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Nomadar (Nasdaq: NOMA) announced the appointment of Joaquin Martin as CEO Americas and Executive Vice Chairman on December 9, 2025. Martin will lead strategic development, partnerships, and operations across North, Central, and South America and support global strategy execution with Executive Chairman Rafael Contreras.
Key operational priorities include expansion of the High Performance Training (HPT) Program to digital/online participants, a pending e‑commerce launch leveraging the Magico Gonzalez brand across Latin American communities, and identification and evaluation of soccer academies for potential acquisition. Martin previously led communications and investor relations and managed Nomadar's Nasdaq listing over a three‑year period.
Nomadar (NASDAQ: NOMA) began trading on the Nasdaq Capital Market on October 31, 2025, marking its direct listing as a public company. The company operates across sports, health, tourism and technology and highlighted strategic initiatives including the planned Sportech City real estate development (approx. 110,000 m²) featuring a 45,000 m² arena with seating for up to 40,000, and construction expected to begin in late 2026.
Nomadar also described expansion of its High Performance Training program with planned 2026 academy acquisitions and a digital platform, plus exclusive global (excluding Spain) trademark rights to Mágico González for e-commerce and retail initiatives.
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