Welcome to our dedicated page for Perion Network news (Ticker: PERI), a resource for investors and traders seeking the latest updates and insights on Perion Network stock.
Perion Network Ltd. reports developments in digital advertising technology, including the Perion One platform and Outmax, its AI-native execution agent for media optimization. Company news commonly covers quarterly results, annual reporting, product integrations for social and programmatic channels, and partnerships that expand distribution for agencies, brands and retailers across digital channels such as CTV, digital out-of-home, commerce, retail media, search and display.
Perion Network (NASDAQ/TASE: PERI) has announced the adoption of Unified ID 2.0 (UID2), powered by The Trade Desk, to enhance its digital advertising capabilities in preparation for a cookieless future. The technology converts first-party data like email or mobile numbers into hashed identifiers, enabling targeted advertising while protecting personal information.
This integration aligns with Perion's One strategy, working alongside their proprietary technologies including SORT®. UID2 allows advertisers to effectively target authenticated audiences across devices while maintaining user privacy and trust. The solution enables publishers, advertisers, and digital advertising platforms to leverage first-party data for precise campaign measurement and authenticated audience targeting.
Perion Network (NASDAQ/TASE: PERI) has expanded its share repurchase program by $50 million, bringing the total authorization to $125 million. As of December 31, 2024, the company had already repurchased 5.2 million shares for $46.8 million under the previous $75 million authorization.
The program expansion, subject to the issuance of the company's 2024 audited annual financial report, demonstrates management's confidence in generating positive free cash flow and balance sheet strength. CEO Tal Jacobson stated that the current share price doesn't reflect Perion's business strength and strategic evolution to Perion One.
The expanded program has no fixed term and allows for share repurchases through open market purchases and private transactions, with timing and amounts based on market conditions, price, and regulatory requirements. The program can be modified or discontinued at any time.
Perion Network (NASDAQ: PERI) reported its Q4 and FY 2024 results, highlighting mixed performance across different channels. The company saw significant growth in Digital Out of Home (DOOH) with a 57% YoY increase and Retail Media revenue up 34% YoY to $27.0 million in Q4. However, total revenue decreased 45% to $129.6 million in Q4 2024, primarily due to a 78% decline in Search Advertising revenue following Microsoft Bing changes.
The company announced its new 'Perion One' strategy, unifying its brands and technologies into a single AI-powered platform. Q4 GAAP net income decreased 87% to $4.9 million, while Adjusted EBITDA was $15.5 million. For 2025, Perion provided guidance of $400-420 million in revenue and $40-42 million in Adjusted EBITDA.
Under its $75 million share repurchase program, Perion bought back 1.6 million shares for $13.4 million in Q4, bringing total repurchases to 5.2 million shares worth $46.9 million.
Perion Network (NASDAQ & TASE: PERI) has announced the launch of its transformative 'Perion One' strategy, unifying all its brands and technologies into a single advanced platform. The initiative aims to leverage AI to address modern marketing challenges and optimize the company's cost structure.
The transformation includes key leadership appointments: Stephen Yap as Chief Revenue Officer, Kenny Lau as Chief Product Officer, Mina Naguib as Chief Technology Officer, and Adi Shpak to lead Perion's AI Labs. The Perion One Platform will build upon Hivestack's technology, offering CMOs comprehensive solutions across the entire marketing funnel.
The unified platform is expected to deliver improved customer retention, longer contracts, increased recurring revenue per customer, and a more efficient business structure.
Perion Network (NASDAQ & TASE: PERI) has appointed Stephen Yap as its new Chief Revenue Officer. Yap brings 25 years of experience, including over 17 years at Google, where he played a important role in developing and commercializing Google's marketing platform. During his tenure at Google, he founded the data and measurement platforms business, starting with Google Analytics Premium, and led global sales and operations for more than seven years.
Yap's extensive experience includes responsibility for Google Tag Manager, Audience Center, Data Studio, and attribution solutions. Prior to Google, he served as Director of Sales at DoubleClick and holds a B.A. in Psychology from Boston College. CEO Tal Jacobson emphasized that Yap's appointment aligns with Perion's transformation into a marketing and advertising platform company.
Perion Network (NASDAQ & TASE: PERI) has announced it will release its fourth quarter and fiscal year 2024 financial results before market opening on Wednesday, February 19, 2025. The company's CEO Tal Jacobson and CFO Elad Tzubery will host a conference call to discuss the results at 8:30 a.m. ET on the same day. A replay and transcript of the call will be made available within 24 hours on Perion's investor relations website.
Perion Network (NASDAQ & TASE: PERI), a digital advertising technology leader, has announced its participation in the 27th Annual Needham Growth Conference on January 15th, 2025 in New York. CEO Tal Jacobson and CFO Elad Tzubey will conduct one-on-one investor meetings throughout the day. Additionally, Jacobson will participate in a fireside chat at 10:15 am Eastern Time, which will be accessible via live webcast on the company's website. Interested parties can access the webcast through the provided link.
Perion Network (NASDAQ & TASE: PERI) announced a strategic collaboration with Experian to enhance its cross-channel and cross-device targeting capabilities. The integration of Experian's identity graph into Perion's proprietary solutions aims to improve digital advertising effectiveness and user experience across platforms.
The collaboration enhances Perion's existing AI-powered Audience Segmentation platform, SORT®, which uses privacy-safe data signals to optimize campaigns across Connected television (CTV) and web platforms. Experian's privacy-friendly digital identifiers will enable higher match rates and improved addressability, providing advertisers with more precise targeting and measurement capabilities over time.
Perion Network has launched a publisher-focused retail media offering, partnering with a360media, which operates brands like Us Weekly, Life&Style, and inTouch. The solution enables premium publishers to tap into retail media budgets using Perion's technology. The technology delivers targeted omnichannel advertising across CTV, DOOH, mobile, desktop, and audio channels, engaging consumers throughout their shopping journey.
Global retail media ad spending is projected to reach $137.3 billion in 2024 and grow by 20.6% to over $165 billion in 2025. Perion's AI-driven DCO technology enables dynamic, product-specific ads near store locations with real-time pricing updates and performance attribution.
Perion Network has launched Anyplace TV, a solution that enhances advertisers' ability to extend their CTV and video campaigns onto unique screens out of the home. Available globally, Anyplace TV allows for a seamless transition from traditional video channels to DOOH environments, improving campaign efficiency. The solution uses Perion's DOOH impression multiplier via the Hivestack platform, leveraging Media Rating Council (MRC) accredited measurements. Key benefits include non-skippable ads with 100% viewability, access to a vast DOOH inventory, creative flexibility, and real-time optimization. Currently, 75% of Perion’s global DOOH inventory supports video ads, with video formats appearing in 22% of global DOOH campaigns over the past year.