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PNC Investments to Rebrand as PNC Wealth Management

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PNC (NYSE: PNC) announced that PNC Investments will be renamed and rebranded as PNC Wealth Management, with the change rolling out in the weeks and months after Oct. 6, 2025.

The rebrand reflects an expanded advisory focus and broader service suite beyond brokerage, including financial planning, insurance and banking and lending via PNC Bank. The broker-dealer manages more than $92 billion in client assets and serves clients through about 800 financial advisors. The firm says the new name aims to convey integrated, client-centric wealth solutions and support future growth.

PNC (NYSE: PNC) ha annunciato che PNC Investments sarà rinominata e rebrandata come PNC Wealth Management, con l'aggiornamento che si svilupperà nelle settimane e nei mesi successivi al 6 ottobre 2025.

Il rebranding riflette un ampliamento dell'attività di consulenza e una gamma di servizi più ampia oltre il brokerage, includendo pianificazione finanziaria, assicurazioni e servizi bancari e di prestito tramite PNC Bank. Il broker-dealer gestisce più di $92 miliardi in attività dei clienti e serve i clienti tramite circa 800 consulenti finanziari. L'azienda afferma che il nuovo nome mira a trasmettere soluzioni patrimoniali integrate e orientate al cliente e a sostenere la crescita futura.

PNC (NYSE: PNC) anunció que PNC Investments será renombrada y rebrandada como PNC Wealth Management, con la implementación del cambio en las semanas y meses posteriores al 6 de oct. de 2025.

El rebranding refleja un enfoque de asesoría ampliado y una suite de servicios más amplia más allá de la correduría, incluyendo planificación financiera, seguros y banca y préstamos a través de PNC Bank. El broker-dealer gestiona más de $92 mil millones en activos de clientes y atiende a los clientes a través de alrededor de 800 asesores financieros. La firma afirma que el nuevo nombre busca transmitir soluciones patrimoniales integradas centradas en el cliente y apoyar el crecimiento futuro.

PNC (NYSE: PNC)가 PNC Investments를 PNC Wealth Management로 이름과 브랜드를 변경한다고 발표했으며, 변경은 2025년 10월 6일 이후 수 주에서 수개월에 걸쳐 시행될 예정입니다.

이 재브랜딩은 증권 중개를 넘어 재정 계획, 보험 및 PNC Bank를 통한 은행 및 대출 등 더 넓은 서비스 포트를 포함한 확장된 자문 초점을 반영합니다. 중개-딜러는 고객 자산 $920억 이상를 관리하고 약 800명의 재정 자문가를 통해 고객을 서비스합니다. 회사는 새로운 이름이 통합적이고 고객 중심의 자산 관리 솔루션을 전달하고 미래의 성장을 지원하는 것을 목표로 한다고 말합니다.

PNC (NYSE: PNC) a annoncé que PNC Investments sera renommée et rebrandée comme PNC Wealth Management, le changement étant déployé dans les semaines et mois qui suivront le 6 octobre 2025.

Le rebranding reflète un axe de conseil élargi et une gamme de services plus vaste au-delà du courtage, incluant la planification financière, les assurances et les services bancaires et de prêt via PNC Bank. Le broker-dealer gère plus de $92 milliards d'actifs de clients et sert des clients par l'intermédiaire d'environ 800 conseillers financiers. L'entreprise déclare que le nouveau nom vise à transmettre des solutions patrimoniales intégrées et axées sur le client et à soutenir la croissance future.

PNC (NYSE: PNC) kündigte an, dass PNC Investments umbenannt und neu benannt wird als PNC Wealth Management, wobei die Umstellung in den Wochen und Monaten nach dem 6. Oktober 2025 erfolgen wird.

Das Rebranding spiegelt einen erweiterten Beratungsfokus und ein breiteres Serviceangebot über das Brokerage hinaus wider, einschließlich Finanzplanung, Versicherung sowie Banking und Lending über PNC Bank. Der Broker-Dealer verwaltet mehr als $92 Milliarden Vermögenswerte von Kunden und betreut Kunden über ca. 800 Finanzberater. Das Unternehmen sagt, der neue Name solle integrierte, kundenorientierte Vermögenslösungen vermitteln und das zukünftige Wachstum unterstützen.

PNC (NYSE: PNC) أعلنت أن PNC Investments ستُعاد تسميتها وتُعاد علامتها التجارية لتصبح PNC Wealth Management، مع تطبيق التغيير خلال الأسابيع والشهور التالية بعد 6 أكتوبر 2025.

يعكس إعادة التسمية تركيزًا استشاريًا موسعًا ومجموعة خدمات أوسع من الوساطة، بما في ذلك التخطيط المالي والتأمين والخدمات المصرفية والإقراض عبر PNC Bank. تدير شركة السمسرة أكثر من $92 مليارًا من أصول العملاء وتخدم العملاء من خلال حوالي 800 مستشار مالي. تقول الشركة إن الاسم الجديد يهدف إلى نقل حلول ثروة مدمجة تركز على العميل ودعم النمو المستقبلي.

PNC (NYSE: PNC) 宣布 PNC Investments 将改名并重新命名为 PNC Wealth Management,此变更将于 2025 年 10 月 6 日之后的数周和数月内逐步推出。

此次品牌重塑反映了扩大的咨询重点和超越经纪业务的更广泛服务组合,包括通过 PNC Bank 提供的财务规划、保险以及银行与贷款服务。该经纪-交易商管理着超过 $920亿美元 的客户资产,并通过大约 800 名金融顾问 为客户提供服务。公司表示,新名称旨在传达整合的、以客户为中心的财富解决方案,并支持未来增长。

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New name reflects the business' broader scope of solutions and focus on advisory

PITTSBURGH, Oct. 6, 2025 /PRNewswire/ -- PNC Bank today announced that its consumer brokerage business, PNC Investments, will be renamed and rebranded as PNC Wealth Management. The new name, which will be fully implemented in the weeks and months ahead, reflects the firm's growth, expanded capabilities and commitment to delivering holistic financial solutions to clients.

PNC's consumer brokerage business is one of the largest bank broker-dealers in the United States, with more than $92 billion in client assets. The firm serves a wide range of customers, from first-time investors to affluent clients (high and ultra-high net worth investors continue to be served through PNC Private Bank). The bank's broker-dealer meets the financial planning, investing and insurance needs of customers using an "advice and planning" model delivered through approximately 800 financial advisors and comprehensive digital solutions.

"PNC has long provided more than traditional investment accounts within our broker-dealer business," said PNC Wealth Management President and CEO Rich Guerrini. "Financial planning and investing have always been central to how we help clients achieve their financial goals. The PNC Wealth Management name reflects the next step in our evolution, positioning us to serve current and future clients in even broader, more meaningful ways."

As the business looks to grow, the "PNC Wealth Management" name is intended to convey:

  • A broader scope of services: The new name underscores PNC's full suite of offerings beyond investments, including financial planning, insurance and, through PNC Bank, banking and lending services, delivering integrated support for every stage of a client's journey.
  • Client-centric positioning: "Wealth Management" aligns with how clients view their needs holistically, not just as investors but as individuals managing their entire financial lives. Clients expect seamless, comprehensive solutions without navigating multiple touchpoints, and the new brand reinforces that commitment.
  • Growth and future focus: The rebrand signals PNC's strategic intent to grow beyond investment solutions and deliver long-term value through comprehensive financial strategies, positioning clients and the business for sustained success.

"This is more than a name change — it's a signal of our future," said PNC's Head of Retail Banking Alex Overstrom. "PNC Wealth Management represents the focus and investment we are making in the platform to serve the holistic financial needs of our clients, providing them with the advice and solutions they need to achieve their long-term financial goals."

To view the new PNC Wealth Management logo and additional information, click here.

PNC Bank, National Association, is a member of The PNC Financial Services Group, Inc. (NYSE: PNC). PNC is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit www.pnc.com.

CONTACT:

RJ Tamburri
(412) 762-9614
rj.tamburri@pnc.com 

 

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SOURCE PNC Bank

FAQ

What does the PNC rebrand to PNC Wealth Management mean for PNC shareholders (PNC)?

The rebrand signals a strategic shift toward broader advisory and wealth solutions but does not announce financial guidance or capital actions affecting shareholders.

When will PNC Investments officially become PNC Wealth Management?

PNC said the new PNC Wealth Management name will be fully implemented in the weeks and months following Oct. 6, 2025.

How large is the business being rebranded to PNC Wealth Management?

The consumer broker-dealer being renamed manages more than $92 billion in client assets and operates with about 800 financial advisors.

Will PNC Wealth Management serve high and ultra-high net worth clients under PNC (PNC)?

PNC said high and ultra-high net worth clients will continue to be served through PNC Private Bank while PNC Wealth Management serves a broad client base.

Does the rebrand to PNC Wealth Management change product offerings or services now?

The announcement frames the change as clarifying scope—highlighting financial planning, insurance, banking and lending integration—but does not list immediate product launches or new terms.

Where can investors view the new PNC Wealth Management branding and logo?

PNC indicated the new logo and additional information are available through the company’s online investor or corporate communications channels.
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