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DICK'S Sporting Goods and Nike Announce Fourth Annual It's Her Shot Tour

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DICK'S Sporting Goods and Nike have announced their fourth annual It's Her Shot tour, stopping in six cities across the US, featuring WNBA players and basketball figures. The events aim to empower young female athletes and promote sports participation. The tour includes practice drills, skills clinics, and product giveaways.

Positive
  • The It's Her Shot tour promotes women's sports and empowers young female athletes to participate in sports with confidence.

  • The tour features WNBA players and basketball figures, providing a platform for girls to connect with professional athletes and improve their skills on the court.

  • The events are free to attend and include pick-up games, practice drills, courtside chats, product giveaways, and sports bra fittings to ensure athletes are comfortable and confident while playing.

  • DICK'S Sporting Goods and Nike are partnering to support youth athletes by providing access to sports and promoting inclusivity in sports communities.

  • The DICK'S Sporting Goods Foundation will award $60,000 in Sports Matter Grants to community partners in each city to support girls' participation in sports.

Negative
  • Teenage girls are dropping out of sports at a higher rate than boys, despite the efforts of initiatives like It's Her Shot to promote sports participation among young female athletes.

  • While the tour aims to empower young female athletes, there may be challenges in sustaining long-term interest and participation in sports among teenage girls.

Past and present WNBA players to join the tour and help the next generation of girls find their confidence on and off the court

PITTSBURGH, May 9, 2024 /PRNewswire/ -- Today DICK'S Sporting Goods (NYSE: DKS) and Nike (NYSE: NKE) announced their fourth annual It's Her Shot tour, which will stop in six cities across the country –– New Haven, New York City, Phoenix, Indianapolis, Chicago, and Los Angeles –– between May and October 2024. Past and present WNBA players and other notable basketball figures will join DICK'S and Nike at each stop of the tour to participate in practice drills, skills clinics, and courtside chats. At the conclusion of this year, It's Her Shot will have hosted an event in all 12 WNBA markets.

Offering a full day of competitive and educational fun, It's Her Shot events include pick-up games, pro-led practice drills, courtside chats with professional players, coaches and legends, product giveaways, footwear trialing of the latest Nike releases and sports bra fittings to help athletes find the proper fit so that they can move with comfort and confidence. 

Led by San Dixon, Player Development Expert and Clinic Director, and an all-female group of coaches, It's Her Shot events are free to attend with spots filled on a first-come, first-served basis. Athletes between 8-18 years old are eligible to participate and can sign-up online at itshershot.com.

This year's tour dates and locations are as follows:

  • May 11: New Haven, CTInsports Center
  • June 22: New York City, NY – Basketball City
  • July 21: Phoenix, AZ – Inspire Courts (WNBA All-Star Weekend)
  • August 17: Indianapolis, INBest Choice Fieldhouse
  • September 14: Chicago, IL – TBD
  • October 19: Los Angeles, CA – TBD

Even though interest in women's sports is rising, teenage girls are dropping out of sports at a higher rate than boys. It's Her Shot was created to help empower young female athletes to take their place on the court with confidence, find joy in playing and connecting with their teammates, and see a future enabled by the skills sport teaches.

"As a company deeply rooted in the belief that sports have the power to change lives, DICK'S Sporting Goods is thrilled to partner with Nike once again for the fourth annual It's Her Shot tour," said Mark Rooks, DICK'S Sporting Goods VP of Creative, Sponsorships & Entertainment. "We look forward to reaching more young athletes and furthering our mission to create sports communities that support and expand accessibility to play."

Since its debut in 2021, It's Her Shot has stopped in 9 cities, hosted more than 2,000 youth athletes, and donated $260,000 to youth organizations across the country. This year, The DICK'S Sporting Goods Foundation will award $60,000 in Sports Matter Grants to community partners in each city to ensure that more girls have access to sport and can thrive on and off the court.

Media Contacts
DICK'S Sporting Goods: press@dcsg.com
Nike:
Media.Relations@nike.com 

About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK'S mobile app. DICK'S also owns and operates DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.

Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.cominvestors.dicks.comsportsmatter.orgdickssportinggoods.jobs and on InstagramTikTokFacebook and X.

About Nike
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, visit http://about.nike.com/en/newsroom and follow @NIKE.

Category: Company

 

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SOURCE DICK’S Sporting Goods, Inc.

FAQ

What is the It's Her Shot tour?

The It's Her Shot tour is an annual event organized by DICK'S Sporting Goods and Nike to promote women's sports and empower young female athletes.

Which cities will the It's Her Shot tour visit in 2024?

The tour will stop in New Haven, New York City, Phoenix, Indianapolis, Chicago, and Los Angeles between May and October 2024.

How can athletes participate in the It's Her Shot events?

Athletes between 8-18 years old can sign up online at itshershot.com. Spots are filled on a first-come, first-served basis.

What does the It's Her Shot tour provide at its events?

The events include pick-up games, practice drills, courtside chats with professional players, product giveaways, footwear trials, and sports bra fittings.

How is DICK'S Sporting Goods supporting youth athletes through the tour?

The DICK'S Sporting Goods Foundation will award $60,000 in Sports Matter Grants to community partners in each city to ensure more girls have access to sports.

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