In Celebration of July 4th, Busch Gardens is Proud to Honor Veterans and Active-Duty Military with FREE Tickets as a Thank You for their Service

Rhea-AI Summary

Busch Gardens, part of United Parks & Resorts (PRKS), announces a special Independence Day promotion offering free park admission to U.S. military veterans and active-duty personnel. Veterans can receive free one-day admission for themselves and up to three guests by registering through June 22, with visits valid until July 6, 2025. Active-duty military members, who already receive year-round complimentary admission for themselves and three guests, will get 3 additional free tickets during this promotion period. The offer is available at Busch Gardens Tampa Bay, Busch Gardens Williamsburg, Adventure Island, and Water Country USA through the company's Waves of Honor program. This long-running program has provided free admission to over 10 million military members and their families over 20 years.

Positive

• Free admission program demonstrates strong corporate social responsibility
• Potential for increased foot traffic and ancillary revenue during promotion period
• Long-term success of Waves of Honor program with over 10 million military visitors
• Strategic timing with Independence Day could boost brand image and customer loyalty

Negative

• Short registration window (until June 22) may limit program reach
• Promotion could impact short-term revenue due to free admissions
• Limited redemption period (until July 6) may create concentrated crowd levels

News Market Reaction

-3.25%

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-3.25% News Effect

On the day this news was published, PRKS declined 3.25%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Active-duty military and Veterans plus their guests are invited to visit the parks for FREE

ORLANDO, Fla., June 13, 2025 /PRNewswire/ -- In advance of Independence Day, Busch Gardens parks in Tampa Bay and Williamsburg as well as Adventure Island and Water Country USA are proudly honoring the bravery and sacrifice of all U.S. military active-duty and veterans and their families to enjoy a day at the parks for FREE. It's Busch Gardens' way of saying thank you – and giving America's heroes the chance to create unforgettable memories with the people they love.

U.S. military veterans will receive free one-day admission for themselves and up to three guests. Veterans can register for this offer through June 22 and have until July 6 to visit the parks with their free tickets. Active-duty military and three guests continue to enjoy one-day complimentary admission all year long – and between now and July 6^th will receive 3 additional FREE tickets to share in the fun. The offers are part of United Parks & Resorts' Waves of Honor program, a longstanding partnership saluting active-duty military members, veterans and their families by offering special pricing and promotions throughout the year.

For more than 20 years, the company has been proud to provide complimentary park access to members of the United States military, and as a result, more than 10 million guests – active-duty military members, veterans and their families – have enjoyed free admission through the Waves of Honor program. Whether it's educational animal experiences or thrilling attractions, military families are invited to the parks for a day of family fun.

Eligible U.S military veterans and retirees can register for complimentary single-day ticket(s) for themselves and up to three dependents before June 22 at www.WavesofHonor.com. After registering, all tickets must be redeemed by July 6. Service members and their direct dependents must have a valid active military ID to participate.

Any U.S. active-duty military activated, drilling reservist or National Guardsman can also take advantage of one complimentary admission for themselves and up to three dependents per year to both Busch Gardens parks and their corresponding water parks – PLUS receive three additional free tickets for dependents between now and July 6. Additional discounts and offers are available for active military and veterans through MWR and ITT offices on U.S. military bases and online at www.WavesofHonor.com. These offers are available year-round and may differ by park.

About Busch Gardens Tampa Bay
Busch Gardens^® Tampa Bay is the ultimate family adventure, offering 300 acres of fascinating attractions based on exotic explorations around the world. Busch Gardens is a unique blend of thrilling rides, an AZA accredited zoo with over 16,000 animals representing more than 200 species, and exciting seasonal events all year providing unrivaled experiences for guests of every age. For more information, visit BuschGardensTampa.com. Busch Gardens is owned by United Parks & Resorts, Inc. (NYSE: PRKS), a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.

About Busch Gardens Williamsburg
Busch Gardens^® Williamsburg is an action-packed European-themed adventure park with 17th-century charm and 21st-century technology, boasting more than 100 acres of family fun. Home to top-rated roller coasters, more than 50 rides and attractions, award-winning entertainment, and signature events throughout the year. Busch Gardens is part of the United Parks & Resorts Inc. (NYSE:PRKS) portfolio of theme park brands. For more information, visit us at UnitedParks.com.

Media Contacts: 
BGTPublic.Relations@BuschGardens.com 
BuschGardensWilliamsburg.PR@buschgardens.com 

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SOURCE Busch Gardens Parks

FAQ

What is PRKS's Waves of Honor program offering for July 4th 2025?

The program offers free admission to U.S. military veterans and active-duty personnel plus up to three guests at Busch Gardens parks and their water parks. Veterans must register by June 22 and visit by July 6, while active-duty members get 3 additional free tickets.

How long can veterans redeem their free PRKS park tickets?

Veterans must register by June 22, 2025, and redeem their free tickets by July 6, 2025.

Which United Parks & Resorts parks are participating in the military promotion?

The promotion includes Busch Gardens Tampa Bay, Busch Gardens Williamsburg, Adventure Island, and Water Country USA.

How many guests have benefited from PRKS's Waves of Honor program?

Over 10 million guests, including active-duty military members, veterans, and their families, have enjoyed free admission through the program in its 20+ year history.

What benefits do active-duty military receive at PRKS parks year-round?

Active-duty military members receive complimentary admission for themselves and up to three dependents per year to Busch Gardens parks and their corresponding water parks.