PEPSI-COLA® AND SAMII RYAN® LAUNCH LIMITED-EDITION PEPSI® WILD CHERRY CAPSULE, BLENDING RODEO-INSPIRED FASHION WITH ICONIC FLAVOR

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PepsiCo (NASDAQ: PEP) has announced a fashion collaboration with streetwear brand Samii Ryan®, launching a limited-edition capsule collection inspired by PEPSI® Wild Cherry. The collection, dropping July 11, 2025, features vintage-inspired denim jackets, graphic tees, sweats, and accessories.

The collaboration merges Y2K nostalgia and rodeo-core fashion with PEPSI's iconic branding, incorporating cherry red hues and retro PEPSI iconography. The collection will be available exclusively on www.SamiiRyan.com and select specialty retailers.

The partnership was facilitated by Joester Loria Group and Blitz Licensing, representing PepsiCo and Samii Ryan respectively.

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LOS ANGELES, July 11, 2025 /PRNewswire/ -- PepsiCo (NASDAQ: PEP) is saddling up for summer with the launch of an exclusive collaboration with renowned streetwear brand Samii Ryan^®. The Pepsi^® x Samii Ryan capsule collection is a bold fusion of Y2K nostalgia, rodeo-core fashion, and the unmistakable flavor of PEPSI^® Wild Cherry —dropping online on July 11, 2025.

Designed to channel the fizzy spirit of summer and the freedom of self-expression, the collection features vintage-inspired denim jackets, graphic tees, cozy sweats, and accessories. Each piece is drenched in cherry red hues and decorated with retro PEPSI iconography, capturing a playful blend of fashion and flavor.

"Pepsi is iconic—it's more than a drink, it's a feeling," said Samii Ryan, founder and designer of Samii Ryan. "Just like our brand, it's about joy, energy, and showing up exactly as you are. We're thrilled to top this summer with a rodeo-inspired, wild cherry twist."

The limited-edition collection will be available exclusively on www.SamiiRyan.com and through select specialty retailers beginning July 11.

This collaboration was brought to life by Joester Loria Group, representing PepsiCo, and Blitz Licensing, representing Samii Ryan.

ABOUT SAMII RYAN^®
Founded by entrepreneur and designer Samii Ryan, the brand is known for its nostalgic, feel-good fashion inspired by femininity, pop culture, and self-love. Since its launch, Samii Ryan has become a go-to for curated collaborations and viral streetwear rooted in happiness and authenticity.

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries. Through its wide range of iconic beverages and commitment to innovation, PepsiCo continues to lead in shaping the future of culture and refreshment.

Contact: info@samiiryan.com | media@pepsico.com

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SOURCE PepsiCo

FAQ

When will the Pepsi x Samii Ryan collection be released?

The collection will be released on July 11, 2025, available exclusively on www.SamiiRyan.com and select specialty retailers.

What items are included in the Pepsi Wild Cherry x Samii Ryan collection?

The collection includes vintage-inspired denim jackets, graphic tees, cozy sweats, and accessories, all featuring cherry red hues and retro PEPSI iconography.

What is the theme of the PepsiCo x Samii Ryan collaboration?

The collaboration combines Y2K nostalgia and rodeo-core fashion with PEPSI Wild Cherry branding, focusing on summer vibes and self-expression.

Where can I buy the Pepsi Wild Cherry x Samii Ryan collection?

The limited-edition collection will be available exclusively on www.SamiiRyan.com and through select specialty retailers.