Nomadar Furthers International Expansion of HPT Program to Mexico through Strategic Agreement with Mexiaa FC

Rhea-AI Summary

Nomadar (NASDAQ: NOMA) signed a strategic agreement with Mexiaa FC to expand its High Performance Training Program (HPT) into Mexico, beginning May 2026 in Pachuca.

The partnership links Nomadar's HPT methodology, developed with Cádiz CF, to Mexiaa FC's national scouting events (700–1,300 players per event) and club relationships with Cruz Azul, Tigres, and Club América. The program includes a three-week scouting and methodological roll-out and intends to send five selected players to Spain for a 15-day Cádiz CF immersion. The agreement also creates a foundation for medium- and long-term coach specialization and HPT development in Mexico.

News Market Reaction

-4.20% 3.7x vol

9 alerts

-4.20% News Effect

+36.4% Peak Tracked

-27.0% Trough Tracked

-$3M Valuation Impact

$74M Market Cap

3.7x Rel. Volume

On the day this news was published, NOMA declined 4.20%, reflecting a moderate negative market reaction. Argus tracked a peak move of +36.4% during that session. Argus tracked a trough of -27.0% from its starting point during tracking. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $3M from the company's valuation, bringing the market cap to $74M at that time. Trading volume was very high at 3.7x the daily average, suggesting heavy selling pressure.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Players per event (low): 700 players Players per event (high): 1,300 players Program start date: May 2026 +4 more

7 metrics

Players per event (low) 700 players Lower end of participants at Mexiaa FC national scouting events

Players per event (high) 1,300 players Upper end of participants at Mexiaa FC national scouting events

Program start date May 2026 Scheduled start of Nomadar–Mexiaa FC collaboration in Pachuca, Mexico

Program duration Three weeks Length of initial HPT scouting and methodological implementation period

Selected players to Spain Five players Intended number of players traveling for immersion in Cádiz CF academy

Immersion length 15 days Duration of player immersion at Cádiz CF youth academy in Spain

Distance from Mexico City 1.5 hours Approximate travel time from Mexico City to Pachuca, location of Mexiaa FC

Market Reality Check

Price: $4.57 Vol: Volume 24,008 vs 20-day a...

low vol

$4.57 Last Close

Volume Volume 24,008 vs 20-day average 47,251 (relative volume 0.51x) shows subdued trading ahead of this news. low

Technical Shares traded below the 200-day MA of $7.94 and were down 6.66% to $5.47, about 90.52% under the 52-week high.

Peers on Argus

No peers in the provided sector list showed momentum flags or same-day headlines...

No peers in the provided sector list showed momentum flags or same-day headlines, indicating the -6.66% move appeared stock-specific rather than sector-driven before this partnership news.

Historical Context

1 past event · Latest: Dec 09 (Positive)

Pattern 1 events

Date	Event	Sentiment	Move	Catalyst
Dec 09	Management appointment	Positive	+1.2%	Appointment of CEO Americas to lead regional strategy and HPT expansion.

Pattern Detected

Limited history: the prior disclosed news event (a senior leadership appointment) saw a modest positive price reaction aligned with its constructive tone.

Recent Company History

In the past months, Nomadar highlighted organizational and strategic build‑out. On Dec 9, 2025, it appointed Joaquin Martin as CEO Americas and Executive Vice Chairman to drive HPT expansion, e‑commerce initiatives, and potential academy acquisitions across the Americas, which coincided with a +1.21% move. Today’s Mexico HPT partnership continues that theme of international program rollout, extending prior ambitions in Latin America into a concrete agreement with a large scouting academy.

Market Pulse Summary

This announcement extends Nomadar’s High Performance Training Program into Mexico through a partners...

Analysis

This announcement extends Nomadar’s High Performance Training Program into Mexico through a partnership with Mexiaa FC, connecting Latin American talent to European methodologies and Cádiz CF’s youth system. Earlier news, such as the Dec 9, 2025 leadership appointment for the Americas, also emphasized HPT expansion. Regulatory filings, however, highlighted going‑concern risks and reliance on external financing. Investors may watch how many players progress through these programs and how quickly such initiatives translate into recurring revenue and improved financial stability.

AI-generated analysis. Not financial advice.

MARSHALL, Texas, Dec. 29, 2025 /PRNewswire/ -- Increasing the availability of its innovative High Performance Training Program, Nomadar (NASDAQ: NOMA) ("Nomadar" or the "Company"), a U.S.-based company operating at the intersection of sports, technology, tourism, and health, announced the signing of a strategic agreement with Mexiaa FC, the largest scouting academy in Mexico, located in the city of Pachuca (Hidalgo), approximately one and a half hours from Mexico City. The partnership marks Nomadar's entry into one of the most popular and engaged soccer markets worldwide and reinforces the expansion of the High Performance Training Program (HPT) in Latin America, following the recent project carried out in Ecuador in collaboration with HOPE Foundation.

Mexiaa FC has established itself as the Mexico's leading talent identification platform, organizing multiple large-scale national scouting events every year that bring together between 700 and 1,300 players per event. The academy maintains agreements with top-tier Mexican clubs such as Cruz Azul, Tigres, and Club América, acting as a talent recruitment partner for these organizations. Its track record includes numerous success stories, with players who have already made their professional debuts in both Liga MX and Liga MX Femenil, underscoring the academy's structure, professionalism, and nationwide reach.

The collaboration between Nomadar and Mexiaa FC is currently scheduled to begin in May 2026 with an intensive scouting event and methodological implementation in Pachuca, Mexico. Over a three week period, coaches from the HPT program will lead training sessions, technical work, and evaluation matches with players from different age categories, applying the innovative high-performance methodology jointly developed by Nomadar and Cádiz Club de Fútbol.

Nomadar's HPT program is the Company's international high-performance training and player development own methodology, developed in collaboration with Cádiz CF, and designed to connect emerging talent with European methodologies, professionalized evaluation processes, and immersive experiences within the Spanish soccer ecosystem. Through this alliance in Mexico, Nomadar continues to build bridges between North America, Europe, and Latin-America, consolidating its position as a global platform for sports development and education.

As explained by Pablo Sánchez, Director of Nomadar's International HPT Program, this agreement makes it possible "to introduce a proven European methodology such as Nomadar and Cadiz CF´s into a market as powerful as Mexico, working with a structure that already benefits thousands of players and shares our vision for development and international projection."

As a result of the process, the parties intend for five selected players to travel to Spain and take part in a 15-day immersion experience, during which they would integrate into the daily training environment of the Cádiz CF youth academy, within a program developed by Nomadar in collaboration with the Spanish club.

The players would participate in training sessions, technical evaluations, and educational activities based on elite standards, experiencing first-hand the professional environment of a La Liga club. From Mexiaa FC, its Director, Christian Osorio, emphasized that "collaborating with Nomadar and with a historic European soccer club such as Cádiz CF raises our training standards and further professionalizes our processes. It also serves as confirmation that Mexican soccer talent has real international value and projection when developed with structure and discipline."

Beyond the initial collaboration, the new agreement established the foundation for medium- and long-term collaboration around the HPT Program and the development of HPT Coaching initiatives, aimed at the training and specialization of local coaches under shared methodological criteria.

Safe Harbor Statement
This Press Release includes "forward-looking statements" within the meaning of U.S. federal securities laws. These forward-looking statements are subject to the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. This forward-looking information relates to future events or future performance of Nomadar and reflects management's expectations and projections regarding Nomadar's growth, results of operations, performance, and business prospects and opportunities, including but not limited to statements regarding the Company's HPT program and commercial arrangement with Mexiaa FC. Such forward-looking statements reflect management's current beliefs and are based on information currently available to management. In some cases, forward-looking information can be identified by terminology such as "may", "will", "should", "expect", "plan", "anticipate", "aim", "seek", "is/are likely to", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology intended to identify forward-looking statements. Forward-looking statements are based on certain assumptions and analyses made by the management of Nomadar in light of their experience and understanding of historical trends and current conditions and other factors management believes are appropriate to consider, which are subject to risks and uncertainties. Although Nomadar's management believes that the assumptions underlying these statements are reasonable, they may prove to be incorrect, and actual results may vary materially from the forward-looking information presented. Given these risks and uncertainties underlying the assumptions made, prospective purchasers of Nomadar's securities should not place undue reliance on these forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and, except as required by applicable law, Nomadar undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of unanticipated events. New factors emerge from time to time, and it is not possible for management to predict all such factors and to assess in advance the impact of each such factor on Nomadar's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statement. Potential investors should read this document with the understanding that Nomadar's actual future results may be materially different from what is currently anticipated. Further descriptions of these risks and uncertainties can be found in the Company's Registration Statement on Form S-1 (File No. 333-284716) originally filed with the U.S. Securities and Exchange Commission (the "SEC") on February 6, 2025, as amended and supplemented from time to time, and in subsequent filings with and submissions to, the SEC, as the same may be amended and supplemented from time to time, which are available at www.sec.gov. Except as otherwise required by law, the Company disclaims any intention or obligation to update or revise any forward-looking statements, which speak only as of the date they were made, whether as a result of new information, future events, or circumstances or otherwise.

Investor Contacts
investor.relations@nomadar.com

or

Richard Land, Alliance Advisors
nomaIR@allianceadvisors.com

Media Contact
Fatema Bhabrawala
Director of Media Relations, Alliance Advisors
fbhabrawala@allianceadvisors.com

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SOURCE Nomadar

FAQ

What did Nomadar (NOMA) announce about expansion into Mexico on December 29, 2025?

Nomadar announced a strategic agreement with Mexiaa FC to deploy its HPT program in Pachuca starting May 2026.

How will Nomadar's HPT program work with Mexiaa FC in May 2026?

Nomadar will run a three-week scouting and methodological implementation with coaches leading training, technical work, and evaluation matches.

How many players does Nomadar plan to send to Spain from the Mexiaa FC collaboration?

The parties intend for five selected players to travel to Spain for a 15-day immersion at Cádiz CF youth academy.

What scale of scouting events does Mexiaa FC run that Nomadar will access?

Mexiaa FC organizes national scouting events that typically bring together 700 to 1,300 players per event.

Which Mexican clubs does Mexiaa FC have partnerships with that benefit Nomadar's expansion?

Mexiaa FC maintains agreements with top Mexican clubs including Cruz Azul, Tigres, and Club América.

Does the Nomadar–Mexiaa FC agreement include coach training and long-term collaboration?

Yes; the agreement establishes a foundation for medium- and long-term HPT coaching initiatives and local coach specialization under shared methodology.