Rubbermaid Introduces DuraLite™ Bakeware to Upgrade Every Step of the Kitchen Journey
Rubbermaid Incorporated has launched an innovative line of bakeware named DuraLite™ Bakeware, marking its entry into the baking category.
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Rhea-AI Summary
Rubbermaid Incorporated has launched an innovative line of bakeware named DuraLite™ Bakeware, marking its entry into the baking category. This premium line combines the durability of glass and ceramic with features such as high heat tolerance (up to 550°F), lightweight design, and resistance to breakage. The bakeware is versatile, suitable for baking, serving, and storing. Available at retailers like Amazon, Target, and Walmart, prices start at $19.99. This product aims to enhance convenience for home cooks and improve storage efficiency.
Positive
- Launch of innovative DuraLite Bakeware to diversify product offerings.
- High heat tolerance (up to 550°F) sets it apart from competitors.
- Lightweight and durable design enhances user convenience.
- Versatile for baking, serving, and food storage.
- Available through major retailers, increasing market reach.
Negative
- None.
Details
News Market Reaction – NWL
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New premium line offers lightweight, durable bakeware that takes you from oven to table
ATLANTA, March 21, 2022 /PRNewswire/ -- Today, Rubbermaid Incorporated – a trusted name in food storage and organization for more than 100 years – announced its initial foray into the baking category with the launch of Rubbermaid® DuraLite™ Bakeware: a high-end line of baking dishes that combines the best of glass and ceramic bakeware into one.
Rubbermaid DuraLite Bakeware is an all-in-one solution to support every step of the kitchen journey. From baking to serving dinner party favorites and storing, freezing and reheating leftovers, this modern, elegantly-designed bakeware is the kitchen upgrade any home cook or baker will enjoy using – and will want to display on their tables.
"As a leader in food storage and organization, we know our customers value long-lasting, versatile kitchenware that makes life easier. We share that passion and saw an opportunity to bring those qualities to the baking category for the first time," said Kris Malkoski, CEO, Food Business Unit at Newell Brands. "Rubbermaid DuraLite Bakeware offers an innovative and modern solution that does it all - and is always table ready."
A revolutionary product designed for durability
Made from a revolutionary type of glass, Rubbermaid DuraLite Bakeware is designed for high heat tolerance and durability, with broiler- and oven-safe features of up to 550⁰F - 100⁰F higher than any glass or ceramic bakeware available today. Further, the dishes are extra lightweight compared to ceramic, break and chip resistant and microwave, freezer and dishwasher safe for added convenience.
In keeping with the brand's history of organization, the dishes feature a nestable and stackable design to optimize cabinet and refrigerator space. They are available in a variety of shapes and sizes for easy organization — ranging from single 9x13 and 10x10 dishes, to ramekins and an assortment of mixed sets. Sets are also available with square or rectangle dishes and are offered with and without lids.
Rubbermaid DuraLite Bakeware can be purchased at online retailers including Amazon®, Target®, Walmart®, Bed Bath & Beyond® and Kohl's®, starting at
For more information and kitchen inspiration, visit www.rubbermaid.com/bakeware.html and follow Rubbermaid on Facebook, Instagram and TikTok.
About Rubbermaid
Rubbermaid Incorporated is a leader in developing innovative, high-quality solutions that help consumers keep their homes in order. Widely recognized and trusted, Rubbermaid designs and markets a full range of organization, storage and cleaning products to keep the home – including closets, garages, kitchens and outdoor spaces – neat and functional, freeing consumers to enjoy life. Rubbermaid (www.rubbermaid.com) is part of Newell Brands' global portfolio of brands.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer's, Yankee Candle, Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman, Campingaz, Oster, Sunbeam and Mr. Coffee. Newell Brands' beloved, planet friendly brands enhance and brighten consumers lives at home and outside by creating moments of joy, building confidence and providing peace of mind.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
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SOURCE Newell Brands
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