SEAWORLD TO BRING HORROR FRANCHISE "I KNOW WHAT YOU DID LAST SUMMER" TO HOWL-O-SCREAM THIS FALL
Rhea-AI Summary
SeaWorld (NYSE:PRKS) will debut all-new haunted houses based on Sony Pictures’ horror film “I Know What You Did Last Summer: The Final Catch” at Howl-O-Scream events in Orlando, San Diego and San Antonio starting September 11. This marks the first time the franchise is featured at a major Halloween event.
The experience will recreate key scenes from the 1997 movie and the Southport massacre storyline, placing guests inside the narrative. As part of a broader lineup of haunted houses, scare zones and live entertainment, SeaWorld is also running limited-time Killer Summer Sale discounts of up to 65% for general guests and up to 70% for Pass Members at select parks.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 27 | Park expansion opening | Positive | +0.5% | Opened Lion & Hyena Ridge within a $200 million five-year enhancement plan. |
| Jul 16 | Earnings date notice | Neutral | -0.7% | Announced the August 4 release date for second-quarter 2026 financial results. |
| Jun 18 | Leadership appointment | Positive | +1.7% | Named Jon Vigue president of Busch Gardens Tampa Bay amid park investments. |
| Jun 16 | Ticket promotion | Positive | -0.6% | Launched a Fourth of July sale offering discounts across SeaWorld parks. |
| Jun 16 | Ticket promotion | Positive | -0.6% | Introduced Busch Gardens discounts, bundled offers and complimentary military tickets. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent promotional and park-expansion announcements produced mixed reactions, with three positive-aligned moves and two negative divergences.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Buy Now and Save During Limited-Time Sale to Experience the All-New Haunted Houses Inspired by Sony Pictures' "I Know What You Did Last Summer: The Final Catch" at SeaWorld Orlando,
Making its terrifying debut during this year's Howl-O-Scream events at all three parks, the immersive experience invites guests to step beyond the screen and into a nightmare where every secret has a price and every corner hides the vengeful Fisherman. The all-new haunted houses premiere on September 11 at all three parks.
Based on the first installment of the iconic horror franchise licensed by Sony Pictures, "I Know What You Did Last Summer: The Final Catch" is a haunted house version of the 1997 hit. Guests will wander through horrifying recreations of several unforgettable movie scenes and into the events that unfold during the original
"We're always looking for new ways to raise the bar on immersive entertainment, and bringing 'I Know What You Did Last Summer' to our Howl-O-Scream events is an exciting milestone for all three SeaWorld parks," said Marc Swanson, CEO of United Parks & Resorts. "This thrilling franchise has captivated horror fans for years with its suspense and terror. Now our guests will step into that world, facing some of the same heart-pounding moments that made the film come alive. As one thrilling part of a lineup of haunted houses, scare zones, live entertainment and immersive experiences, we are excited to deliver what we believe is our most ambitious Howl-O-Scream yet."
The arrival of "I Know What You Did Last Summer: The Final Catch" marks a major addition to SeaWorld's award-winning Howl-O-Scream events, where guests can experience elaborate haunted houses, immersive scare zones, sinister live entertainment, themed bars, and the most adrenaline-pumping coasters in the dark.
Now is the perfect time to lock in the screams. SeaWorld Orlando and SeaWorld San Diego guests can take advantage of the limited-time Killer Summer Sale, with savings of up to
For event dates, tickets and promotions, guests can visit SeaWorld Orlando, SeaWorld San Diego and SeaWorld San Antonio.
About SeaWorld
SeaWorld is a leading marine life theme park and accredited zoo and aquarium that provides experiences that matter while educating and inspiring guests of all ages to care about marine life. Welcoming millions of guests every year, the parks offer fun and enriching experiences from up-close animal encounters and year-round educational programs to award-winning marine-life-themed rides and attractions, special events, and exciting entertainment. For more than 60 years SeaWorld has advanced the conservation of marine life in and outside its parks through science, education, and exceptional animal care that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. SeaWorld is one of the largest marine animal rescue organizations in the world, helping more than 43,000 animals to date. The SeaWorld Conservation Fund, a non-profit foundation established in 2003, has provided more than
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services, and technologies. Sony Pictures Television operates dozens of wholly owned or joint-venture production companies around the world. SPE's Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics.
See www.sonypictures.com/corp/divisions for more information.
Media Contacts:
SeaWorld Orlando: SWO-PR@SeaWorld.com
SeaWorld San Diego: SWCPR@SeaWorld.com
SeaWorld San Antonio: Chuck.Cureau@SeaWorld.com
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SOURCE SeaWorld