Nomadar Appoints Joaquin Martin CEO Americas and Executive Vice Chairman

Rhea-AI Summary

Nomadar (Nasdaq: NOMA) announced the appointment of Joaquin Martin as CEO Americas and Executive Vice Chairman on December 9, 2025. Martin will lead strategic development, partnerships, and operations across North, Central, and South America and support global strategy execution with Executive Chairman Rafael Contreras.

Key operational priorities include expansion of the High Performance Training (HPT) Program to digital/online participants, a pending e‑commerce launch leveraging the Magico Gonzalez brand across Latin American communities, and identification and evaluation of soccer academies for potential acquisition. Martin previously led communications and investor relations and managed Nomadar's Nasdaq listing over a three‑year period.

Positive

• Executive appointment of Joaquin Martin on Dec 9, 2025
• Martin led Nomadar's Nasdaq listing over a three‑year period
• Planned expansion of HPT program to digital/online participants
• Planned e‑commerce launch leveraging Magico Gonzalez brand

Negative

• Soccer academy acquisitions are only at evaluation stage; no deals disclosed
• No launch dates or financial targets disclosed for the e‑commerce offering

News Market Reaction

+1.21%

8 alerts

+1.21% News Effect

+27.8% Peak Tracked

-4.7% Trough Tracked

+$1M Valuation Impact

$103M Market Cap

1.1x Rel. Volume

On the day this news was published, NOMA gained 1.21%, reflecting a mild positive market reaction. Argus tracked a peak move of +27.8% during that session. Argus tracked a trough of -4.7% from its starting point during tracking. Our momentum scanner triggered 8 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $1M to the company's valuation, bringing the market cap to $103M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Quarterly revenue: $378,099 Nine-month revenue: $877,669 Quarterly net loss: $496,209 +5 more

8 metrics

Quarterly revenue $378,099 Revenue for quarter ended September 30, 2025 from HPT program and stadium events

Nine-month revenue $877,669 Revenue for nine months ended September 30, 2025, compared with no prior-year revenue

Quarterly net loss $496,209 Net loss for quarter ended September 30, 2025

YTD net loss $1,410,286 Net loss for nine months ended September 30, 2025

Cash balance $64,540 Cash as of September 30, 2025, with substantial doubt about going concern

Working capital deficit $4,171,735 Working capital deficit as of September 30, 2025

Shares for resale 6,666,667 shares Class A shares registered for resale under S-1 tied to Yorkville SEPA

SEPA size $30 million Standby equity purchase agreement potential gross proceeds at 95% of lowest VWAP

Market Reality Check

Price: $4.63 Vol: Volume 56,826 vs 20-day a...

normal vol

$4.63 Last Close

Volume Volume 56,826 vs 20-day average 57,523 — trading activity was roughly in line ahead of this announcement. normal

Technical Shares at $7.41 were trading below the $8.44 200-day MA and about 87.16% under the $57.70 52-week high, despite being above the $4.88 52-week low.

Peers on Argus

No peer stocks or sector momentum data were flagged, indicating this move appear...

No peer stocks or sector momentum data were flagged, indicating this move appeared company-specific rather than part of a broader sector rotation.

Market Pulse Summary

This announcement detailed Nomadar’s appointment of a CEO Americas and Executive Vice Chairman to dr...

Analysis

This announcement detailed Nomadar’s appointment of a CEO Americas and Executive Vice Chairman to drive growth across the Western Hemisphere, including digital expansion of its High Performance Training program and e-commerce tied to the Magico Gonzalez brand. In context, recent SEC filings showed early-stage revenue of $378,099 for the quarter, net losses, a $4,171,735 working capital deficit, and dependence on a $30 million standby equity purchase agreement, underscoring funding and execution risks investors may monitor.

Key Terms

standby equity purchase agreement, working capital deficit, going concern, convertible notes

4 terms

standby equity purchase agreement financial

"under a $30 million standby equity purchase agreement (SEPA)."

A standby equity purchase agreement is a contract in which an investor or group agrees to buy a company’s newly issued shares on demand, giving the company a ready source of cash it can tap when needed. Think of it like a line of credit made with stock instead of a loan: it provides financial backup but can increase the number of shares outstanding, diluting existing owners and affecting per‑share value, so investors watch these deals for their impact on ownership and earnings per share.

working capital deficit financial

"a $4,171,735 working capital deficit and an accumulated deficit"

A working capital deficit occurs when a company's short-term obligations—like bills, supplier payments and near-term debt—are larger than its readily available short-term resources such as cash, money expected from customers, and inventory that can be sold. Like a household whose monthly bills exceed its checking account, it signals potential difficulty paying immediate expenses, which matters to investors because it raises the chance the company will need outside financing or cut operations, affecting risk and value.

going concern financial

"discloses substantial doubt about its ability to continue as a going concern"

A going concern is a business that is expected to continue its operations and meet its obligations for the foreseeable future, rather than shutting down or selling off assets. This assumption matters to investors because it indicates stability and ongoing profitability, making the business a more reliable investment. Think of it as believing a restaurant will stay open and serve customers, rather than closing down suddenly.

convertible notes financial

"a $30 million standby equity purchase agreement and $1.0 million of Yorkville convertible notes"

Convertible notes are a type of short-term loan that a company receives from investors, which can later be turned into company shares instead of being paid back in cash. They matter to investors because they offer a way to support a company early on while giving the potential to own a stake in its success if the company grows and later raises more funding.

AI-generated analysis. Not financial advice.

MARSHALL, Texas, Dec. 9, 2025 /PRNewswire/ -- As part of its initiative to strengthen its global leadership structure to accelerate the Company's expansion across the Western Hemisphere, Nomadar Corp. (Nasdaq: NOMA) ("Nomadar" or the "Company"), a U.S.-based company operating at the intersection of sports, tourism, technology, and health, today announced the appointment of Joaquin Martin as CEO Americas and Executive Vice Chairman. Martin's appointment reinforces Nomadar's commitment to building a connected global ecosystem where sports, tourism, technology, and health converge, strengthening collaboration between regions and advancing transformative projects with worldwide impact.

Leading Nomadar's Growth Across the Americas

As CEO Americas, Martin will oversee the Company's strategic development, partnerships, and operations throughout North America, Central America, and South America. The initiatives include the upcoming expansion of Nomadar's High Performance Training ("HPT") Program to digital/online participants and the pending launch of the Company's e-Commerce offering focused on leveraging the strong brand awareness of the Magico Gonzalez brand across Latin American communities in the Americas. In addition, Martin will help identify and evaluate soccer academies in the Americas that would meet the Company's criteria for potential acquisition.   Having lived and worked in the United States for the past twenty years, he brings a unique cross-continental perspective that connects the U.S. market with Europe and Latin America. This background positions him as the ideal leader to drive Nomadar's growth across the region and to expand its ecosystem in sports, technology, tourism, and health.

In his role as Executive Vice Chairman, he will support Rafael Contreras, Executive Chairman of Nomadar, in the global execution of the Company's long-term strategy. Martin will play a key role in strengthening synergy across regions, ensuring alignment between business areas, and building stronger bridges between continents as Nomadar advances its international roadmap.

Since 2023, Martin has served as Chief Communications and Investor Relations Officer, playing a central role in shaping Nomadar's strategic narrative, building its global investor relations function, and coordinating the entire operational, regulatory, and communications process behind the Company's recent listing on Nasdaq. Over a three-year period, he has managed all of the Company's engagements with advisors, institutions, regulatory bodies, and investors, overseeing one of the most important milestones in Nomadar's history. Having contributed to the development of Nomadar from its earliest stages, his knowledge of the Company is extensive and deeply embedded.

A Global Executive Shaped by Technology, Innovation, and Entertainment

Martin brings more than two decades of international leadership experience in publicly traded companies, technology-driven organizations, and high-growth environments. Prior to joining Nomadar, he held senior roles at Skully, Carbures, and Airtificial, where he worked across advanced materials, artificial intelligence, and sports technology—experience that strengthens Nomadar's technological and innovation-driven vision.

He also brings perspective from the entertainment sector, having produced internationally awarded documentary films in Hollywood, an experience that adds strategic value to Nomadar's focus on fan engagement, digital ecosystems, and entertainment-oriented platforms.

Martin has lived and worked in Los Angeles, Boston, Atlanta, Madrid (Spain), Hamburg (Germany), and London (UK). He has also built international operations in Buenos Aires (Argentina), where he founded and managed his own company with projects connecting Latin America and Europe, and has collaborated on additional professional initiatives in Chile. This global career gives him a multicultural leadership profile and a deep understanding of cross-border expansion across the Americas and Europe.

Academic Background and Executive Training

Martin's academic background integrates leadership, strategy, and innovation. He holds a Bachelor's Degree in Philosophy, a Master of Science in Organizational Leadership from the University of Cadiz, a Master's in International Trade from the Villanueva Center -Complutense University of Madrid, a Master's in Innovation from the School of Industrial Organization (EOI), and a Master's in Leadership and Strategy from IE Business School. He also completed the Executive Program in Leadership and Strategy at the Massachusetts Institute of Technology (MIT) and is a certified executive coach by Erickson College.

In reflecting on his new role, Martin noted that he is "honored to take on this responsibility at this moment in time when Nomadar is pursuing global expansion." Martin added, "Our mission — to connect sports, technology, tourism, and health in a unified ecosystem — has extraordinary potential across the Americas. I look forward to building strong partnerships, driving the execution of our multiple growth initiatives, and helping strengthen the bridges that unite our teams and markets across continents."

Positioning Nomadar for Continental and Global Growth

"Joaquin has been fundamental to Nomadar's evolution — from helping develop the company in its earliest stages to leading the complex and transformative process of our Nasdaq listing," said Rafael Contreras, Executive Chairman of Nomadar. "His global vision, operational discipline, and deep understanding of Nomadar's mission make him uniquely suited to lead our expansion across the Americas and to support the execution of our global strategic roadmap."

About Nomadar
Nomadar Corp. is a U.S.-based company operating at the intersection of sports, tourism, technology, and health. A subsidiary of Cádiz CF, a 115-year-old professional soccer club competing in La Liga, Nomadar develops innovative projects that connect global audiences through experiences that combine health, entertainment, and digital engagement.

The Company is also advancing the Sportech City real estate development project for a multi-purpose event center in southern Europe, designed to host international sports, cultural, and corporate events. Nomadar's mission is to create sustainable, technology-driven platforms that enhance the connection between sports, community, and health.

Safe Harbor Statement
This Press Release includes "forward-looking statements" within the meaning of U.S. federal securities laws. These forward-looking statements are subject to the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. This forward-looking information relates to future events or future performance of Nomadar and reflects management's expectations and projections regarding Nomadar's growth, results of operations, performance, and business prospects and opportunities. Such forward-looking statements reflect management's current beliefs and are based on information currently available to management. In some cases, forward-looking information can be identified by terminology such as "may", "will", "should", "expect", "plan", "anticipate", "aim", "seek", "is/are likely to", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology intended to identify forward-looking statements. Forward-looking statements are based on certain assumptions and analyses made by the management of Nomadar in light of its experience and understanding of historical trends and current conditions and other factors management believes are appropriate to consider, which are subject to risks and uncertainties. Although Nomadar's management believes that the assumptions underlying these statements are reasonable, they may prove to be incorrect, and actual results may vary materially from the forward-looking information presented. Given these risks and uncertainties underlying the assumptions made, prospective purchasers of Nomadar's securities should not place undue reliance on these forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and, except as required by applicable law, Nomadar undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of unanticipated events. New factors emerge from time to time, and it is not possible for management to predict all such factors and to assess in advance the impact of each such factor on Nomadar's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statement. Potential investors should read this document with the understanding that Nomadar's actual future results may be materially different from what is currently anticipated. The Company cautions investors that actual results may differ materially from those anticipated and encourages investors to review other factors that may affect its future results in the Registration Statement and other filings with the SEC, available at www.sec.gov.

Investor Contacts
investor.relations@nomadar.com

or

Richard Land, Alliance Advisors
nomaIR@allianceadvisors.com

Media Contact
Fatema Bhabrawala
Director of Media Relations, Alliance Advisors
fbhabrawala@allianceadvisors.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/nomadar-appoints-joaquin-martin-ceo-americas-and-executive-vice-chairman-302636420.html

SOURCE Nomadar

FAQ

Who is Joaquin Martin and what new role did he take at Nomadar (NOMA) on December 9, 2025?

Joaquin Martin was appointed CEO Americas and Executive Vice Chairman of Nomadar on December 9, 2025.

What responsibilities will Joaquin Martin have as Nomadar's CEO Americas (NOMA)?

He will oversee strategic development, partnerships, and operations across North, Central, and South America and help execute the company's global strategy.

How will Nomadar (NOMA) expand its High Performance Training (HPT) program in the Americas?

Nomadar plans to expand the HPT program to digital/online participants to broaden access across the Americas.

Does Nomadar (NOMA) plan acquisitions in the Americas after the appointment?

The company will identify and evaluate soccer academies in the Americas that meet its criteria for potential acquisition; no transactions were announced.

What commercial initiatives did Nomadar (NOMA) announce tied to Latin America?

Nomadar plans an e‑commerce offering focused on the Magico Gonzalez brand across Latin American communities; timing and targets were not disclosed.

What prior Nomadar roles did Joaquin Martin hold before becoming CEO Americas (NOMA)?

Since 2023 he served as Chief Communications and Investor Relations Officer and managed the company's engagements for its Nasdaq listing over three years.