Natural Grocers® Releases New House-Brand Organic Raw Tepache and Organic Raw Kombucha
Rhea-AI Summary
Natural Grocers has expanded its private-label lineup with the introduction of Organic Kombucha and Organic Raw Tepache. The new beverages include six kombucha flavors and two tepache varieties, all priced at $2.79 per 16 oz bottle. The drinks are brewed with Certified Colorado Rocky Mountain Spring Water and flavored with organic fruit juices.
The kombucha is fermented with Himalayan tea and organic cane sugar, containing live probiotics, enzymes, and antioxidants. The tepache, inspired by traditional Mexican and South American beverages, uses organic pineapple as its base culture. Both products are certified organic, non-GMO, vegan-friendly, and made without artificial ingredients.
This launch expands Natural Grocers' house brand, which was established in 2016 and now includes over 800 products available exclusively in their stores.
Positive
- Expansion of private-label product line with new premium beverages
- Competitive pricing strategy at $2.79 per bottle
- Growing house brand portfolio now exceeds 800 products
Negative
- None.
News Market Reaction – NGVC
In the trading session that priced this news, NGVC declined 3.70%, reflecting a moderate negative market reaction.
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Now available in stores: Eight tasty flavors of private-label, probiotic-rich, fermented bubbly beverages at an Always Affordable PriceSM
A TOAST TO QUALITY, AFFORDABILITY & GREAT FLAVOR
These raw, probiotic-rich, fermented beverages are brewed with Certified Colorado Rocky Mountain Spring Water and flavored with organic fruit juices for a refreshing taste and ideal fizz.
The Natural Grocers Brand Organic Raw Kombucha is fermented with tea sourced from the foothills of the Himalayas and combined with organic evaporated cane sugar and organic fruit. It's made with live probiotics, enzymes and antioxidants, and has a tasty traditional kombucha taste. In addition to the Organic Ginger (a longtime customer favorite), the Company has added six new mouthwatering flavors to the line.
- Organic Blueberry Ginger
- Organic Ginger
- Organic Pineapple Passion Fruit
- Organic Raspberry Hibiscus
- Organic Raspberry Lemon Ginger
- Organic Tangerine Blood Orange
KOMBUCHA ATTRIBUTES
- Raw Kombucha
- Certified Organic, Non-GMO
- Certified Rocky Mountain Spring water
- Flavored with Organic Juices
- Made without Artificial Flavors or Preservatives, or Synthetic Colors
- Vegan Friendly
- 16 oz. Glass Bottles
- National Retail: Always AffordableSM at
$2.79
Natural Grocers Brand Organic Raw Tepache is inspired by a traditional Mexican and South American beverage, with roots in Aztec culture. Instead of customary fermented corn and sugar, this version is crafted with organic pineapple as the base for the mother culture, resulting in a delightfully fizzy, fruity, probiotic-rich drink.
- Organic Citrus
- Organic Mango Chili
TEPACHE ATTRIBUTES
- Raw Tepache
- Certified Organic, Non-GMO
- Certified Rocky Mountain Spring water
- Flavored with Organic Juices
- Made without Artificial Flavors or Preservatives, or Synthetic Colors
- Vegan Friendly
- 16 oz. Glass Bottles
- National Retail: Always AffordableSM at
$2.79
"Our house brand was created as a family legacy. We have always strived to offer our customers premium quality at an Affordable PriceSM," said Raquel Isely, vice president of marketing at Natural Grocers. "Our private-label products continue to evolve this effort with a more personal touch. These Certified Organic additions to our beverage line aren't just attractively priced—they're rich in quality, nutrition and taste. Find your favorite flavor and tantalize your tastebuds with these new probiotic-rich beverages."
RECENT ADDITIONS AND COMING SOON
Established in 2016, the Natural Grocers Brand now features more than 800 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include Organic Coffee Pods, with more premium-quality, Always Affordable products on the way—such as a Natural Grocers Brand Organic Coconut Water.
- Click here for a media kit, courtesy of Natural Grocers.
- To learn more about Natural Grocers' grocery standards, click here.
- To request media samples, or for any press-related questions, please contact Katie Macarelli: kmacarelli@naturalgrocers.com.
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than
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SOURCE Natural Grocers by Vitamin Cottage, Inc.