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KIDPIK Regains Compliance with the Nasdaq Minimum Bid Price Requirement

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Kidpik Corp. (NASDAQ: PIK) announces regaining compliance with the Minimum Bid Price Requirement after a 1-for-5 reverse stock split, leading to 10 consecutive days of closing bid price at or above $1.00 per share.
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The recent announcement by Kidpik Corp. regarding the regaining of compliance with Nasdaq's Minimum Bid Price Requirement is a significant development for the company and its shareholders. The reverse stock split, which is a financial maneuver used to boost the perceived value of a company's shares, has effectively increased the market price per share, ensuring that it meets the $1.00 minimum threshold set by Nasdaq for continued listing.

From a financial perspective, the move is often viewed as a short-term remedy to avoid delisting, which can have negative connotations, as it suggests the company's market value had previously fallen below industry standards. However, it is also a strategic step that can prevent the stock from being moved to a less prestigious exchange or from being traded over-the-counter, which can lead to reduced liquidity and investor interest. For current investors, this development could restore confidence in the company's financial stability and potentially attract new investors looking for securities listed on major exchanges.

Nevertheless, it's important to monitor the company's fundamental performance moving forward. A reverse stock split does not change the intrinsic value of the company and without improvements in the business's underlying financial health, the effects of the reverse split may be temporary. Investors should closely watch the company's next earnings report and any strategic initiatives that could drive real growth.

For Kidpik Corp., an e-commerce company specializing in clothing subscriptions, maintaining a listing on Nasdaq is important for visibility and legitimacy in the competitive online retail space. The successful reverse stock split and compliance with the Minimum Bid Price Requirement can be seen as a positive signal to the market, potentially leading to increased investor confidence and a more favorable perception among consumers who may associate stock market success with brand reliability.

However, it's essential to consider the broader implications of a reverse stock split within the retail industry. While it can provide a temporary boost in stock price, it does not address the challenges Kidpik may face, such as customer acquisition costs, retention rates and competition from other subscription services and traditional retailers. The long-term success of Kidpik will likely depend on its ability to differentiate its offerings, enhance customer experience and effectively manage inventory and supply chain logistics in a rapidly evolving e-commerce landscape.

Investors should also be aware that while a reverse split can reduce a company's float (the number of shares available for trading), it can sometimes lead to increased volatility. As the market adjusts to the new share structure, there could be short-term price fluctuations that investors need to be prepared for.

NEW YORK--(BUSINESS WIRE)-- Kidpik Corp. (NASDAQ: PIK) ("kidpik” or the "Company"), an online clothing subscription-based e-commerce company, today announced that the Company received written notification from the Listing Qualification Department of The Nasdaq Stock Market LLC (“Nasdaq”) notifying the Company that is has regained full compliance with the Minimum Bid Price Requirement.

Effective March 7, 2024, the Company affected a 1-for-5 reverse stock split of our outstanding stock in an effort to satisfy the Minimum Bid Price Requirement; as a result Nasdaq has determined that for 10 consecutive days the closing bid price of the Company’s common stock was at or above $1.00 per share, and that the matter is now closed.

About KIDPIK Corp.

Founded in 2016, KIDPIK (NASDAQ:PIK) is an online clothing subscription box for kids, offering mix-&-match, expertly styled outfits that are curated based on each member's style preferences. KIDPIK delivers a surprise box monthly or seasonally, providing an effortless shopping experience for parents and a fun discovery for kids. Each seasonal collection is designed in-house by a team with decades of experience designing childrenswear. KIDPIK combines the expertise of fashion stylists with proprietary data science and technology to translate kids' unique style preferences into surprise boxes of curated outfits. We also sell our branded clothing and footwear through our e-commerce website, shop.kidpik.com.

For more information, visit www.kidpik.com.

Investor Relations:

ir@kidpik.com

Media:

press@kidpik.com

Source: Kidpik Corp.

FAQ

What is the ticker symbol of Kidpik Corp. mentioned in the press release?

The ticker symbol is PIK.

Why did Kidpik Corp. receive written notification from Nasdaq?

Kidpik Corp. received notification from Nasdaq regarding regaining compliance with the Minimum Bid Price Requirement.

What action did Kidpik Corp. take to satisfy the Minimum Bid Price Requirement?

Kidpik Corp. implemented a 1-for-5 reverse stock split of its outstanding stock.

What was the result of the reverse stock split for Kidpik Corp.?

The reverse stock split led to the closing bid price of the Company's common stock being at or above $1.00 per share for 10 consecutive days.

When did Kidpik Corp. achieve full compliance with the Minimum Bid Price Requirement?

Kidpik Corp. achieved full compliance with the Minimum Bid Price Requirement on March 7, 2024.

Who notified Kidpik Corp. about regaining compliance with the Minimum Bid Price Requirement?

The notification was received from the Listing Qualification Department of Nasdaq.

What was the outcome of Nasdaq's review of Kidpik Corp.'s compliance?

Nasdaq determined that the matter is now closed after verifying 10 consecutive days of closing bid price at or above $1.00 per share.

Kidpik Corp.

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