Newsmax #1 in Cable News for Key Demo Ratings Growth

Rhea-AI Summary

Newsmax (NYSE:NMAX) reported significant ratings growth in April 2025, leading cable news ratings growth in the key A35-64 demographic across all dayparts. The network achieved a 42% increase in A35-64 viewers during weekday Total Day and tied with Fox News for Prime Engagement in this demographic. Viewers in the A35-64 demo watched Newsmax for an average of 36 minutes, outpacing CNN and MSNBC by 10 minutes. The network saw a 15% increase in total viewership with 13 million viewers, including 3.7 million exclusive viewers who didn't watch Fox News. Following a strong Q1 2025 where total audience grew by 50% with 33 million viewers, Newsmax maintained momentum into Q2. The network also reported a 7% growth in Extended Day viewership while competitors CNN and MSNBC experienced declines of 21% and 35% respectively.

Positive

• 42% increase in A35-64 demographic viewers during weekday Total Day
• Tied #1 with Fox News for Prime Engagement in A35-64 demographic
• 15% growth in total viewership reaching 13 million viewers
• 50% Total Audience growth in Q1 2025 with 33 million viewers
• 7% growth in Extended Day viewership while competitors declined
• 3.7 million exclusive viewers not watching Fox News

Negative

• None.

BOCA RATON, FL / ACCESS Newswire / May 2, 2025 / Newsmax Inc. (NYSE:NMAX) ("Newsmax" or the "Company") today announced that the Company's ratings continue to surge for April 2025, according to Nielsen data released this week.

Newsmax made significant ratings gains across all weekday dayparts compared to the same period last year. Notably, Newsmax led cable news ratings growth in the key A35-64 demo across all dayparts.

Key network ratings highlights include:

• Up 42% with A35-64 viewers M-F in Total Day

• Tied #1 with Fox News for Prime Engagement for A35-64

• Average 36 minutes watched for A35-64 - 10 minutes more than CNN and MSNBC

• Up 7% in Extended Day as CNN fell -21% and MSNBC -35%

• Up 15% total viewership with 13 million tuning in

• 3.7 million viewers watched Newsmax, never tuned into Fox News

Newsmax continues to see strong ratings growth the first month of Q2 2025 following a record-setting Q1 2025 - with Total Audience growing by 50% as 33 million viewers tuned in.

"It's rare for a cable news network to continually see such strong ratings growth like Newsmax has," Jason Villar, VP of Research, said.

Newsmax CEO Christopher Ruddy added, "Newsmax continues to offer powerful content that keeps drawing viewers. Americans continue to vote with their remote controls for Newsmax."

About Newsmax

Newsmax Inc. is listed on the NYSE (NMAX) and operates, through Newsmax Broadcasting LLC, one of the nation's leading news outlets, the Newsmax channel. The fourth highest-rated network is carried on all major cable and satellite systems. Newsmax's media properties reach more than 40 million Americans regularly through Newsmax TV, the Newsmax App, its popular website Newsmax.com, and publications such as Newsmax Magazine. Forbes has called Newsmax "a news powerhouse."

For more information, please visit Investor Relations | Newsmax Media, Inc.

Investor Contacts

Newsmax Investor Relations
ir@newsmax.com

FORWARD-LOOKING STATEMENTS:

This communication contains forward-looking statements. From time to time, we or our representatives may make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections about future events, which we derive from the information currently available to us. Forward-looking statements can be identified by those that are not historical in nature. The forward-looking statements discussed in this communication and other statements made from time to time by us or our representatives, may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions about us. The Company does not guarantee future results, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy or completeness of any of these forward-looking statements. Forward-looking statements should not be relied upon as predictions of future events. We are under no duty to update any of these forward-looking statements after the date of this communication to conform our prior statements to actual results or revised expectations, and we do not intend to do so. Factors that may cause actual results to differ materially from current expectations include various factors, including but not limited to our ability to change the direction of the Company, our ability to keep pace with new technology and changing market needs, the competitive environment of our business changes in domestic and global general economic and macro-economic conditions and/or uncertainties and factors set forth in the section entitled "Risk Factors" in the Company's Annual Report on Form 10-K for the twelve months ended December 31, 2024, and other filings the Company makes with the Securities and Exchange Commission. Nothing in this communication should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. Undue reliance should not be placed on forward-looking statements in this communication, which speak only as of the date they are made and are qualified in their entirety by reference to the cautionary statements herein.

SOURCE: Newsmax Inc.

View the original press release on ACCESS Newswire

FAQ

What was Newsmax's (NMAX) ratings growth in April 2025?

Newsmax reported a 42% increase in A35-64 viewers during weekday Total Day and achieved 15% growth in total viewership reaching 13 million viewers.

How does Newsmax's viewership compare to Fox News, CNN, and MSNBC in 2025?

Newsmax tied with Fox News for Prime Engagement in A35-64 demographic, with viewers watching for 36 minutes on average - 10 minutes more than CNN and MSNBC. The network grew 7% in Extended Day while CNN fell 21% and MSNBC declined 35%.

What was Newsmax's (NMAX) total audience growth in Q1 2025?

Newsmax achieved 50% Total Audience growth in Q1 2025, reaching 33 million viewers.

How many exclusive viewers does Newsmax have compared to Fox News?

3.7 million viewers watched Newsmax but did not tune into Fox News.