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NETSOL’s Transcend Retail platform goes live across three new US dealer partners

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NETSOL Technologies (Nasdaq: NTWK) announced that its AI-enabled Transcend Retail digital retail platform is now live across three new US dealer partners: Steve Hahn Auto Group in Washington, Atlanta Autos (part of Gravity Autos) in Georgia, and Royal Coach RV in California.

According to NETSOL, these deployments support consistent, transparent and connected buying journeys, including remote, digital-first and RV retail use cases. The company highlights that this cohort—a multi-brand dealer group, a remote-first luxury dealer and an RV dealer—illustrates Transcend Retail’s versatility and ongoing expansion in the US automotive retail market.

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AI-generated analysis. How Rhea-AI works. Not financial advice.

Positive

  • None.

Negative

  • None.

Market Context

Set against low reported short interest and recent net insider selling over the past 90 days, a stea...
Analysis

Set against low reported short interest and recent net insider selling over the past 90 days, a steady response to the new Transcend Retail deployments would fit a pattern where operational wins, such as the multi-million UK bank renewal, have not consistently shifted NETSOL’s trading profile, keeping execution and contract flow as key watch points.

Key Figures

New dealer partners: 3 dealers Brands at Steve Hahn: 3 brands
2 metrics
New dealer partners 3 dealers Transcend Retail US deployment cohort
Brands at Steve Hahn 3 brands Mercedes-Benz, Volkswagen and Trucks Plus locations

Historical Context

5 past events · Latest: Jun 30 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jun 30 Board refresh Positive -0.9% Election of four new directors at 2026 annual shareholder meeting.
May 14 Earnings report Positive -6.5% Record Q3 FY 2026 revenue with 13% year-over-year growth reported.
May 12 Conference presentation Neutral -0.2% Announcement of presentation at LD Micro Invitational XVI in Los Angeles.
May 06 Earnings call notice Neutral +10.3% Scheduling of fiscal Q3 2026 conference call and webcast details.
Apr 09 Contract renewal Positive -4.3% Multi-million-dollar renewal with tier-one multinational UK bank announced.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent history shows several positive operational headlines followed by negative price reactions, suggesting a tendency for the stock to diverge from seemingly favorable news.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Steve Hahn Auto Group, Atlanta Autos (part of Gravity Autos) and Royal Coach RV join a growing network of forward-thinking dealerships powered by Transcend Retail

ENCINO, Calif., July 16, 2026 (GLOBE NEWSWIRE) -- NETSOL Technologies, Inc. (Nasdaq: NTWK), a provider of AI-enabled solutions and services powering OEMs, dealerships and financial institutions to sell, finance and lease assets, today announced the go-live of its Transcend Retail platform across three new US dealer partners: Steve Hahn Auto Group, Atlanta Autos and Royal Coach RV. The deployments mark a continued expansion of Transcend Retail's footprint across the US automotive retail market.

Steve Hahn Auto Group

Steve Hahn Auto Group is a multi-brand dealer group headquartered in Yakima, Washington, operating across its Mercedes-Benz, Volkswagen and Trucks Plus locations. With Transcend Retail now live across the group, Steve Hahn Auto Group is equipped to deliver a consistent, transparent and connected retail experience across all three of its brands, guiding customers through every stage of the buying journey, from initial engagement and vehicle discovery through to credit application and deal completion.

“Our customers come to us having already done their research,” said Tony White, Digital Director at Steve Hahn Auto Group. “They know what they want and they expect a buying experience that matches that level of preparation: transparent, efficient and on their terms. Transcend Retail gives us the ability to meet that expectation head on. We can now bring prospects into our customer journey from the very first interaction, capture the information we need progressively and guide them through to the credit application and beyond – all within a single, seamless process. It is a meaningful step forward for our group and for the customers we serve.”

Atlanta Autos

Atlanta Autos (part of Gravity Autos) is an Atlanta, Georgia-based dealership selling luxury and exotic vehicles that has built its business around a digital-first operating model. With the majority of the group's business conducted remotely, Atlanta Autos required a platform capable of bringing every stage of the retail and deal progression process together in one place, enabling dealers and customers to communicate, negotiate and exchange information effectively without being in the same room.

“At Atlanta Autos, we have built a nationally recognized brand by understanding how today’s buyer wants to shop,” said Patrick O’Brien, Digital Operations Director at Atlanta Autos. “Whether the customer is local, out of state, a first-time luxury buyer, an executive, an athlete, a recording artist or someone simply looking for the right vehicle, the expectation is the same: they want clarity, speed, flexibility and confidence throughout the process. Modern buyers do not want friction or uncertainty. They want to know where they are, what comes next and how to move forward without unnecessary delays. Our partnership with NETSOL and deployment of Transcend Retail supports that standard by helping us create a more connected, predictable and low-friction buying experience from first interest to final delivery.”

Royal Coach RV

Royal Coach RV is a recreational vehicle dealer based in Bakersfield, California. Recognizing a meaningful shift in both the demographic profile and shopping behavior of their customers, Royal Coach RV made the deliberate decision to invest in a digital retail platform, positioning itself as one of the few RV dealers in the market to offer a fully digital retail experience powered by Transcend Retail.

“We started to notice a change in who was walking through our doors, and more importantly, in how they had been shopping before they ever got here,” said Justin Unruh, Owner of Royal Coach RV. “A younger, more digitally native buyer who had already done significant research online and who arrived expecting an experience that matched that. We recognized that if we wanted to serve that customer well, we had to evolve how we retail. Transcend Retail gives us the ability to deliver a shopping experience that is transparent, modern and aligned with how our customers actually want to buy. It is a decision we are confident in and one that we believe sets us apart in our market.”

“We are proud to welcome Steve Hahn Auto Group, Atlanta Autos and Royal Coach RV to the Transcend Retail family,” said Najeeb Ghauri, Founder and Chief Executive Officer at NETSOL Technologies Inc. “Each of these deployments reflects something we are seeing consistently across the US automotive retail market: dealers of every size, in every segment and across every vehicle category are recognizing that a connected, transparent and digital-first retail experience is no longer a differentiator, it is a baseline expectation. Transcend Retail was built precisely for this moment. The breadth of this cohort alone, a multi-brand dealer group, a remote-first operation and a forward-thinking RV dealer, speaks to the platform's versatility and the scale of the opportunity ahead of us. We are just getting started.”

About NETSOL Technologies 
NETSOL Technologies delivers state-of-the-art solutions for the asset finance and leasing industry, serving automotive and equipment OEMs, auto captives and financial institutions across over 30 countries. Since its inception in 1996, NETSOL has been at the cutting edge of technology, pioneering innovations with its asset finance solutions, and today leverages advanced AI and cloud services to meet the complex needs of the global market. Renowned for its deep industry expertise, customer-centric approach and commitment to excellence, NETSOL fosters strong partnerships with its clients, ensuring their success in an ever-evolving landscape. With a rich history of innovation, ethical business practices and a focus on sustainability, NETSOL is dedicated to empowering businesses worldwide, securing its position as the trusted partner for leading firms around the globe.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding the company’s products and services, expectations for future operations, and other statements that are not historical facts. These forward-looking statements may be identified by terminology such as “expects,” “anticipates,” “believes,” “intends,” “plans,” “projects,” “targets,” and similar expressions. These statements are not guarantees of future performance and are subject to a number of risks, uncertainties, and assumptions that are difficult to predict. Factors that could cause actual results to differ materially include, but are not limited to, the timing of customer go-lives and contract renewals, the rate of adoption of AI-enabled product capabilities, foreign currency volatility, and other factors discussed in NETSOL’s most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q filed with the U.S. Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. NETSOL undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

Investor Relations Contact:
Investor Relations
(818) 222-9195
investors@netsoltech.com


FAQ

What did NETSOL Technologies (NASDAQ: NTWK) announce about Transcend Retail on July 16, 2026?

NETSOL Technologies announced that its Transcend Retail digital automotive retail platform went live at three new US dealer partners. According to NETSOL, Steve Hahn Auto Group, Atlanta Autos and Royal Coach RV now use Transcend Retail to deliver connected, transparent and digitally enabled buying experiences.

Which US dealerships are using NETSOL’s Transcend Retail platform as of July 2026?

As of July 2026, Transcend Retail is live at Steve Hahn Auto Group, Atlanta Autos and Royal Coach RV. According to NETSOL, these partners span multi-brand, remote-first luxury and RV retail segments, demonstrating the platform’s applicability across different dealership types and customer journeys.

How does Transcend Retail support Steve Hahn Auto Group’s buying journey, according to NETSOL (NTWK)?

Transcend Retail supports Steve Hahn Auto Group by connecting every stage of the buying journey in a single process. According to NETSOL, it helps the dealer guide customers from initial engagement and vehicle discovery through credit application and deal completion with greater transparency and consistency.

Why did Atlanta Autos adopt NETSOL’s Transcend Retail platform for its digital-first luxury business?

Atlanta Autos adopted Transcend Retail to unify remote communication, negotiation and deal progression in one platform. According to NETSOL, this helps the dealer provide clearer, faster and lower-friction experiences for luxury and exotic vehicle buyers, many of whom complete transactions without visiting the dealership.

Why did Royal Coach RV choose Transcend Retail, according to NETSOL Technologies (NTWK)?

Royal Coach RV chose Transcend Retail after noticing younger, more digitally native customers who research extensively online. According to NETSOL, the platform enables the dealer to offer a fully digital, transparent and modern RV shopping experience aligned with how these customers prefer to buy.