and spots defects faster than a human inspector. For investors, these pipelines can lower costs, raise output and consistency, and speed time-to-market, while also introducing implementation and technology risk.

ai-powered short drama technical

"development of AI-powered short drama formats and AI-assisted interactive movie game"

A short drama created or augmented by artificial intelligence that can write scripts, select visuals or voices, and stitch scenes into a brief narrative suitable for social video platforms or ads. For investors, it matters because AI-driven production can cut costs and speed output like an automated bakery turning out many small loaves quickly, enabling platforms and studios to scale content, target audiences, and change revenue and intellectual-property risks.

ai-assisted interactive movie game technical

"AI-powered short drama formats and AI-assisted interactive movie game concepts"

An ai-assisted interactive movie game is an entertainment product that blends cinematic storytelling with game-like choices, where artificial intelligence personalizes the plot, dialogue, visuals or outcomes in real time based on player actions. For investors it matters because the AI can increase user engagement and replay value—like a smart director tailoring each viewing—potentially boosting subscriptions, in‑game purchases and data-driven monetization, while also requiring ongoing tech investment and content moderation.

ai-driven content prototyping technical

"Chengdu Lumosi brings technical expertise in AI-driven content prototyping and"

AI-driven content prototyping uses artificial intelligence tools to quickly generate and test draft versions of written or visual communications—such as press releases, investor updates, marketing copy, or product descriptions—so teams can see what resonates before publishing. For investors, it matters because faster, cheaper, and more data-informed messaging can improve clarity, market response and brand perception while also raising considerations around accuracy, oversight and regulatory compliance.

ai-driven interactive storytelling mechanics technical

"AI-driven interactive storytelling mechanicsHybrid interactive movie game prototypes"

AI-driven interactive storytelling mechanics are computer-controlled systems that adapt a narrative or user experience in real time based on audience choices, data, or behavior, much like a GPS that reroutes a trip depending on traffic. For investors, they matter because they can increase user engagement, retention and monetization in digital products by making content more personalized and sticky, which can drive revenue growth and competitive differentiation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SHANGHAI, Feb. 11, 2026 /PRNewswire/ -- The9 Limited (Nasdaq: NCTY) ("The9"), an established interactive entertainment and digital technology company, today announced that its wholly-owned subsidiary Shanghai The9 Information Technology Co., Ltd. ("Shanghai The9") has entered into a definitive cooperation agreement with Chengdu Lumosi Network Technology Co., Ltd. ("Chengdu Lumosi") to launch an AI-powered short drama and AI-assisted interactive movie game.

Shanghai The9 currently holds the exclusive mobile game development and publishing license for the classic TVB drama The Greed of Man (大时代). The original television series was produced and is owned by TVB. Building upon its licensed premium drama IP portfolio and recent breakthroughs in generative AI video technologies — including next-generation large-scale video generation models and AI-enabled production pipelines — Shanghai The9 has initiated the development of AI-powered short drama formats and AI-assisted interactive movie game concepts inspired by The Greed of Man (大时代), within the scope of its existing authorized rights.

Chengdu Lumosi brings technical expertise in AI-driven content prototyping and interactive entertainment technology development. The collaboration will focus on:

• AI-powered short drama format development
• AI-enhanced script iteration and cinematic scene generation
• AI-driven interactive storytelling mechanics
• Hybrid interactive movie game prototypes integrating cinematic narratives with player-driven decision systems

"Recent advances in generative AI video technologies are fundamentally reshaping the economics of scripted drama production and narrative-driven interactive entertainment," said Gary Gao, COO of The9. "By combining high-quality licensed drama IP with AI-native production workflows, we aim to significantly enhance development efficiency, shorten production cycles, and pioneer scalable new content formats for the global short-form drama and interactive entertainment markets."

"We value our ongoing cooperation with TVB and remain committed to operating within our authorized IP rights. We believe AI-powered short drama and AI-assisted interactive movie games represent a structural evolution in digital entertainment. Going forward, we will continue to evaluate additional high-quality drama IPs to expand our AI-driven content strategy."

The9 Limited
17 Floor,
No. 130, Wu Song Road,
Hong Kou District,
Shanghai 200080, PRC

About The9 Limited

The9 Limited (The9) is an Internet company listed on Nasdaq in 2004. The9 is committed to become a global diversified high-tech Internet company and is engaged in online games operation, Bitcoin mining business and AI-driven drug discovery investment.

View original content:https://www.prnewswire.com/news-releases/the9-announces-ai-powered-short-drama-and-ai-assisted-interactive-movie-game-development-initiative-based-on-licensed-tvb-classic-ip-the-greed-of-man-302684976.html

SOURCE The9 Limited

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did The9 (NCTY) announce on February 11, 2026 about The Greed of Man IP?

The9 announced a definitive cooperation agreement to create AI-powered short dramas and AI-assisted interactive movie games. According to the company, development will use generative video models and AI production pipelines under its existing licensed rights for The Greed of Man.

Does The9 (NCTY) have rights to develop a mobile game for The Greed of Man?

Yes. According to the company, The9 holds the exclusive mobile game development and publishing license for The Greed of Man. The announcement says future prototypes will be developed within the scope of those authorized rights.

Who is partnering with The9 (NCTY) on AI-driven content development and why?

Chengdu Lumosi will partner with The9 to provide AI-driven content prototyping and interactive entertainment technology expertise. According to the company, the collaboration targets AI-powered short drama formats and hybrid interactive movie game prototypes.

What AI capabilities will The9 (NCTY) apply to its new projects?

The9 plans to use next-generation large-scale video generation models, AI-enabled production pipelines, AI-enhanced script iteration, and AI-driven interactive storytelling mechanics. According to the company, these aim to improve efficiency and shorten production cycles.

Will The9 (NCTY) expand this AI-driven content strategy to other drama IPs?

The company said it will evaluate additional high-quality drama IPs to expand its AI-driven content strategy. According to the announcement, future selections will remain subject to authorized rights and further strategic assessment.