Good Start® | Dr. Brown's™ Launches 30-Day "Gentle Baby Formula Giveaway Contest" with a Generous Donation to Baby2Baby

Rhea-AI Summary

Perrigo (NYSE:PRGO), through its Good Start® | Dr. Brown's™ brand, has announced a nationwide giveaway contest starting July 1, 2025. The month-long contest will select 100 winners who will each receive a two-month supply of Gentle Pro™ baby formula along with Dr. Brown's products, valued at $516.49 per winner.

Alongside the contest, the company is making a significant charitable contribution to Baby2Baby, donating over 4,000 cans of Gentle Pro™ formula plus Dr. Brown's products, supporting over 95,000 feedings with a total donation value exceeding $85,000. The combined contest and donation initiative has an approximate retail value of $139,071.

The contest runs through July with winners to be announced by August 6th. Gentle Pro™, described as the company's closest formula to breastmilk, features gut-friendly probiotics and 100% whey proteins, designed for babies with sensitive tummies.

Positive

• Significant charitable donation of over 4,000 formula cans supporting 95,000+ feedings ($85,000+ value)
• Large-scale consumer promotion reaching 100 winners with $516.49 value each
• Total initiative value of $139,071 demonstrating substantial marketing investment

Negative

• None.

Beginning July 1, 2025, a month-long giveaway contest will award 100 winners with two months' worth of Good Start® | Dr. Brown's™ Gentle Pro™ baby formula plus Dr. Brown's products (valued at $516.49) – and support families in need with a donation of formula to Baby2Baby that exceeds the total contest value

GRAND RAPIDS, Mich., July 1, 2025 /PRNewswire/ -- Today, the makers of Good Start^® | Dr. Brown's™ infant formula announced a nationwide giveaway contest to support families across the country. Beginning July 1st, the makers of Good Start^® | Dr. Brown's™ will launch a month-long contest giving consumers the chance to win up to 500 bottles' worth of Good Start^® | Dr. Brown's™ Gentle Pro™ formula – approximately two months of feedings – along with a Dr. Brown's First Year Baby Bottle Set and Formula Mixing Pitcher (up to $516.49 value per winner). 100 winners will be selected and announced by August 6^th. Gentle Pro™ infant formula is Good Start^® | Dr. Brown's™ closest infant formula to breastmilk and is part of the brand's line of infant formulas offering gentle and complete nutrition for babies with sensitive tummies, each specially formulated for tolerance concerns.

The makers of Good Start^® | Dr. Brown's™ are also supporting Baby2Baby, a national non-profit organization that provides children in need with the basic necessities that every child deserves. In the last 14 years, Baby2Baby has distributed over half a billion essential items including diapers, formula and clothing to children in need, reaching over one million children every year across all 50 states. As part of this contest, the brand will support even more families in need by donating more than 4,000 cans to support over 95,000 feedings of Gentle Pro™ formula plus Dr. Brown's products to Baby2Baby (total donation valued at over $85,000).

"This campaign represents Good Start^® | Dr. Brown's™ commitment to helping parents and caregivers confidently navigate their baby's formula-feeding journey," said Michael Bachman, Senior Director of Marketing and Business Development of Perrigo, the parent company behind Good Start® | Dr. Brown's™. "By donating to Baby2Baby, we're increasing our impact, ensuring each prize not only supports one family seeking a proven tolerance solution, but also delivers essentials to children who need it most."

How to Enter:
Consumers can enter the contest starting July 1^st by visiting https://www.goodstartbaby.com/pages/gentle-formula-giveaway. No purchase is necessary and open to legal U.S. residents, 18 years or older. Winners will be selected by August 6^th, resulting in 100 winners and even more donations. Each winner will receive up to a two-month supply of Gentle Pro™ infant formula, a Dr. Brown's First Year Bottle Set and a Dr. Brown's Formula Mixing Pitcher with an approximate retail value (ARV) of up to $516.49. In total, the contest and donation have an ARV of up to $139,071.

About Good Start^® | Dr. Brown's™ Infant Formula Solutions
Good Start^® | Dr. Brown's™ infant formula provides parents with high-quality, trusted baby formulas to create confident feeding experiences. Understanding how stressful it can be when a baby suffers from fussiness, spit-up, gas and more, Good Start^® | Dr. Brown's™ baby formula solutions aim to help parents get back to the good parts of parenting with tolerance-focused solutions. Good Start^® | Dr. Brown's™ Gentle Pro™ and Soothe Pro™ infant formulas are unique with gut-friendly probiotics, 100% whey proteins, free from casein curdling and made using an advanced two-step hydrolysis process, which breaks down intact proteins to make them easier to digest. Good Start^® | Dr. Brown's™ Soy-ease Pro™ is milk and lactose free, made with 100% plant-based proteins for babies with lactose sensitivity. For more information, visit www.goodstartbaby.com.

About Dr. Brown's Company
Dr. Brown's is dedicated to providing well-designed, healthful feeding products for babies. The Dr. Brown's lines of baby bottles, breastfeeding products, pacifiers, teethers, training cups, solid feeding and baby care products are regarded for their technology and function. Dr. Brown's bottles have won 17 consecutive Parents/American Baby awards. The Dr. Brown's Anti-Colic Options+™ bottles earned "Best Glass Bottle" in the 2024 Parents Magazine Best for Baby Awards, and Dr. Brown's as a brand won "Best Bottle Brand" in the 2024 What to Expect Feeding Awards. Dr. Brown's products are available at baby specialty and online retailers worldwide. For more information, visit drbrownsbaby.com. 

About Perrigo
Perrigo Company plc (NYSE: PRGO) is a leading provider of Consumer Self-Care Products and over-the-counter (OTC) health and wellness solutions that enhance individual well-being by empowering consumers to proactively prevent or treat conditions that can be self-managed. Visit Perrigo online at www.perrigo.com.

Media Contact:
Madeline Nance
Madeline.nance@edelman.com 

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SOURCE Good Start® | Dr. Brown's™

FAQ

What is the total value of Good Start® | Dr. Brown's™ formula giveaway contest and donation program?

The total approximate retail value (ARV) of the contest and donation program is $139,071, including both the winner prizes and Baby2Baby donation.

How many winners will be selected in the Perrigo (PRGO) Good Start® formula giveaway?

100 winners will be selected by August 6th, 2025, with each winner receiving formula and products valued at $516.49.

What is included in the Good Start® | Dr. Brown's™ contest prize package?

Winners receive a two-month supply of Gentle Pro™ infant formula (approximately 500 bottles worth), a Dr. Brown's First Year Bottle Set, and a Formula Mixing Pitcher.

How much formula is Good Start® | Dr. Brown's™ donating to Baby2Baby?

The company is donating over 4,000 cans of Gentle Pro™ formula plus Dr. Brown's products to support over 95,000 feedings, valued at more than $85,000.

When does the Good Start® | Dr. Brown's™ formula giveaway contest start and end?

The contest begins on July 1, 2025 and runs for 30 days, with winners to be announced by August 6th, 2025.