Treat Yourself to Extra Joy with Noodles & Company's Limited-Edition Holiday Crispy Made with SNICKERS®
Rhea-AI Summary
Noodles & Company (NASDAQ: NDLS) is offering a limited‑time Holiday Crispy made with SNICKERS® throughout December 2025 for $3.50 while supplies last. The seasonal treat pairs the brand's chewy, buttery rice crispy with SNICKERS® caramel and peanuts and is made fresh in‑house daily.
Available at participating restaurants and online at Noodles.com, the promotion emphasizes quick indulgence during the busy holiday season and highlights the brand's 445 restaurants and 30 years in business. Guests are encouraged to join Noodles Rewards for points, early access, and a free entrée after the first $10+ purchase for new members.
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News Market Reaction – NDLS
In the Dec 1 session, NDLS gained 2.59%, reflecting a moderate positive market reaction. Argus tracked a peak move of +13.3% during that session. Our momentum scanner triggered 18 alerts that day, indicating notable trading interest and price volatility. Trading volume was elevated at 2.7x the daily average, suggesting notable buying interest.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Dec 03 | Activist stake | Positive | +18.4% | Activist disclosed 6.01% stake and proposed asset sales and deleveraging. |
| Dec 01 | Product promotion | Positive | +2.6% | Launch of $3.50 Holiday Crispy with SNICKERS and loyalty-focused messaging. |
| Nov 05 | Earnings results | Negative | -3.5% | Q3 2025 showed lower revenue and wider net loss despite margin gains. |
| Nov 03 | Marketing campaign | Positive | +5.7% | Holiday catering and rewards offers amid reported pizza fatigue trends. |
| Oct 15 | Earnings notice | Neutral | +2.9% | Scheduling and access details for upcoming Q3 2025 results call. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Promotional and strategic news items have often seen positive price reactions, while earnings reports have produced more mixed, generally weaker responses.
Over the last few months, NDLS has balanced operational challenges with promotional and strategic catalysts. Q3 2025 results on Nov 5 showed slightly lower revenue and a larger net loss but improving margins and adjusted EBITDA. Marketing campaigns on Nov 3 and Dec 1 around holiday offerings and rewards drove generally positive reactions. On Dec 3, an activist disclosed a 6.01% stake and proposed asset sales and debt reduction, which drew a strong market response.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Fan-favorite Holiday Crispy returns with a twist from SNICKERS®
"The holidays can be hectic, so our new SNICKERS® Crispy is the perfect little moment to treat yourself," said Stacy Moss, VP of Marketing at Noodles & Company. "In a season built around giving, everyone deserves something sweet of their own, and this fun partnership delivers just that."
A Little Treat from Noodles & Company This Holiday Season
From the midday slump to the end-of-day unwind, our little treats get us through the day. In fact,
Made fresh in-house every day, inventory is limited this holiday season. Order at your nearest Noodles & Company or online at Noodles.com, while supplies last.
Join Noodles Rewards for Perks and Points
Noodles Rewards is free and easy to join on the Noodles app or at noodles.com/rewards. Rewards members earn points on every order to redeem for freebies in the rewards store. Members also enjoy early access to new menu items, exclusive offers tailored to their preferences, surprise deals, and even a special birthday reward. Even better? New rewards members will earn a free entrée after their first purchase of
About Noodles & Company
Noodles & Company has known noodles since 1995. For 30 years, the brand has brought people together over craveable classics and globally inspired flavors, from indulgent Creamy Mac & Cheese to bold Japanese Pan Noodles. With more than 445 restaurants and a team of passionate noodle lovers, Noodles is built on flavor, comfort, and a people-first culture. Recognized by Newsweek as one of America's Favorite Restaurants and Best Loyalty Programs and honored by Forbes and QSR as a top employer, Noodles continues to define what it means to be a fast-casual favorite.
Media Contact: Danielle Moore, Press@Noodles.com
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SOURCE Noodles & Company