Progyny Joins Amazon’s Health Benefits Connector Program as First Women’s Health and Family Building Solution

Rhea-AI Summary

Progyny (NASDAQ: PGNY), a leading women's health and family building solutions provider, has joined Amazon's Health Benefits Connector program as its first comprehensive women's health provider. This collaboration enables eligible Amazon customers to discover and enroll in Progyny's fertility, family building, and menopause benefits through their employers or health plans. Progyny currently serves over 530 employers and health plans, reaching more than 6.7 million lives with its clinically integrated care model. The partnership aims to address the issue that nearly 25% of U.S. adults face in understanding their available health benefits. Through Amazon's platform, users can easily verify their Progyny coverage and access personalized support with just a few clicks.

Positive

• First comprehensive women's health provider on Amazon's Health Benefits Connector platform, gaining competitive advantage
• Potential expansion of reach through Amazon's vast customer base
• Currently serves over 530 employers and health plans, covering 6.7 million lives
• Strategic partnership with Amazon validates Progyny's market leadership

Negative

• None.

Insights

Healthcare Technology Analyst

Progyny's Amazon partnership expands distribution reach, potentially accelerating member growth without additional sales costs.

Progyny's new collaboration with Amazon's Health Benefits Connector represents a significant distribution expansion for the women's health benefits provider. By integrating with Amazon's platform, Progyny removes a critical friction point in healthcare - benefit discovery and activation. This addresses a substantial problem, as the release notes nearly 25% of U.S. adults don't understand what benefits are available through their health plans.

The partnership creates a seamless discovery and enrollment channel for Progyny's services among Amazon's massive customer base. For context, Progyny currently serves over 530 employers and health plans supporting approximately 6.7 million covered lives through its comprehensive reproductive health continuum. This collaboration with Amazon doesn't necessarily add new covered lives immediately, but rather makes existing benefits more discoverable and accessible.

From a business perspective, this arrangement should drive higher utilization rates among currently eligible members who may be unaware of their Progyny benefits. Higher utilization typically translates to increased revenue for Progyny while potentially improving member outcomes. The partnership also creates an efficient customer acquisition channel without requiring additional sales efforts to reach those already eligible, effectively lowering customer acquisition costs.

Being named the first comprehensive women's health provider on Amazon's platform also provides Progyny with enhanced visibility and potential competitive advantages in the women's health benefits space, potentially strengthening its market leadership position.

The collaboration will enable Amazon customers who are eligible for Progyny services to discover and enroll in fertility, family building, and menopause benefits.

NEW YORK, June 10, 2025 (GLOBE NEWSWIRE) -- Progyny, Inc. (Nasdaq: PGNY), a global leader in women’s health and family building solutions, today announced a new collaboration with Amazon’s Health Benefits Connector to expand access to comprehensive women’s health services. Through Amazon’s Health Benefits Connector, eligible individuals can now seamlessly discover and enroll in Progyny benefits that are available to them through their employer or health plan.

Progyny’s high-touch, clinically integrated care model is used by over 530 employers and health plans across the U.S., supporting more than 6.7 million lives. The company’s benefits span the full reproductive health continuum – including fertility, preconception, pregnancy, postpartum, menopause, and parenting support – while delivering superior outcomes and member satisfaction.

“We're thrilled to welcome Progyny as the first comprehensive women's health provider to Amazon's Health Benefits Connector," said Aaron Martin, Vice President of Healthcare at Amazon. "This collaboration marks an important expansion of our program, enabling easier access to Progyny's full spectrum of women's health services. By simplifying how customers discover and connect with these essential benefits, we're taking another step toward our vision of making quality healthcare more accessible to all.”

Nearly a quarter of U.S. adults report not understanding what benefits are available to them through their health plan. Amazon’s Health Benefits Connector addresses this challenge by connecting individuals with trusted solutions that address common health needs and enabling easier access to care. With just a few simple clicks, Amazon customers can verify whether they have access to Progyny, and if covered, seamlessly begin their journey with personalized support.

“Amazon and Progyny have a proven track record of creating market leading solutions in their respective industries, so we knew they were the right collaborator to help make it even easier for our members to find and access their life-changing benefits,” said Michael Sturmer, President of Progyny. “Access to high-quality, inclusive care should be easy, seamless, and the industry standard. This collaboration helps us simplify the path to care and bring that vision to more people.”

To learn more about the Amazon Health Condition Program and Progyny’s offerings, visit Amazon Health: Health Benefits Connector or www.progyny.com.

About Progyny
Progyny (Nasdaq: PGNY) is a global leader in women’s health and family building solutions, trusted by the nation’s leading employers, health plans and benefit purchasers. We envision a world where everyone can realize their dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive, and intentionally designed solutions simultaneously benefit employers, patients, and physicians.

Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.

Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit www.progyny.com.

For Further Information, Please Contact:

Media:
Alexis Ford
media@progyny.com

Investors:
James Hart
investors@progyny.com

FAQ

What does Progyny's partnership with Amazon Health Benefits Connector mean for PGNY stock?

The partnership positions Progyny as the first women's health provider on Amazon's platform, potentially expanding its market reach and making its services more accessible to Amazon customers with eligible coverage.

How many lives does Progyny (PGNY) currently cover through its benefits program?

Progyny serves over 6.7 million lives through partnerships with more than 530 employers and health plans across the United States.

What services does Progyny offer through Amazon's Health Benefits Connector?

Progyny offers comprehensive women's health services including fertility, preconception, pregnancy, postpartum, menopause, and parenting support through Amazon's platform.

How can Amazon customers access Progyny benefits through the Health Benefits Connector?

Amazon customers can verify their Progyny coverage eligibility through their employer or health plan with a few clicks on the Amazon Health Benefits Connector platform.

What problem does the Amazon-Progyny partnership address in healthcare?

The partnership addresses the issue that nearly 25% of U.S. adults don't understand their available health benefits by simplifying the discovery and enrollment process for Progyny's services.