Nexxen Renews and Expands its Strategic Partnership with VIDAA, with a Focus on Growing VIDAA’s North American CTV Footprint
Nexxen (NASDAQ: NEXN) has renewed and expanded its strategic partnership with VIDAA, a leading Connected TV (CTV) platform. The agreement extends Nexxen's exclusive global access to VIDAA's ACR data and grants exclusive rights for CTV and native display advertising monetization in North America through 2029.
Nexxen is investing an additional $35 million in VIDAA, bringing its total investment to $60 million (approximately 6% ownership). The partnership focuses on scaling North American TV distribution, increasing monetization within VIDAA's platform, and expanding ACR data availability for audience targeting. The benefits are expected to take effect in 2026.
VIDAA, which powers tens of millions of CTVs from Hisense, Toshiba, and other brands, will use the funds to support retail partnerships and expand its presence in North America, building on its success in Europe and Australia.
Nexxen (NASDAQ: NEXN) ha rinnovato e ampliato la sua partnership strategica con VIDAA, una principale piattaforma Connected TV (CTV). L'accordo estende l'accesso globale esclusivo di Nexxen ai dati ACR di VIDAA e concede diritti esclusivi per la monetizzazione pubblicitaria CTV e display nativo in Nord America fino al 2029.
Nexxen investirà altri 35 milioni di dollari in VIDAA, portando l'investimento complessivo a 60 milioni di dollari (circa il 6% di partecipazione). La collaborazione punta a scalare la distribuzione TV in Nord America, aumentare la monetizzazione sulla piattaforma VIDAA e ampliare la disponibilità dei dati ACR per il targeting del pubblico. I benefici sono previsti a partire dal 2026.
VIDAA, che alimenta decine di milioni di smart TV di Hisense, Toshiba e altri marchi, utilizzerà i fondi per sostenere partnership retail e rafforzare la sua presenza in Nord America, capitalizzando sul successo già ottenuto in Europa e Australia.
Nexxen (NASDAQ: NEXN) ha renovado y ampliado su alianza estratégica con VIDAA, una plataforma líder de Connected TV (CTV). El acuerdo extiende el acceso global exclusivo de Nexxen a los datos ACR de VIDAA y otorga derechos exclusivos para la monetización publicitaria en CTV y display nativo en Norteamérica hasta 2029.
Nexxen invertirá 35 millones de dólares adicionales en VIDAA, elevando su inversión total a 60 millones de dólares (aproximadamente un 6% de participación). La asociación se centra en ampliar la distribución de TV en Norteamérica, incrementar la monetización dentro de la plataforma VIDAA y aumentar la disponibilidad de datos ACR para segmentación de audiencias. Se espera que los beneficios entren en vigor en 2026.
VIDAA, que potencia decenas de millones de CTV de Hisense, Toshiba y otras marcas, usará los fondos para apoyar alianzas comerciales y expandir su presencia en Norteamérica, aprovechando su éxito en Europa y Australia.
Nexxen (NASDAQ: NEXN)이 선도적인 커넥티드 TV(CTV) 플랫폼인 VIDAA와의 전략적 파트너십을 갱신하고 확대했습니다. 이번 합의는 Nexxen에게 VIDAA의 ACR 데이터에 대한 전 세계 독점 접근권을 연장하고, 북미에서의 CTV 및 네이티브 디스플레이 광고 수익화에 대한 독점 권리를 2029년까지 부여합니다.
Nexxen은 VIDAA에 추가로 3,500만 달러를 투자해 총 투자액을 6,000만 달러(약 6% 지분)로 늘립니다. 이 파트너십은 북미 TV 유통 확대, VIDAA 플랫폼 내 수익화 증대, 청중 타깃팅을 위한 ACR 데이터 가용성 확대에 중점을 두고 있으며, 혜택은 2026년부터 적용될 예정입니다.
Hisense, Toshiba 등 브랜드의 수천만 대 CTV에 플랫폼을 제공하는 VIDAA는 이 자금을 소매 파트너십 지원과 북미 시장 확장에 사용할 계획이며, 이는 유럽과 호주에서의 성공을 기반으로 합니다.
Nexxen (NASDAQ: NEXN) a renouvelé et étendu son partenariat stratégique avec VIDAA, une plateforme leader de Connected TV (CTV). L'accord prolonge l'accès mondial exclusif de Nexxen aux données ACR de VIDAA et lui accorde les droits exclusifs de monétisation publicitaire CTV et display natif en Amérique du Nord jusqu'en 2029.
Nexxen investit 35 millions de dollars supplémentaires dans VIDAA, portant son investissement total à 60 millions de dollars (environ 6 % de participation). Le partenariat vise à accroître la distribution TV en Amérique du Nord, à augmenter la monétisation au sein de la plateforme VIDAA et à étendre la disponibilité des données ACR pour le ciblage des audiences. Les bénéfices devraient entrer en vigueur en 2026.
VIDAA, qui équipe des dizaines de millions de CTV de marques telles que Hisense et Toshiba, utilisera les fonds pour soutenir des partenariats retail et renforcer sa présence en Amérique du Nord, en s'appuyant sur son succès en Europe et en Australie.
Nexxen (NASDAQ: NEXN) hat seine strategische Partnerschaft mit VIDAA, einer führenden Connected-TV-(CTV)-Plattform, erneuert und ausgeweitet. Die Vereinbarung verlängert Nexxens exklusiven globalen Zugriff auf die ACR-Daten von VIDAA und gewährt exklusive Rechte zur Monetarisierung von CTV- und Native-Display-Werbung in Nordamerika bis 2029.
Nexxen investiert zusätzlich 35 Millionen US-Dollar in VIDAA und erhöht damit seine Gesamtinvestition auf 60 Millionen US-Dollar (etwa 6 % Anteil). Die Partnerschaft zielt darauf ab, die TV-Verteilung in Nordamerika auszubauen, die Monetarisierung innerhalb der VIDAA-Plattform zu steigern und die Verfügbarkeit von ACR-Daten für Zielgruppensegmentierung zu erweitern. Die Vorteile sollen ab 2026 greifen.
VIDAA, das dutzende Millionen CTVs von Hisense, Toshiba und anderen Marken betreibt, will die Mittel nutzen, um Einzelhandelspartnerschaften zu fördern und seine Präsenz in Nordamerika auszubauen – aufbauend auf Erfolgen in Europa und Australien.
- Exclusive global access to VIDAA's ACR data and North American ad monetization rights through 2029
- Additional $35M investment increases Nexxen's stake to $60M (6% ownership) in VIDAA
- Partnership expansion into North America, the world's largest advertising market
- Access to VIDAA's established network of 350+ global brands and tens of millions of CTVs
- Benefits from the updated agreement won't take effect until 2026
- Significant investment required ($35M) with returns dependent on successful North American expansion
- Faces strong competition in the highly competitive U.S. CTV market
Insights
Nexxen's expanded VIDAA partnership secures exclusive ACR data and North American ad monetization rights through 2029, boosting strategic positioning in CTV.
This renewed partnership represents a significant strategic evolution for Nexxen in the competitive connected TV landscape. By securing exclusive global access to VIDAA's ACR data and exclusive ad monetization rights in North America through 2029, Nexxen has effectively locked in a proprietary data advantage that competitors cannot replicate.
The additional
The deal's architecture is particularly valuable from an ad tech perspective: Nexxen gains exclusive inventory access unavailable through other platforms, creating a walled garden effect for its clients. The ACR data exclusivity also strengthens Nexxen's audience targeting capabilities across five major markets, including the US and UK.
This partnership transition from foundation-building to commercialization (with benefits starting in 2026) indicates Nexxen is positioning for long-term value creation in CTV advertising. VIDAA's expansion with partners like Vestel and its presence on Hisense and Toshiba TVs provides meaningful scale potential. For shareholders, this represents a calculated bet on CTV market growth with clear differentiation in a crowded ad tech ecosystem.
From an investment perspective, this partnership evolution represents a calculated strategic position in the rapidly growing CTV market. The
Three components make this particularly valuable: First, the exclusivity of ACR data access globally gives Nexxen unique audience insights competitors can't match. Second, exclusive monetization rights in North America (the world's largest advertising market) creates a protected revenue stream. Third, the extended timeframe through 2029 provides long-term stability for building advertiser relationships.
The strategic timing is noteworthy—after establishing the technology foundation but before full commercial scale. This suggests Nexxen sees significant unrealized value ahead. VIDAA's expansion beyond its established positions in Europe and Australia into North America represents substantial growth potential for Nexxen's exclusive rights.
While financial impact doesn't begin until 2026, the long-term runway looks promising. VIDAA's integration with Hisense, Toshiba and 350+ brands globally creates meaningful scale potential. The partnership shifts from technical infrastructure development to commercial expansion—precisely when streaming advertising is capturing larger portions of media budgets. For Nexxen shareholders, this represents a structured approach to building defensible market position in a high-growth segment.
Agreement extends Nexxen’s global ACR data exclusivity and grants ad monetization exclusivity on VIDAA media in North America through at least the end of 2029
Nexxen investing an additional
NEW YORK, Aug. 11, 2025 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (NASDAQ: NEXN) (“Nexxen” or the “Company”), a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the renewal and expansion of its long-term strategic partnership with VIDAA, the world’s fastest-growing Connected TV (“CTV”) platform powering tens of millions of CTVs from Hisense, Toshiba and other leading brands globally.
Together, the companies will now focus on scaling North American TV distribution and revenue opportunities, increasing monetization within VIDAA — supporting the expansion of in-stream ad inventory both in variety and quality — and growing the availability of automatic content recognition (“ACR”) data for audience targeting and measurement partnerships.
Since launching the partnership in 2022, VIDAA has established a leadership position in key international markets — including across Europe, reinforced by a recent agreement with Vestel, and in Australia — while Nexxen has developed a robust infrastructure to ingest and integrate VIDAA’s ACR data into the Nexxen Data Platform. This data now powers advanced audience targeting, insights and measurement capabilities across the U.S., U.K., Canada, Australia and Germany. After years of planting the seeds for growth, this extended partnership marks a shift from building the foundation to unlocking the potential for scalable commercial value.
The updated agreement extends Nexxen’s exclusive global access to VIDAA’s ACR data and grants the Company exclusive rights to monetize CTV and native display advertising on VIDAA media in North America through at least the end of 2029. This will enable Nexxen’s customers to gain exclusive access to inventory unavailable via other platforms while also unlocking unique opportunities for Nexxen’s retail and direct-to-consumer advertiser clients. Benefits related to the updated agreement are expected to take effect starting in 2026.
After nearly a decade of focusing on developing the ultimate Smart TV platform, VIDAA has firmly established itself among the world’s leading Connected TV platforms. Now, VIDAA is set to take on the U.S. market, building upon its impressive track record of success. Trusted by over 350 brands globally, VIDAA believes its rapid growth and widespread adoption demonstrates the platform’s unparalleled quality and reliability. Through this expanded partnership, VIDAA aims to bring its innovative features and exceptional user experience to one of the most competitive markets in the world.
To further support these efforts, Nexxen is investing an additional
“VIDAA’s rapidly expanding distribution makes this an exciting time to deepen our relationship and begin to realize the long-term value of what we have built together. Their growing footprint, combined with our data and TV advertising technology capabilities, paves a long runway for strategic innovation and revenue growth,” said Ofer Druker, Chief Executive Officer of Nexxen. “Since the beginning we have approached this partnership as industry leaders in lockstep, with a clear vision for bringing innovative data solutions to market for Nexxen and its clients to capitalize on the opportunities provided by VIDAA’s growth. Our increased investment is intended to ensure that VIDAA and Hisense will further accelerate expansion in the largest advertising markets globally.”
Guy Edri, Chief Executive Officer of VIDAA added, “Nexxen has been a crucial partner in VIDAA's journey to becoming a leading Smart TV platform, and this new agreement marks a significant step forward in our shared success. Strengthening our collaboration, this partnership plays a key role in supporting our next phase of growth in North America, following our success across other global markets. With Nexxen’s increased investment and expertise in advertising technology, we are now better positioned than ever to deliver exceptional value to users, partners and advertisers worldwide. Together with Nexxen, we are poised to achieve our goal of becoming the world’s largest CTV operating system.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on Nasdaq (NEXN). For more information, visit www.nexxen.com.
About VIDAA
Launched in 2014, VIDAA is a global leader in smart TV platforms, offering cutting-edge technology and user-friendly experiences. With more than 400 brand partners and over 40 million connected devices worldwide, VIDAA provides viewers with access to a broad range of global and local content, with a focus on ease of use, speed, and security. VIDAA’s platform is known for its seamless integration of apps, streaming services, and live TV, delivering an all-in-one entertainment hub to millions of homes. The company continues to innovate by investing in long-term software support, keeping its devices current with the latest advancements in smart TV technology.
All information in this press release relating to VIDAA, including information regarding its market position and market growth, is based solely on information provided by VIDAA to Nexxen. None of such information was verified independently by Nexxen, and the Company does not take responsibility for the accuracy of any such information.
For further information please contact:
Nexxen International Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com
Caroline Smith, Vice President of Communications
csmith@nexxen.com
VIDAA
Denis Ostir, Senior Director, Editor-In-Chief
denis.ostir@vidaa.com
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding anticipated benefits related to Nexxen’s strategic partnership with, and investment in, VIDAA, as well as any other statements related to Nexxen’s future financial results and operating performance, or VIDAA’s future activities and growth plans. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to risks related to not realizing the anticipated benefits of Nexxen’s extended and expanded partnership with, and increased investment in, VIDAA. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
FAQ
What are the key terms of Nexxen's renewed partnership with VIDAA?
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