POLARIS ELEVATES THE LEGENDARY RIDE AND HANDLING OF RZR WITH THE ALL-NEW RZR PRO R ULTRA EDITION
Rhea-AI Summary
Polaris (NYSE: PII) introduced the limited-edition RZR Pro R Ultra Edition with the new DYNAMIX DVS suspension featuring factory-integrated electronically controlled hydraulic locking sway bar links.
Key specs: 500 units globally, two-seat from $46,999, four-seat from $50,999, shipping to dealers in February 2026. Race-proven in 2025 SCORE Series and back-to-back Baja 1000 wins.
Positive
- First factory-integrated active sway bar links via DYNAMIX DVS
- Limited global production of 500 units creates exclusivity
- Race-proven performance with 2025 SCORE Series championship and Baja 1000 wins
- Two-seat starting price of $46,999 and four-seat at $50,999 provide clear pricing
Negative
- Limited production of 500 units constrains near-term sales volume
- Premium starting prices may limit addressable buyer pool for early units
News Market Reaction – PII
On the day this news was published, PII declined 0.40%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
PII was down 1.87% with key recreational peers also softer: BC -2.17%, THO -2.39%, LCII -0.63%, DOOO -0.17%, while HOG was flat. This suggests broader sector pressure rather than a PII-specific move ahead of the RZR launch.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 27 | Earnings release | Neutral | -4.2% | Posted Q4 and full-year 2025 financial results and hosted earnings call. |
| Jan 22 | Product launch | Positive | -2.6% | Unveiled 2026 Indian Chief Vintage with updated tech and heritage styling. |
| Jan 08 | Marketing promotion | Positive | +6.3% | Announced free snowmobile rides program at Polaris Adventures locations. |
| Jan 07 | Brand campaign | Positive | -1.1% | Launched Indian Motorcycle 125th anniversary "Never Finished" campaign. |
| Dec 29 | Earnings scheduling | Neutral | -1.1% | Scheduled Q4 and full-year 2025 earnings release and conference call. |
Recent promotional and product news has produced mixed reactions, while neutral or scheduling/earnings updates have often coincided with modest declines.
Over the past month, Polaris has balanced financial updates with brand and product initiatives. An earnings release on Jan. 27, 2026 coincided with a -4.24% move, while earlier scheduling of that call on Dec. 29, 2025 saw a -1.09% reaction. Marketing and brand news, such as the free snowmobile rides program on Jan. 8, 2026, produced a stronger +6.33% move, whereas Indian Motorcycle’s heritage-focused launches and campaigns drew smaller, mixed responses. Today’s RZR Pro R Ultra Edition launch fits into this pattern of ongoing product innovation within a sometimes cautious market tape.
Market Pulse Summary
This announcement introduces a limited-run RZR Pro R Ultra Edition with DYNAMIX DVS active suspension, a 74-inch stance, 29-inches of usable travel, and a large 10.4-inch RIDE COMMAND display. It builds on Polaris’ strategy of pushing premium, performance-oriented offerings across its off-road portfolio. In light of recent earnings and mixed reactions to other product news, investors may focus on demand for this 500-unit model, pricing at the high end of the segment, and how it contributes to overall brand momentum.
Key Terms
electronically controlled hydraulic locking sway bar links technical
suspension system technical
wheelbase technical
AI-generated analysis. Not financial advice.
New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain
New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories
Tested and proven in the harshest conditions of wide open UTV desert racing, Polaris' DYNAMIX DVS is the first and only factory-integrated suspension system with electronically controlled hydraulic locking sway links developed in collaboration with Suspension Direct Inc (SDi). The advanced suspension system allows each wheel to move independently for maximum articulation, absorbing harsh terrain with minimal body movement for a noticeably smoother and more comfortable ride. When pushed through corners, the system engages to deliver the precise, confident handling expected from a RZR Pro R. This played a key role in the team's run of UTV Overall victories at every major race of the 2025 season, including back-to-back
"DYNAMIX DVS sets a new benchmark for the off-road industry," said Reid Wilson, President of Polaris Off-Road Vehicles. "We took the industry's most capable platform and made it even better. By applying key learnings from our race program, we've introduced smarter suspension that delivers maximum articulation, for more control in any environment."
Unlike traditional disconnecting sway bars that simply lock or unlock, the DYNAMIX DVS system introduces the industry's first factory-integrated active sway bar links. It manages four links through three selectable settings:
- Semi-Active: Rapidly locks and unlocks—up to 200 times per second—for responsive handling across changing terrain.
- Locked: Delivers the familiar suspension feel of the standard RZR Pro R for maximum stability.
- Unlocked: Maximizes articulation for precise control during slow-speed rock crawling.
Working seamlessly with 12 suspension control channels and existing ride modes, DYNAMIX DVS continuously adjusts to maintain balance between performance, control, and comfort. The result is a smoother, more planted ride in rough terrain, sharper handling at speed, and confidence when navigating technical obstacles or unpredictable conditions
Complementing its technical innovations, the RZR Pro R Ultra Edition showcases exclusive styling and functional upgrades that distinguish it from anything else on the trail. The new MPI™ Racing Steering Wheel, inspired by professional off-road and desert racing, gives drivers a more precise, confidence-inspiring feel, with an ergonomic shape that delivers enhanced feel from the terrain. The vehicle's 32-inch BFGoodrich® KM3 tires deliver reliable traction across unpredictable terrain, while a new limited-edition Velocity Blue colorway and custom GatorStep® interior accents make the RZR Pro R Ultra Edition stand out in wide-open environments. Every detail from the commanding tire package to the refined cabin experience, was intentionally selected to deliver both functional benefit and a personalized, elevated presence in the desert and dunes.
The RZR Pro R Ultra Edition is loaded with features from the RZR Pro R, including a 74-inch stance and 104.5-inch wheelbase for supreme stability, with 29-inches of usable travel that absorbs whoops – delivering precise control. Additionally, the 2026 RZR Pro R Ultra Edition comes equipped with the largest in-vehicle display in powersports. The new 10.4-inch Vertical Touchscreen Display Powered by RIDE COMMAND delivers 52 square inches of usable screen space, giving riders more room to map out terrain and access key features. Equipped with Rockford Fosgate® Stage 4 Audio with 1500-watt digital amp, the system delivers crisp, powerful audio while carving through the dunes. Continuing the innovation, the RZR Pro R Ultra Edition features the industry's only heated and vented seats, providing comfort for consumers while driving.
The RZR Pro R Ultra Edition will have a limited production of 500 units globally, including both two-seat and four-seat configurations. The two-seat RZR Pro R Ultra Edition starts at
To learn more about the Polaris RZR Pro R Ultra Edition, please visit HERE or join the conversation and follow on FacebookSM, InstagramSM, YouTubeSM and XSM.
About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the RANGER, RZR, Polaris XPEDITION, and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Headquartered in
Rockford Fosgate® is a registered trademark of Rockford Corporation
BF Goodrich® is a registered trademark of B.F. Goodrich Company
GatorStep® is a registered trademark of GatorStep LLC
Unless noted, trademarks are the property of Polaris Industries Inc.
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SOURCE Polaris Inc.