Ruffles® Encourages Fans to Own Their Ridges with the Release of the Ultra-Custom Armored Ridge Tops Sneaker
On May 24, 2021, Ruffles®, the official chip of the NBA, launched its second signature shoe, The Ruffles® Armored Ridge Tops, coinciding with the NBA playoffs.
Sentiment and the balance of points
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Rhea-AI Summary
On May 24, 2021, Ruffles®, the official chip of the NBA, launched its second signature shoe, The Ruffles® Armored Ridge Tops, coinciding with the NBA playoffs. Featuring rapper T-Pain courtside, the exclusive, custom sneakers are not available for purchase but can be won through a giveaway. Participants can visit RufflesSneakers.com for details. Ruffles is part of PepsiCo's Frito-Lay division, which generates $17 billion in revenue, showcasing PepsiCo's strong presence in the snack industry.
Positive
- Launch of Ruffles® Armored Ridge Tops sneakers boosting brand visibility during NBA playoffs.
- Partnership with T-Pain enhances brand appeal and engagement with fans.
Negative
- None.
Details
News Market Reaction – PEP
The recorded move for PEP in the trading session of this news was +0.30%.
Data tracked by StockTitan Argus. Session date unavailable.
AI-generated analysis. How Rhea-AI works. Not financial advice.
PLANO, Texas, May 24, 2021 /PRNewswire/ -- Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, this week released its second signature shoe, The Ruffles® Armored Ridge Tops, just in time for the NBA playoffs. Brand partner and rapper T-Pain was seen courtside at Sunday's Utah Jazz playoff game rocking his pair of the super-exclusive and completely custom sneaker. While not available for purchase, fans can still get their hands on a pair of sneakers by entering the Ruffles® giveaway and viewing the Official Rules at RufflesSneakers.com for complete details. Giveaway is subject to the Official Rules.
About Ruffles
Ruffles is one of many Frito-Lay North America brands – the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay
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