The9 Partners with YGG to Launch the9bit Gaming Platform and Accelerate Web3 Gaming Adoption Worldwide
The9 Limited (Nasdaq: NCTY) has announced a strategic partnership between its subsidiary's gaming platform the9bit and Yield Guild Games (YGG), the world's largest Web3 gaming guild. The partnership, launching on August 1, 2025, aims to accelerate global Web3 gaming adoption.
YGG brings significant reach through 11 regional guild partners across emerging markets and 105 Onchain Guilds. The9bit platform will integrate with YGG's onboarding channels, offering exclusive benefits to YGG members including early feature access, enhanced mission bonuses, and special community grants.
The platform features auto-generated wallets, local fiat payments, and token-convertible rewards, focusing on creating an accessible Web3 gaming experience for mainstream users.
The9 Limited (Nasdaq: NCTY) ha annunciato una partnership strategica tra la piattaforma di gioco della sua controllata the9bit e Yield Guild Games (YGG), la più grande gilda di gaming Web3 al mondo. La collaborazione, che partirà il 1 agosto 2025, mira a accelerare l'adozione globale del gaming Web3.
YGG offre un'ampia presenza grazie a 11 partner regionali in mercati emergenti e 105 Onchain Guilds. La piattaforma the9bit si integrerà con i canali di onboarding di YGG, offrendo vantaggi esclusivi ai membri YGG, tra cui accesso anticipato a nuove funzionalità, bonus missioni potenziati e sovvenzioni speciali per la community.
La piattaforma è dotata di wallet generati automaticamente, pagamenti in valuta locale e ricompense convertibili in token, con l'obiettivo di creare un'esperienza di gioco Web3 accessibile per gli utenti mainstream.
The9 Limited (Nasdaq: NCTY) ha anunciado una alianza estratégica entre la plataforma de juegos de su subsidiaria the9bit y Yield Guild Games (YGG), la mayor guild de juegos Web3 del mundo. La colaboración, que comenzará el 1 de agosto de 2025, busca acelerar la adopción global del gaming Web3.
YGG cuenta con un alcance significativo gracias a 11 socios regionales en mercados emergentes y 105 Onchain Guilds. La plataforma the9bit se integrará con los canales de incorporación de YGG, ofreciendo beneficios exclusivos a los miembros de YGG, incluyendo acceso anticipado a funciones, bonificaciones mejoradas en misiones y subvenciones especiales para la comunidad.
La plataforma incluye wallets generados automáticamente, pagos en moneda local y recompensas convertibles en tokens, enfocándose en crear una experiencia de juego Web3 accesible para usuarios convencionales.
The9 Limited (나스닥: NCTY)는 자회사 게임 플랫폼 the9bit과 세계 최대 Web3 게임 길드인 Yield Guild Games (YGG) 간의 전략적 파트너십을 발표했습니다. 이 파트너십은 2025년 8월 1일에 시작되며, 전 세계 Web3 게임 채택 가속화를 목표로 합니다.
YGG는 신흥 시장에 걸쳐 11개의 지역 길드 파트너와 105개의 온체인 길드를 통해 큰 영향력을 보유하고 있습니다. the9bit 플랫폼은 YGG의 온보딩 채널과 통합되어 YGG 회원들에게 조기 기능 접근, 향상된 미션 보너스, 특별 커뮤니티 보조금 등 독점 혜택을 제공합니다.
이 플랫폼은 자동 생성 지갑, 현지 법정화폐 결제, 토큰 전환 보상을 제공하며, 일반 사용자들이 쉽게 접근할 수 있는 Web3 게임 경험을 만드는 데 중점을 둡니다.
The9 Limited (Nasdaq : NCTY) a annoncé un partenariat stratégique entre la plateforme de jeu de sa filiale the9bit et Yield Guild Games (YGG), la plus grande guilde de jeux Web3 au monde. Ce partenariat, qui débutera le 1er août 2025, vise à accélérer l'adoption mondiale du gaming Web3.
YGG bénéficie d'une portée importante grâce à ses 11 partenaires régionaux dans les marchés émergents et à 105 Onchain Guilds. La plateforme the9bit s'intégrera aux canaux d'onboarding de YGG, offrant des avantages exclusifs aux membres YGG, notamment un accès anticipé aux fonctionnalités, des bonus de mission améliorés et des subventions communautaires spéciales.
La plateforme propose des portefeuilles générés automatiquement, des paiements en monnaie locale et des récompenses convertibles en tokens, avec pour objectif de créer une expérience de jeu Web3 accessible aux utilisateurs grand public.
The9 Limited (Nasdaq: NCTY) hat eine strategische Partnerschaft zwischen der Gaming-Plattform seiner Tochtergesellschaft the9bit und Yield Guild Games (YGG), der weltweit größten Web3-Gaming-Gilde, bekannt gegeben. Die Partnerschaft, die am 1. August 2025 startet, zielt darauf ab, die globale Akzeptanz von Web3-Gaming zu beschleunigen.
YGG verfügt über eine bedeutende Reichweite durch 11 regionale Gildenpartner in Schwellenmärkten und 105 Onchain Guilds. Die9bit wird sich in die Onboarding-Kanäle von YGG integrieren und exklusiven Nutzen für YGG-Mitglieder bieten, darunter frühzeitigen Zugang zu Funktionen, verbesserte Missionsboni und spezielle Community-Zuschüsse.
Die Plattform bietet automatisch generierte Wallets, lokale Fiat-Zahlungen und token-konvertierbare Belohnungen, mit dem Fokus, ein zugängliches Web3-Gaming-Erlebnis für Mainstream-Nutzer zu schaffen.
- Partnership with YGG provides access to millions of potential users across emerging markets
- Integration with YGG's established onboarding channels and regional guild activities
- Platform offers Web2-friendly features including auto-generated wallets and fiat payments
- Exclusive perks and benefits for YGG members could drive user adoption
- No clear revenue model or financial metrics disclosed
- Heavy dependence on YGG's ecosystem for user acquisition
- Potential challenges in Web3 gaming market adoption and user retention
Insights
The9's partnership with YGG creates significant growth potential by connecting their the9bit platform to millions of Web3 gamers worldwide.
This strategic partnership between The9 Limited and Yield Guild Games (YGG) represents a significant market expansion opportunity for The9's the9bit gaming platform. YGG brings considerable assets to this collaboration, including its network of 11 regional guild partners across emerging markets and 105 Onchain Guilds within its ecosystem. This extensive reach gives The9 immediate access to millions of potential users without the typical high customer acquisition costs associated with gaming platforms.
The technical integration approach is particularly noteworthy. The9bit is implementing Web2-friendly features like auto-generated wallets, local fiat payment options, and flexible rewards that can be converted to tokens. This hybrid approach solves a critical friction point in Web3 gaming adoption - technical complexity - while maintaining the economic benefits of blockchain technology. From a business perspective, this creates a more accessible onramp for mainstream gamers.
For The9 shareholders, this partnership addresses one of the primary challenges facing emerging gaming platforms: building an active user base. The collaboration with YGG provides a ready-made community of highly engaged players, streamers, and community leaders who have already demonstrated willingness to participate in gaming economies. This could accelerate the9bit's user growth metrics substantially in Southeast Asian markets, where YGG has its strongest presence.
What differentiates this from typical gaming partnerships is the mutual alignment around community-driven growth. The special perks for YGG members and community grants for guild leaders create natural incentives for organic promotion and user retention, potentially reducing marketing expenses while driving sustainable platform adoption.
YGG is known for pioneering the Web3 guild model, with a proven track record of onboarding millions of players. With 11 regional guild partners across
Through this partnership, the9bit will be integrated into YGG's official onboarding channels and regional guild activities. YGG members will receive exclusive perks, including early access to new features, higher mission bonuses, creator tool boosts, and special community grants to support guild leaders who move their Spaces — the9bit's unique community hubs — to the platform. The collaboration is designed to drive sustainable growth for both parties by combining YGG's trusted onboarding model with the9bit's Web2-friendly user experience, which auto-generates wallets, enables local fiat payments, and offers flexible, token-convertible rewards.
Quote from Gabby Dizon, Co-Founder of Yield Guild Games
"We're excited to welcome the9bit into the YGG ecosystem. They have a clear vision and they're building with players in mind — from the Space Mining concept to making major IP games more accessible through platforms like Steam. Their approach to rewards provides real value and encourages players to stay active and engaged. This is the kind of thinking we like to see in Web3, where it's about making the experience more accessible, rewarding, and player-driven. We're looking forward to collaborating with the9bit as we help shape the future of player-first ecosystems."
Quote from Martin Hoon, Head of Web3, The9 Limited
"We're thrilled to have YGG onboard the9bit platform. With their massive community of Web2 and Web3 gamers, this partnership marks a powerful step in delivering top-tier IP games to a truly global audience. the9bit is revolutionizing what a gaming platform can be — bringing players, creators, leaders, and developers together in one unified space where everyone can earn, grow, and collaborate. We're building a future where guilds, KOLs, esports teams, and communities can play together, earn together, and own together — and this is just the beginning."
The9bit plans to work closely with YGG's regional leaders to roll out co-branded campaigns, live Any Me Anything sessions, in-game missions, and tournaments that highlight how players and creators can earn more together. As the Web3 gaming market matures, both teams believe that lowering technical barriers and focusing on real IP, real earnings, and real communities is the key to attracting the next million players.
YGG's proven track record in scaling player onboarding will help the9bit quickly expand its base of active users in
About the9bit
the9bit is a next-generation gaming platform where players can play AAA IP games, top up mobile titles, complete daily missions, watch ads, post content, and lead communities — all while earning flexible, token-convertible points. It combines a simple Web2 UX with a powerful Web3 engine under the hood: auto-generated wallets, local fiat support, optional KYC, and built-in creator tools make it easy for anyone to join. the9bit launched its closed beta on 15 July 2025 and will officially go live on 1 August 2025, inviting gamers, creators, guilds, and publishers to Play Together. Create Together. Own Together.
About The9 Limited
The9 Limited (The9) is an Internet company listed on Nasdaq in 2004. The9 is committed to becoming a global diversified high-tech Internet company and is engaged in online games operation and Bitcoin mining business.
About Yield Guild Games (YGG)
Yield Guild Games (YGG) is a global collective of gamers, creators, and builders turning play into opportunity. Known for pioneering the Web3 guild model with the rise of the play-to-earn movement in 2020, YGG laid the foundation for a new kind of digital coordination: a network of onchain groups, each organized around their own purpose, and united by shared values of collaboration, progression, and ownership. Across all its initiatives, YGG is developing systems where skill is verifiable, contribution is visible, effort is valued, and rewards are shared.
As a Web3 game publisher, YGG is the go-to destination for the "Casual Degen" to discover new games and experiences. Its community-powered model makes YGG both a distribution channel and a launch engine, supporting games from go-to-market to post-launch. It gives developers access to Web3-native contributors who test, shape gameplay, create content, onboard players, and drive engagement from the inside out — while also giving contributors a stake in the ecosystems they help grow. Underlying this is YGG's guild infrastructure: a coordination layer that enables onchain groups to self-organize at scale and connect with projects that benefit from their experience and reputation.
View original content:https://www.prnewswire.com/news-releases/the9-partners-with-ygg-to-launch-the9bit-gaming-platform-and-accelerate-web3-gaming-adoption-worldwide-302518442.html
SOURCE The9 Limited
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