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NOW OPEN: The Big Bad Wolf: The Wolf's Revenge Unleashes at Busch Gardens Williamsburg

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Busch Gardens Williamsburg has officially opened The Big Bad Wolf: The Wolf's Revenge, North America's longest family inverted coaster. The new attraction features over 2,500 feet of track and reaches speeds of 40 miles per hour. Set in a Bavarian village theme, the coaster is designed to be family-friendly with a minimum height requirement of 42 inches with supervision or 48 inches without.

The attraction, which opened on May 23, 2025, has already received positive feedback from Members during an exclusive preview. The opening ceremony included local dignitaries, Wolf Scouts, and park leadership. To celebrate, the park is offering a Memorial Day sale with up to 35% savings on Fun Cards and Memberships.

Busch Gardens Williamsburg ha ufficialmente inaugurato The Big Bad Wolf: The Wolf's Revenge, la montagna russa invertita per famiglie più lunga del Nord America. La nuova attrazione presenta oltre 2.500 piedi di percorso e raggiunge velocità di 40 miglia orarie. Ambientata in un villaggio bavarese, la montagna russa è progettata per essere adatta alle famiglie con un'altezza minima richiesta di 42 pollici con supervisione o 48 pollici senza.

L'attrazione, inaugurata il 23 maggio 2025, ha già ricevuto feedback positivi dai Membri durante un'anteprima esclusiva. La cerimonia di apertura ha visto la partecipazione di autorità locali, Wolf Scouts e la direzione del parco. Per celebrare, il parco offre una promozione per il Memorial Day con sconti fino al 35% su Fun Card e abbonamenti.

Busch Gardens Williamsburg ha inaugurado oficialmente The Big Bad Wolf: The Wolf's Revenge, la montaña rusa invertida para familias más larga de América del Norte. La nueva atracción cuenta con más de 2,500 pies de pista y alcanza velocidades de 40 millas por hora. Ambientada en un pueblo bávaro, la montaña rusa está diseñada para ser apta para familias con una altura mínima requerida de 42 pulgadas con supervisión o 48 pulgadas sin ella.

La atracción, que abrió el 23 de mayo de 2025, ya ha recibido comentarios positivos de los Miembros durante una vista previa exclusiva. La ceremonia de apertura incluyó a dignatarios locales, Wolf Scouts y la dirección del parque. Para celebrarlo, el parque ofrece una venta por el Día de los Caídos con hasta un 35% de descuento en Fun Cards y Membresías.

부시 가든 윌리엄스버그가 북미에서 가장 긴 가족용 역전 롤러코스터인 The Big Bad Wolf: The Wolf's Revenge를 공식 개장했습니다. 이 새로운 어트랙션은 2,500피트 이상의 트랙을 자랑하며 최고 속도는 시속 40마일에 달합니다. 바이에른 마을을 테마로 한 이 롤러코스터는 가족 친화적으로 설계되어 감독 하에 최소 신장 42인치, 감독 없이 48인치 이상의 신장 조건이 있습니다.

2025년 5월 23일에 개장한 이 어트랙션은 독점 시사회에서 회원들로부터 긍정적인 반응을 얻었습니다. 개장식에는 지역 귀빈, 울프 스카우트, 공원 경영진이 참석했습니다. 이를 기념하여 공원에서는 메모리얼 데이 세일로 Fun Card와 멤버십에 대해 최대 35% 할인 혜택을 제공합니다.

Busch Gardens Williamsburg a officiellement ouvert The Big Bad Wolf : The Wolf's Revenge, la montagne russe inversée familiale la plus longue d'Amérique du Nord. La nouvelle attraction comprend plus de 2 500 pieds de rails et atteint des vitesses de 40 miles par heure. Située dans un village bavarois, cette montagne russe est conçue pour être familiale avec une hauteur minimale requise de 42 pouces avec supervision ou 48 pouces sans.

L'attraction, inaugurée le 23 mai 2025, a déjà reçu des retours positifs des membres lors d'une avant-première exclusive. La cérémonie d’ouverture a réuni des dignitaires locaux, des Wolf Scouts et la direction du parc. Pour célébrer, le parc propose une vente spéciale pour le Memorial Day avec jusqu’à 35% de réduction sur les Fun Cards et les abonnements.

Busch Gardens Williamsburg hat offiziell The Big Bad Wolf: The Wolf's Revenge eröffnet, die längste familienfreundliche Inverted-Achterbahn Nordamerikas. Die neue Attraktion bietet über 2.500 Fuß Strecke und erreicht Geschwindigkeiten von bis zu 40 Meilen pro Stunde. Die Achterbahn ist im Stil eines bayerischen Dorfes gestaltet und familienfreundlich mit einer Mindestgröße von 42 Zoll bei Aufsicht oder 48 Zoll ohne Aufsicht.

Die Attraktion, die am 23. Mai 2025 eröffnet wurde, hat bereits positives Feedback von Mitgliedern während einer exklusiven Vorschau erhalten. Zur Eröffnungsfeier waren lokale Würdenträger, Wolf Scouts und die Parkleitung anwesend. Zur Feier des Tages bietet der Park einen Memorial Day Sale mit bis zu 35% Rabatt auf Fun Cards und Mitgliedschaften an.

Positive
  • Launch of North America's longest family inverted coaster, expanding park attractions
  • Family-friendly design with accessible height requirements broadens potential visitor base
  • Positive early feedback from Members during preview period
  • Strategic timing with Memorial Day sale offering up to 35% savings to drive attendance
Negative
  • None.

Insights

New family coaster at Busch Gardens Williamsburg represents modest growth opportunity with potential attendance boost during key summer season.

Busch Gardens Williamsburg's launch of The Big Bad Wolf: The Wolf's Revenge marks a strategic investment in the family segment of the thrill ride market. At 2,500 feet in length with speeds up to 40 mph, this inverted coaster targets the critical family demographic with its 42-inch height requirement when accompanied by an adult.

The timing of this opening is particularly advantageous, coinciding with the start of the Memorial Day weekend – traditionally the beginning of the high-attendance summer season. This launch allows PRKS to capitalize on both holiday traffic and the peak summer months ahead.

The attraction demonstrates smart brand leveraging, resurrecting the iconic "Big Bad Wolf" name (a nostalgic nod to a previous beloved attraction) while delivering a modern experience. This approach balances appealing to returning visitors while attracting new guests.

The limited-time Memorial Day promotion with discounts up to 35% on annual passes serves as an effective conversion tool to transform single-visit guests into recurring revenue streams. Member-exclusive preview events, as mentioned in the release, also incentivize membership sales – which typically generate higher per-capita spending and more predictable attendance patterns throughout the operating season.

While a single attraction rarely moves the needle significantly for a company of this size, family coasters typically provide longer ROI than more expensive thrill rides due to broader demographic appeal and lower maintenance costs, making this a prudent capital allocation decision within PRKS's portfolio.

North America's longest family inverted coaster features more than 2,500 feet of track at speeds up to 40 miles per hour making it the ultimate family-friendly attraction

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WILLIAMSBURG, Va., May 23, 2025 /PRNewswire/ -- Busch Gardens Williamsburg is unleashing its newest and most immersive family attraction – The Big Bad Wolf: The Wolf's Revenge – opening today to all guests. North America's longest family inverted coaster delivers a highly immersive and thematic experience, where families are swept into a world of unparalleled excitement. Set in a bustling Bavarian village, the celebration quickly turns into chaos as glowing red eyes and bone-chilling howls signal the return of a terrifying creature. Riders dash through more than 2,500 feet of track at speeds up to 40 miles per hour. With its thrilling yet accessible design, this ride is perfect for kids, with a minimum height of 42 inches tall when accompanied by a supervising companion and 48 inches without, ensuring everyone can enjoy this coaster together.

Members had the exclusive opportunity to be the first to ride over this past week, and the reviews were enthusiastic, with many eager to ride again and share the experience. Now, the park is excited to open the ride to all guests so everyone can see what the buzz is about. The Virginia park celebrated with a Grand Opening Ceremony, complete with a ribbon cutting, ceremonial first ride and a DJ dance party. Wolf Scouts from the Colonial Virginia Council of Scouting America joined local dignitaries and Busch Gardens leadership for the inaugural ride.

"Last weekend, we gave our Members the opportunity to preview The Big Bad Wolf: The Wolf's Revenge during our 50th anniversary celebration, and they loved it," said Kevin Lembke, President of Busch Gardens Williamsburg and Water Country USA. "The return of the iconic wolf, paired with the nostalgia of our park's history, struck a real chord with guests, and the early reactions have been enthusiastic across the board. It's the perfect opportunity for thrill seekers of all ages to create new memories together."

LIMITED-TIME MEMORIAL DAY SALE!
For a limited time, save up to 35% on Fun Cards and Memberships:

  • Fun Card: Unlimited visits to rides, shows and seasonal events throughout 2025.
  • Membership: Unlimited visits for 12 months, plus FREE parking, up to 8 FREE guest tickets, VIP events, and exclusive discounts on merchandise, Quick Queue and more!

For more information on The Big Bad Wolf: The Wolf's Revenge and Membership, visit BuschGardens.com/Williamsburg and follow Busch Gardens on social media @BuschGardensVA.

About Busch Gardens Williamsburg
Busch Gardens® Williamsburg is an action-packed European-themed adventure park, boasting more than 100 acres of family fun. Home to top-rated roller coasters, more than 50 rides and attractions, award-winning entertainment, and signature events throughout the year. For more information, visit BuschGardens.com. Busch Gardens is part of the United Parks & Resorts Inc. (NYSE:PRKS) portfolio of theme park brands. For more information, visit us at UnitedParks.com.

Media Contact:
BuschGardensWilliamsburg.PR@BuschGardens.com

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SOURCE Busch Gardens Williamsburg

FAQ

What are the height requirements for The Big Bad Wolf: The Wolf's Revenge at Busch Gardens Williamsburg?

The minimum height requirement is 42 inches when accompanied by a supervising companion, or 48 inches without supervision.

How fast does The Big Bad Wolf: The Wolf's Revenge roller coaster go?

The coaster reaches speeds of up to 40 miles per hour along its 2,500-foot track.

What is the Memorial Day 2025 sale offer at Busch Gardens Williamsburg?

The park is offering up to 35% savings on Fun Cards and Memberships, which include unlimited visits and various benefits.

When did The Big Bad Wolf: The Wolf's Revenge open at Busch Gardens Williamsburg?

The attraction officially opened to all guests on May 23, 2025, following a Member preview period.

What is the theme of the new Big Bad Wolf coaster at Busch Gardens?

The coaster is set in a Bavarian village theme where celebrations turn to chaos as a terrifying creature returns with glowing red eyes and bone-chilling howls.
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