Luxury for Less: Realtor.com® Report Reveals the Top Metros for More Accessible High-End Living

Rhea-AI Summary

Realtor.com (NWS) February Luxury Housing Report finds the national 90th‑percentile luxury threshold at $1,205,081, up 1.0% month‑over‑month and down 3.1% year‑over‑year. San Antonio has the lowest entry point at $750,510; Heber, Utah is steepest at $7,250,000 (over six times the national benchmark). The report highlights Sun Belt affordability, faster luxury velocity in Houston (54 days), and ongoing price recalibration in coastal hubs.

Positive

• National luxury threshold at $1,205,081, up 1.0% month‑over‑month
• San Antonio entry‑level luxury at $750,510, far below national median
• Houston luxury homes sell quickly: median 54 days on market

Negative

• Bridgeport‑Stamford luxury threshold down 11.5% YoY
• Oxnard luxury threshold down 16.7% YoY
• Heber, Utah entry point at $7,250,000 — >6x the national benchmark

News Market Reaction – NWS

-1.77%

1 alert

-1.77% News Effect

On the day this news was published, NWS declined 1.77%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

National luxury threshold: $1,205,081 MoM change, threshold: 1.0% YoY change, threshold: -3.1% +5 more

8 metrics

National luxury threshold $1,205,081 February 2026, 90th percentile entry-level luxury

MoM change, threshold 1.0% February 2026 vs prior month, national entry-level luxury

YoY change, threshold -3.1% February 2026 vs February 2025, national entry-level luxury

Ultra luxury threshold $5,767,743 99th percentile, national ultraluxury listings

Million-dollar listing share 12.6% Share of U.S. listings at or above $1,000,000

San Antonio luxury entry $750,510 10% most expensive listings in San Antonio-New Braunfels metro

Heber luxury entry $7,250,000 10% most expensive listings in Heber, Utah micro area

New York luxury entry $3,107,220 10% most expensive listings in New York-Newark-Jersey City metro

Market Reality Check

Price: $26.76 Vol: Volume 1,172,736 is below...

normal vol

$26.76 Last Close

Volume Volume 1,172,736 is below the 20-day average of 1,418,642, suggesting limited trading response ahead of this report. normal

Technical Shares at $27.71 trade below the $31.15 200-day MA and sit 22.12% under the 52-week high.

Peers on Argus

Peers show mixed moves: NWSA +0.78%, TKO +2.47%, ROKU +2.42%, FOXA +0.39%, while...

Peers show mixed moves: NWSA +0.78%, TKO +2.47%, ROKU +2.42%, FOXA +0.39%, while WMG -0.47%. With no peers in the momentum scanner and modest NWS performance (+0.04%), trading appears stock-specific rather than a coordinated sector rotation.

Historical Context

5 past events · Latest: Mar 05 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 05	Housing inventory report	Neutral	+0.9%	Realtor.com data showing plateauing inventory growth and softer prices.
Mar 03	Housing supply gap study	Neutral	-0.7%	Report on 4.03M-home supply gap and regional construction shortfalls.
Feb 26	Migration demand report	Neutral	+2.6%	Realtor.com analysis of out-of-town shoppers driving listing views.
Feb 24	Conference participation	Neutral	+0.8%	Announcement of CEO appearance at Morgan Stanley TMT conference.
Feb 23	Rate impact report	Neutral	-2.7%	Realtor.com report on higher rates reshaping affordability and listings.

Pattern Detected

Recent Realtor.com housing reports and corporate updates have been followed by relatively modest one-day moves, with both positive and negative reactions, suggesting news generates interest but not outsized volatility.

Recent Company History

Over the past few weeks, NWS has frequently released Realtor.com housing research and corporate updates. Items on Feb 23, Feb 26, Mar 3, and Mar 5 covered affordability shifts, out-of-town demand, the housing supply gap, and inventory plateauing. A conference appearance announcement on Feb 24 also featured. Price reactions ranged from about -2.7% to +2.6%, indicating that while these data-driven releases move the stock, responses have remained contained.

Market Pulse Summary

This announcement highlights Realtor.com’s detailed view of the luxury housing segment, from a natio...

Analysis

This announcement highlights Realtor.com’s detailed view of the luxury housing segment, from a national threshold of $1,205,081 to sharp differences between Sun Belt and high-bar resort or coastal markets. For NWS, it extends a steady stream of proprietary housing research that underpins its data and media positioning. In parallel, investors may track ongoing execution of the US$1 billion 2025 repurchase program and how the stock behaves below its $31.15 200-day moving average.

Key Terms

percentile, micropolitan, median, co-ops, +4 more

8 terms

percentile technical

"Luxury segmentation is based on market-specific price percentiles, with the 90th percentile"

A percentile shows where a number sits within a group by indicating the percentage of items that are equal to or below it — for example, being in the 80th percentile means you scored higher than 80% of the group. For investors, percentiles turn raw figures like returns, growth rates, or valuation ratios into a simple rank so you can quickly see whether a company, fund or metric is above or below peers, helping with comparisons and risk-aware decisions.

micropolitan technical

"Rank | Area | Metro/Micro | 10% Most Expensive Listings Start at:"

A micropolitan area is a small, self-contained urban region centered on a town with a modest population—larger than a rural village but smaller than a big city—often serving as a local hub for commerce, healthcare and services. Investors watch these areas because their steady consumer base, local employment trends and property demand can influence revenue and growth for regional companies much like watching a neighborhood can predict how a nearby business will perform.

median technical

"In Orlando, the luxury threshold of $894K is just 2.2 times the local median,"

The median is the middle value in a ranked list of numbers so that half the values are higher and half are lower; if there’s an even number of items, it’s the average of the two middle values. For investors it provides a more reliable sense of a “typical” outcome than an average because a single very large or very small number won’t skew it, making it useful for judging typical prices, returns, or costs.

co-ops technical

"including single-family residences, condos, townhomes, row homes, and co-ops."

Co-ops are businesses or organizations owned and controlled by their members—customers, workers, or local residents—who share decision-making and any surplus instead of outside shareholders. Think of a co-op like a neighborhood club where members vote on rules and profits are returned to members or reinvested. For investors, co-ops matter because their ownership structure limits traditional stock ownership, affects how profits are distributed, and can change the company’s growth, transparency and regulatory treatment compared with regular corporations.

listing prices financial

"All calculations are based on listing prices, not final sales prices."

The price at which a security is placed on an exchange for trading—most commonly the initial offering price when shares first begin public trading, and more generally the current quoted price shown on the exchange. It matters to investors because it establishes the market value baseline, influences potential gains or losses, and helps buyers and sellers decide whether to trade; think of it like the sticker price on an item that signals what others are asking or willing to pay.

inventory financial

"reflecting active inventory of existing homes, including single-family residences,"

Inventory is the items a business keeps to sell or use in making products, including raw materials, partly finished goods and finished products ready for customers. For investors it shows how much cash is tied up and how well a company meets demand — like a household pantry where too much food wastes money and too little causes missed meals; shifts in inventory can reveal changes in sales, production efficiency or potential cash strain.

metropolitan technical

"Metropolitan and micropolitan areas are defined using the Office of Management and Budget's"

Metropolitan describes a large city and its surrounding built-up area where people live, work and use services on a daily basis. For investors, metropolitan areas act like economic engines—concentrating consumers, workers, offices and infrastructure—so trends there (population growth, housing demand, commuting patterns) often predict revenue, property values and labor costs for businesses tied to local markets, much as a busy hub determines traffic flow for an entire transportation network.

household estimates technical

"with Claritas 2025 household estimates used for relative comparisons."

Estimates of how many households are likely to buy, use, or be affected by a product, service or trend, or of typical household behavior such as spending or ownership levels. Investors treat these numbers like a headcount of potential customers — they help gauge the size of the market, set realistic revenue forecasts and assess growth potential; higher household estimates usually imply a larger addressable market and greater upside.

AI-generated analysis. Not financial advice.

San Antonio leads the nation in accessible luxury, while Heber, Utah remains the steepest entry point at more than 6x the national threshold

AUSTIN, Texas, March 10, 2026 /PRNewswire/ -- The U.S. luxury housing market is showing signs of a seasonal floor, even as prices continue to soften on a year-over-year basis. The national luxury threshold rose to $1,205,081 in February, according to the Realtor.com^® February Luxury Housing Report. While national entry-level luxury prices rose 1.0% month-over-month and slipped 3.1% from a year ago, the report highlights a significant opportunity for luxury for less, identifying several major markets where the financial threshold to enter the top tier is substantially lower than the national average.

In a cluster of supply-rich markets across the South and Midwest, the barrier to entry for luxury is notably lower. San Antonio-New Braunfels, Texas, leads the nation with a luxury entry point of just $750,510. Conversely, in elite resort and coastal enclaves like Heber, Utah, and Bridgeport-Stamford, Conn., the bar for luxury can be five to six times higher than the national luxury median.

"We are seeing a continued recalibration in the luxury sector as we move into the spring season," said Danielle Hale, chief economist at Realtor.com^®. "While the national threshold remains below year-ago levels, the monthly uptick across all luxury tiers from entry-level to ultra luxury suggests that pricing is beginning to find a firmer footing. However, what luxury means remains highly localized; in some metros, a buyer can reach the top tier for under $800,000, while in others, $3 million is barely the baseline."

National Luxury Overview

Pricing	January 2026	Monthly Change	YoY Change
Luxury Threshold 90th Percentile	$1,205,081	1.0 %	-3.1 %
High-End Luxury Threshold 95th Percentile	$1,987,555	3.9 %	-0.9 %
Ultra Luxury Threshold 99th Percentile	$5,767,743	2.4 %	-3.7 %
Million-Dollar Listing Share	12.6 %	0.6pp	-0.3pp

The Sun Belt: Lower Barriers to High-End Living
The report identifies Texas and the Sun Belt as the strongholds for more accessible luxury. Seven of the ten markets with the lowest luxury entry points are located in the South or Midwest. In these areas, expansive development and healthy inventory levels keep high-end pricing tethered to the broader market.

San Antonio ($750K), Houston ($794K), and Dallas-Fort Worth ($952K) all feature luxury thresholds under the $1 million mark. Houston stands out for its market velocity, with luxury homes moving in just 54 days, signaling an active and deep buyer pool. In Orlando, the luxury threshold of $894K is just 2.2 times the local median, which is the tightest ratio in the country.

"Sun Belt metros allow new-construction luxury to proliferate because land is more available," said Anthony Smith, senior economist at Realtor.com^®. "In these markets, the luxury tier hasn't detached from the median home price. A buyer in San Antonio or Charlotte can achieve a luxury lifestyle for a fraction of what they would pay in coastal hubs, often getting significantly more square footage in the process."

Markets With the Lowest Luxury Entry Points (Top 10)

Rank	Area	Metro/Micro	10% Most Expensive Listings Start at:	10% Most Expensive YoY	10% Most Expensive Days on Market	AverageAnnual Million-Dollar  Listings Count	Multiple to Median Listing Price
0	USA	Country	$1,205,081	-3.1 %	83	13,4530	3
1	San Antonio-New Braunfels, Texas	Metro	$750,510	-4.1 %	110	771	2.3
2	Houston-Pasadena- The Woodlands, Texas	Metro	$794,170	2.4 %	54	2,100	2.3
3	Orlando-Kissimmee- Sanford, Fla.	Metro	$893,671	2.8 %	94	1,068	2.2
4	Charlotte-Concord- Gastonia, N.C.-S.C.	Metro	$898,840	2.2 %	95	846	2.2
5	Philadelphia- Camden- Wilmington, Pa.- N.J.-Del.-Md.	Metro	$899,465	-0.1 %	71	939	2.5
6	Chicago-Naperville- Elgin, Ill.-Ind.	Metro	$909,884	-4.8 %	44	1,337	2.6
7	Jacksonville, Fla.	Metro	$923,845	-2.3 %	84	810	2.4
8	Atlanta-Sandy Springs-Roswell, Ga.	Metro	$925,852	3.4 %	55	2,299	2.3
9	Dallas-Fort Worth- Arlington, Texas	Metro	$951,679	2.4 %	62	2,701	2.3
10	Minneapolis-St. Paul-Bloomington, Minn.-Wis.	Metro	$1,050,386	2.7 %	82	790	2.5

High-Bar Markets: Mountains, Coasts, and Constraints
At the other end of the spectrum, Heber, Utah, retains its title as the nation's steepest luxury entry point at $7,250,000. Driven by proximity to Park City and premier ski resorts, Heber's luxury floor is more than six times the national benchmark.

Coastal constraints continue to define pricing in California and the Northeast. Bridgeport-Stamford-Danbury, Conn., features a luxury multiple of 5.5x the local median, which is the widest divide in the nation. This reflects a deeply bifurcated market where Greenwich estates exist in a different economic reality than inland communities. Meanwhile, California claims four of the top ten most expensive spots (Los Angeles, San Jose, Santa Rosa, and Oxnard), even as these markets continue a year-over-year price recalibration.

Markets With the Highest Luxury Entry Points (Top 10)

Rank	Area	Metro/Micro	10% Most Expensive Listings Start at:	10% Most Expensive YoY	10% Most Expensive Days on Market	Average Annual Million- Dollar Listings Count	Multiple to Median Listing Price
0	USA	Country	$1,205,081	-3.1 %	83	13,4530	3
1	Heber, Utah	Micro	$7,250,000	1.4 %	85	880	4.4
2	Key West-Key Largo, Fla.	Micro	$5,004,500	2.3 %	95	830	3.8
3	Bridgeport-Stamford- Danbury, Conn.	Metro	$4,259,000	-11.5 %	77	539	5.5
4	Kahului-Wailuku, Hawaii	Metro	$4,232,400	-6 %	91	714	3.9
5	Los Angeles-Long Beach-Anaheim, Calif.	Metro	$4,214,620	-10. %	59	9,336	4
6	Naples-Marco Island, Fla.	Metro	$3,717,175	-1.5 %	88	2,402	5.1
7	San Jose- Sunnyvale-Santa Clara, Calif.	Metro	$3,496,250	-5.4 %	26	1,048	2.6
8	Santa Rosa- Petaluma, Calif.	Metro	$3,272,500	-7.8 %	118	509	3.3
9	New York-Newark- Jersey City, N.Y.- N.J.	Metro	$3,107,220	-6.4 %	115	11,572	4.1
10	Oxnard-Thousand Oaks-Ventura, Calif.	Metro	$3,000,000	-16.7 %	60	666	3.2

New York and California: Signs of Stabilization
While the most expensive markets mostly saw year-over-year declines, data suggests the rate of descent is slowing. In the New York-Newark-Jersey City metro, the luxury entry point ($3.1M) has increased in five of the last six months, hinting that prices may be finding a floor despite a longer 115-day median selling time. In Silicon Valley, San Jose remains the outlier for speed; despite a $3.5M entry point, luxury homes sell in a median of just 26 days.

Methodology
All data in this report is sourced from Realtor.com^® listing trends as of February 2026, reflecting active inventory of existing homes, including single-family residences, condos, townhomes, row homes, and co-ops. Listings reflect only those posted on MLS platforms that provide listing feeds to Realtor.com. New-construction listings are excluded unless actively listed on participating MLSs.

Luxury segmentation is based on market-specific price percentiles, with the 90th percentile representing entry-level luxury, the 95th percentile marking high-end luxury, and the 99th percentile indicating ultraluxury. All calculations are based on listing prices, not final sales prices.

Metropolitan and micropolitan areas are defined using the Office of Management and Budget's OMB-2023 delineations, with Claritas 2025 household estimates used for relative comparisons. Where appropriate, we limited analysis to metros or micros with a minimum threshold of active million-dollar listings on average over the past year to ensure meaningful comparisons.

Historical listing trend data extends to July 2016, but year-over-year comparisons in this report use February 2025 as the baseline.

Luxury by the Numbers

90th percentile = Entry-level luxury (top 10% of prices)

95th percentile = High-end luxury

99th percentile = Ultraluxury (often rare or custom properties)

About Realtor.com^®
Realtor.com^® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com^® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com^® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

Media contact: Emily Do, press@realtor.com

View original content:https://www.prnewswire.com/news-releases/luxury-for-less-realtorcom-report-reveals-the-top-metros-for-more-accessible-high-end-living-302708428.html

SOURCE Realtor.com

FAQ

What is the national luxury threshold reported by Realtor.com (NWS) in February 2026?

The national 90th‑percentile luxury threshold is $1,205,081. According to Realtor.com, that figure rose 1.0% month‑over‑month and fell 3.1% year‑over‑year, reflecting a seasonal uptick amid broader annual softening.

Which metros offer the most accessible luxury homes according to Realtor.com (NWS)?

Sun Belt and Midwest metros like San Antonio ($750,510) show the lowest luxury entry points. According to Realtor.com, seven of the ten cheapest metros are in the South or Midwest due to higher inventory and new construction.

How extreme is the luxury entry point gap in Heber, Utah compared with the national level?

Heber's luxury entry point is $7,250,000, more than six times the national threshold. According to Realtor.com, proximity to Park City and ski resorts drives the elevated luxury baseline in that micro.

What does the report say about luxury market velocity in Houston (NWS)?

Luxury homes in Houston move fast, with a median of 54 days on market. According to Realtor.com, this pace indicates an active buyer pool and deeper market liquidity for high‑end listings in that metro.

Are coastal luxury markets showing stabilization in Realtor.com's February 2026 report (NWS)?

Data suggest coastal hubs like New York and California may be finding a floor, with some months of upticks. According to Realtor.com, New York's luxury entry point rose in five of the last six months despite longer selling times.