PNC Bank Brings Legendary Hockey Hair, Financial Growth to North Texas with "Mane St. Branch" Activation

Rhea-AI Summary

PNC (PNC) will stage a themed popup called the Mane St. Branch outside American Airlines Center on Nov. 4 and Nov. 6, 2025, tying a promotional activation to its branch-expansion campaign.

PNC said the activation supports a $1.5 billion investment to open and renovate branches nationwide, plans to open more than 200 new branches across 12 U.S. cities and renovate 1,400 existing branches over five years. In North Texas PNC plans 17 new locations, expanding to over 110 branches with a third expansion branch opening Nov. 12 in Arlington, Texas.

Positive

• $1.5 billion national branch investment plan
• Plan to open 200+ new branches across 12 U.S. cities
• Renovation program covering 1,400 existing branches
• 17 new locations planned in North Texas, expanding to >110 branches

Negative

• Planned $1.5 billion capital commitment implies sizable near-term capex
• Expansion and renovation rollout spans five years, delaying full benefit realization

Insights

Retail banking strategist

PNC signals concrete retail expansion and community marketing, combining a $1.5 billion branch program with local engagement events.

PNC pairs a community-focused marketing activation with a measurable branch rollout: a themed pop-up on Nov. 4 and Nov. 6 plus a new branch opening on Nov. 12 in Arlington, and a plan for 17 new North Texas locations that will grow the network to over 110 branches. The company frames this as part of an overall program to open more than 200 new branches and renovate 1,400 existing locations over the next five years, supported by a $1.5 billion investment; those are explicit, financal-scale operational actions rather than mere promotion.

The tangible business mechanism is increased physical distribution and brand activation to drive deposit and service growth in a defined region. Key dependencies include execution of the 17-location rollout, customer adoption at new branches, and the broader five-year renovation and opening timeline. Watch the Nov. 12 Arlington opening, the pace of the 17 North Texas branch launches, and any reported metrics on new-account capture or deposit inflows over the following quarters as concrete indicators of whether the program converts marketing into measurable retail growth.

Dallas Stars pre-game pop up Nov. 4 and 6 encourages fans and residents to 'rock an epic head of hockey hair' and 'never stop growing'

DALLAS, Oct. 22, 2025 /PRNewswire/ -- As part of a $1.5 billion investment to expand and renovate its branch network across the country and empower clients to meet their financial goals, PNC Bank is bringing BIG style to North Texas. On Tuesday, Nov. 4 and Thursday, Nov. 6, before the Dallas Stars game, PNC will debut its "Mane St. Branch" — a one-of-a-kind popup experience inspired by hockey hair and long-term financial growth. Located on PNC Plaza, just outside American Airlines Center, the vibrant, faux branch brings to life PNC's reliable, responsible approach to long-term investment, reminding fans that great things, like an epic head of hockey hair, take time, patience and vision.

"As an official and long-time partner of the Dallas Stars, PNC aims to actively engage with local customers and fans in a fun, memorable way, while demonstrating our long-term commitment to the Dallas community," said Brendan McGuire, PNC regional president for North Texas. "Our Mane St. Branch celebrates growth of all kinds and is a playful reminder that the best things, whether it's a legendary flow or a strong financial plan, come to those who are patient and committed."

Styled like a classic barbershop and topped with an oversized, exterior cascade of voluminous locks, PNC's Mane St. Branch will celebrate financial growth and hockey hair with the help from the National Hockey League Players' Association and Dallas Stars players, Jason Robertson, Matt Duchene, Wyatt Johnston and Jake Oettinger. Visitors to the pre-game experience will receive a free, limited-edition Dallas Stars Hockey Hair Hat, offered in a variety of cuts and colors.

The Mane St. Branch will be open to ticketholders and the public from 4:30 p.m. to 7:30 p.m. CDT, before the Dallas Stars games on both Nov. 4 and 6. Hockey Hair Hats will be distributed on a first come, first-served basis while supplies last.

"We're grateful for PNC Bank's support over the years and are thrilled to team up to help bring the Mane St. Branch to life," said Brad Alberts, Dallas Stars president and CEO. "For anyone that loves hockey, it's a creative and incredibly relatable way to celebrate the sport's unique culture, while providing our fans a fun opportunity to connect before the game and learn how PNC can support their life goals."

This experience also highlights PNC's branch expansion across North Texas to help customers on their path to long-term growth. On Nov. 12 in Arlington, Tex., PNC will open its third expansion branch. A total of 17 new locations are planned across the region, expanding the PNC branch network to over 110 branches across North Texas. This is part of an overall plan to open more than 200 new branch locations in 12 cities across the U.S., while also renovating 1,400 existing branches over the next five years.

"The message is clear: meaningful growth takes time, but the results can be brilliant," said Alex Overstrom, head of Retail Banking at PNC Bank. "That belief is central to our approach to retail banking. We're obsessed with putting our clients first, and that means investing in the behind-the-scenes, foundational work — like opening and renovating branches across North Texas —that supports their long-term success. Just as growth requires patience and care, we're committed to being present in the community and creating experiences that help our clients thrive into the future."

About Dallas Stars
The Dallas Stars are a professional ice hockey team located in Dallas, Texas that plays in the National Hockey League (NHL). Founded in 1967 as the Minnesota North Stars, the team was part of the NHL's first wave of expansion franchises and relocated to Texas in 1993. Since moving to Dallas, the Stars have played a transformative role in the growth of hockey in the southern United States through grassroots efforts, community involvement and tremendous fan support. Over the last 32 years, the club has made 20 playoff appearances, won nine division titles, captured two Presidents' Trophies, three conference championships and won the 1999 Stanley Cup.

About PNC Bank
PNC Bank, National Association, is a member of The PNC Financial Services Group, Inc. (NYSE: PNC). PNC is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management.  For information, visit www.pnc.com.

NHLPA, National Hockey League Players' Association and the NHLPA logo are registered trademarks of the NHLPA and are used under license. © NHLPA. All Rights Reserved.

CONTACT:
Cari Hensley
(214) 890-8683
cari.hensley@pnc.com 

 

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SOURCE PNC Bank

FAQ

What is PNC announcing on Nov. 4 and Nov. 6, 2025 near American Airlines Center?

PNC will host the Mane St. Branch popup pre-game activation on Nov. 4 and Nov. 6, 2025, open 4:30–7:30 p.m. CDT and distributing free Hockey Hair Hats while supplies last.

How much is PNC investing in its branch expansion and renovations?

PNC announced a $1.5 billion investment to open new branches and renovate existing locations over the next five years.

How many new PNC branches will open in North Texas and when is the next local opening?

PNC plans 17 new locations across North Texas, expanding to over 110 branches; the third expansion branch opens in Arlington on Nov. 12, 2025.

What is the nationwide branch-growth target PNC disclosed for the next five years?

PNC aims to open more than 200 new branch locations in 12 U.S. cities and renovate 1,400 existing branches over five years.

Which Dallas Stars players will appear at PNC’s Mane St. Branch activation?

Dallas Stars players Jason Robertson, Matt Duchene, Wyatt Johnston and Jake Oettinger are participating in the Mane St. Branch activation.