75% of Recent and Prospective Homebuyers Are Concerned About Homeowners Insurance Becoming Unaffordable, New Realtor.com® Survey
Rhea-AI Summary
Realtor.com (NASDAQ:NWSA) released a concerning survey about homeowners insurance affordability, revealing that 75% of recent and prospective homebuyers worry about insurance becoming unaffordable. The study found that 88% of respondents expect to pay more for insurance in the future, while 42% have already experienced cost increases.
The survey highlighted that 58% of buyers would consider foregoing insurance if costs become too high, rising to 76% among Gen Z buyers. Insurance challenges have forced 33.7% of home searchers to completely change their geographic search area, while 30% have expanded their initial target geography. Notably, 26% of U.S. homes, valued at $12.7 trillion, face severe climate risks, contributing to higher insurance premiums.
Positive
- None.
Negative
- Survey reveals 75% of homebuyers concerned about insurance affordability
- 58% of buyers would consider foregoing insurance due to high costs
- 42.1% confirmed increased insurance costs over past 2 years
- Only 30% of buyers research natural disaster risk data for prospective homes
- 26% of U.S. homes ($12.7T in value) face severe climate risks
Half face or expect to face trouble obtaining and renewing insurance, with some saying that they could forgo homeowners insurance altogether
According to the survey, 58 percent of recent and prospective homebuyers said that they would or are likely to forgo homeowners insurance if the costs became too high–a decision some have already made. This increases to 76 percent among Gen Z buyers, even though many of these young buyers are using a mortgage and therefore likely required to have homeowners insurance. 65 percent of those surveyed are worried about obtaining and maintaining their homeowners insurance.
"Homeowners insurance offers financial protection for consumers that may help cover damage to homes and personal property from an extreme weather event or fire, while also providing personal property and liability coverage," said Realtor.com® Chief Economist, Danielle Hale. "But these benefits come with an upfront cost that has risen as weather events have become more frequent and impactful and rebuilding costs climb. Homeowners are looking for strategies to lower costs including adjusting their home searches and potentially short-charging or forgoing coverage altogether."
According to the survey's findings, insurance challenges have forced one third (
Additionally, just 30 percent have looked into the natural disaster risk data for their home or prospective homes, though 44 percent plan to do so in the future.
Gen Z home searchers are more likely to have taken some type of action in their search to potentially mitigate against homeowners insurance challenges compared to other generations, especially Baby Boomers who said that only 6 percent had completely changed their homebuying strategy and only 15 percent had expanded their initial search.
Definitely applies | Probably applies | Does not apply | |
Homeowners insurance has risen in cost over the past 2 years | 42.1 % | 31.3 % | 26.6 % |
Expect to pay more for homeowners insurance in the future | 45.2 % | 43.3 % | 11.5 % |
Faced recent challenges obtaining homeowners insurance | 20.7 % | 27.9 % | 51.4 % |
Faced recent challenges renewing homeowners insurance | 20.1 % | 27.5 % | 52.4 % |
If the cost of homeowner insurance continues to rise, it could | 31.2 % | 44.1 % | 24.7 % |
Would consider foregoing homeowners insurance if the costs | 23.6 % | 35.1 % | 41.3 % |
Worried about obtaining or maintaining homeowners insurance | 27.2 % | 38.0 % | 34.8 % |
Gen Z | Gen Y | Gen X | Baby Boom | |
Completely changed strategy based on insurance challenges | 30.5 % | 25.9 % | 19.9 % | 5.9 % |
Expanded initial target geography | 32.5 % | 32.2 % | 32.8 % | 15.8 % |
Eliminated some desired locations | 35.8 % | 36.0 % | 33.2 % | 25.7 % |
No impact yet, but expect it will in the future | 18.5 % | 19.3 % | 23.7 % | 32.2 % |
No change | 15.9 % | 16.0 % | 14.9 % | 32.9 % |
According to a recent Realtor.com report, 26 percent – representing
Methodology
This sample of 1,000 US adults (aged 18+) was surveyed from August 7th to August 8th, 2025. All respondents indicated that they are currently interested in buying or selling their primary residence or have done so within the past two years.
About Realtor.com®
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media contact: Mallory Micetich, press@realtor.com
View original content:https://www.prnewswire.com/news-releases/75-of-recent-and-prospective-homebuyers-are-concerned-about-homeowners-insurance-becoming-unaffordable-new-realtorcom-survey-302553398.html
SOURCE Realtor.com