Graco® Debuts Its First-Ever 360° Rotating Design: The EasyTurn™ 360° 2-in-1 Convertible Car Seat

Rhea-AI Summary

Graco, a Newell Brands (NWL) company, has launched the EasyTurn™ 360° 2-in-1 Convertible Car Seat, marking its first entry into the 360-degree rotating car seat market. The product features a revolutionary design that allows full rotation for easy access in both rear-facing and forward-facing modes, accommodating children from 4 to 65 lbs.

Priced at $299.99, the car seat incorporates advanced safety features including ProtectPlus Engineered™ standards, SnugLock® Technology for quick installation, and a No-Rethread Simply Safe Adjust™ Harness System. The product is available in two colors (Cyran and Solae) and can be pre-ordered on Amazon, with wider availability through GracoBaby.com, Babylist, Walmart, and Target in February.

Positive

• Launch of innovative new product in premium car seat segment ($299.99 price point)
• Expansion into 360-degree rotating car seat market, showing product innovation
• Wide distribution through major retail partners (Amazon, Walmart, Target)

Negative

• None.

News Market Reaction – NWL

-3.71%

1 alert

-3.71% News Effect

On the day this news was published, NWL declined 3.71%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

This Graco revolutionary car seat rotates a full 360 degrees to allow for effortless access when getting baby in and out of the car

ATLANTA, Feb. 3, 2025 /PRNewswire/ -- Graco^®, America's most trusted baby gear brand*, announces the launch of the EasyTurn™ 360° 2-in-1 Convertible Car Seat, the brand's first-ever car seat featuring a 360° rotating design. Offering parents seamless, easy access to their child in both rear-facing and forward-facing modes, this groundbreaking car seat grows with your child from infancy to toddlerhood (4 to 65 lbs.). Its slim, space-saving design optimizes back seat capacity without compromising comfort and protection.

With over 65 years of experience in crafting dependable and innovative baby gear, Graco has combined advanced safety technology and ultimate comfort with the EasyTurn 360°. Backed by Graco's ProtectPlus Engineered™ safety standards, this car seat has undergone rigorous crash testing—including frontal, side, rear, and rollover tests— providing the safest place outside your arms.

"At Graco, we understand that parents value innovative products that not only keep their children safe but also simplify daily routines," said Kerry Strzelecki, Vice President of Brand Management at Graco. "The EasyTurn 360° is a game-changer, combining a user-friendly rotating seat with trusted safety technology to provide a car seat that truly grows with your child."

Additional Key Features Designed for Safety and Convenience:

• SnugLock® Technology: Quick and secure installation in under a minute.
• No-Rethread Simply Safe Adjust™ Harness System: Ten effortless height adjustments for a perfect fit at every stage.
• InRight™ LATCH System: One-second, click-secure connection for added confidence.
• Comfort & Convenience Features: Includes an easy-to-read level indicator, four-position recline, plush removable inserts for infants, and two easy-to-clean cup holders.

The EasyTurn 360° 2-in-1 Convertible Car Seat (MSRP $299.99) is available in two colors – Cyran (black) and Solae (light gray) – for pre-order on Amazon, with widespread availability now on GracoBaby.com, Babylist, and Walmart and Target in February.

For more information about Graco and the new EasyTurn 360° 2-in-1 Convertible Car Seat, please visit www.gracobaby.com and follow along on social at: @graco on Instagram and Facebook, and @gracochildrensproducts on TikTok.

About Graco

Graco is one of the most recognized children's products brands that provides innovative and reliable solutions to help parents make smart choices while taking care of their little ones. For more than 65 years, Graco has built high quality products that parents can trust, including car seats, strollers, travel systems, swings, highchairs, playards and nursery care essentials. Graco is part of Newell Brands Inc., a leading global consumer products company, with its products available globally through a variety of retail partners.

About Newell Brands

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments. 

This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.

*Based on 2024 Baby Gear Brand Health Tracker Data

View original content to download multimedia:https://www.prnewswire.com/news-releases/graco-debuts-its-first-ever-360-rotating-design-the-easyturn-360-2-in-1-convertible-car-seat-302365486.html

SOURCE Newell Brands

FAQ

What is the price of Graco's new EasyTurn 360° car seat (NWL)?

The Graco EasyTurn 360° 2-in-1 Convertible Car Seat is priced at $299.99 MSRP.

Where can I buy the new Graco EasyTurn 360° car seat (NWL)?

The car seat is available for pre-order on Amazon and will be available at GracoBaby.com, Babylist, Walmart, and Target in February.

What is the weight range for Graco's new EasyTurn 360° car seat (NWL)?

The EasyTurn 360° car seat accommodates children from 4 to 65 pounds, spanning from infancy to toddlerhood.

What colors are available for the Graco EasyTurn 360° car seat (NWL)?

The car seat is available in two colors: Cyran (black) and Solae (light gray).

What safety features does the new Graco EasyTurn 360° car seat (NWL) include?

The car seat features ProtectPlus Engineered™ safety standards, SnugLock® Technology, and has undergone frontal, side, rear, and rollover crash testing.