Flexential Scales Multichannel Campaigns and Propels Audience Reach by 3X with ON24 AI Capabilities
Leveraging ON24 AI-powered ACE (Analytics and Content Engine), Flexential propels business results with enhanced efficiency and accelerated content creation
Flexential provides a comprehensive suite of customized IT solutions designed to address key pain points and deliver tangible outcomes for its customers. To better scale its marketing efforts, the team reimagined its digital engagement strategy using ON24 AI-powered ACE, streamlining manual processes and creating a consistent, repeatable workflow for generating high-quality, on-brand experiences.
“ON24 has greatly improved both our efficiency and our results across all our marketing processes — from creating our promotions, to content that powers our multi-channel campaigns and drives audiences to watch on-demand,” said Kim Johnston, Vice President Revenue Marketing, Flexential. “We focused on using all the capabilities of ON24, not just to build engagement during the webinar, but utilizing automated AI-generated written content from simulive recordings to promote events pre live date. We now gain
Before revitalizing its webinar program with ON24, Flexential struggled with time-consuming manual processes and a lack of integration in its marketing programs. By fully utilizing the ON24 Intelligent Engagement Platform and its AI-powered ACE, Flexential enriched its customer intelligence, enabling smarter decisions across its business operations. Now, Flexential automatically generates written content from their webinars and, through on-demand programming, they can propel the reach and impact to connect with a broader audience.
“For B2B marketers, embracing AI is not just a competitive advantage — it's essential for staying ahead,” said Mark Bornstein, VP of Marketing, ON24. “Flexential proves how AI-powered insights and automation can unlock new levels of scale, propel speed to market, and drive revenue impact.”
To read about Flexential’s demand generation program powered by ON24, check out the case study here.
About Flexential
Flexential empowers the IT journey of the most complex businesses by offering customizable IT solutions designed for today’s demanding high-density computing requirements. With colocation, cloud, connectivity, data protection, and professional services, the FlexAnywhere® platform anchors our services in 40+ data centers across 18 highly connected markets on a 100Gbps private network backbone. Flexential solutions are strategically engineered to meet the most stringent challenges in security, compliance, and resiliency. Experience the power of IT flexibility and how we enable digital transformation at www.flexential.com.
About ON24
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine our leading first-party experiences with personalization and content as well as capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward.
ON24 provides industry-leading companies, including 4 of the 6 largest global software companies, 3 of the 5 top global asset management firms, 3 of the 6 largest global pharmaceutical companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in
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Media:
David Lee
press@on24.com
Source: ON24