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SEAWORLD TO BRING HORROR FRANCHISE "I KNOW WHAT YOU DID LAST SUMMER" TO HOWL-O-SCREAM THIS FALL

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SeaWorld (NYSE:PRKS) will debut all-new haunted houses based on Sony Pictures’ horror film “I Know What You Did Last Summer: The Final Catch” at Howl-O-Scream events in Orlando, San Diego and San Antonio starting September 11. This marks the first time the franchise is featured at a major Halloween event.

The experience will recreate key scenes from the 1997 movie and the Southport massacre storyline, placing guests inside the narrative. As part of a broader lineup of haunted houses, scare zones and live entertainment, SeaWorld is also running limited-time Killer Summer Sale discounts of up to 65% for general guests and up to 70% for Pass Members at select parks.

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Market Context

The announcement can be evaluated against the stock's mixed promotional-news record: the June 16 sal...
Analysis

The announcement can be evaluated against the stock's mixed promotional-news record: the June 16 sale coincided with a 0.58% decline, while recent park expansion news accompanied a 0.51% gain. Recent net selling remains a risk factor to monitor.

Key Figures

Park locations: 3 parks Premiere date: September 11 Ticket savings: Up to 65% +2 more
5 metrics
Park locations 3 parks Howl-O-Scream haunted-house launch
Premiere date September 11 All three parks
Ticket savings Up to 65% Howl-O-Scream tickets at SeaWorld Orlando and San Diego
Pass Member savings Up to 70% Howl-O-Scream tickets at SeaWorld Orlando and San Diego
Film release year 1997 Original film referenced by the haunted house

Historical Context

5 past events · Latest: Jul 27 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jul 27 Park expansion opening Positive +0.5% Opened Lion & Hyena Ridge within a $200 million five-year enhancement plan.
Jul 16 Earnings date notice Neutral -0.7% Announced the August 4 release date for second-quarter 2026 financial results.
Jun 18 Leadership appointment Positive +1.7% Named Jon Vigue president of Busch Gardens Tampa Bay amid park investments.
Jun 16 Ticket promotion Positive -0.6% Launched a Fourth of July sale offering discounts across SeaWorld parks.
Jun 16 Ticket promotion Positive -0.6% Introduced Busch Gardens discounts, bundled offers and complimentary military tickets.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent promotional and park-expansion announcements produced mixed reactions, with three positive-aligned moves and two negative divergences.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Buy Now and Save During Limited-Time Sale to Experience the All-New Haunted Houses Inspired by Sony Pictures' "I Know What You Did Last Summer: The Final Catch" at SeaWorld Orlando, San Diego and San Antonio as Part of This Year's Biggest and Most Immersive Howl-O-Scream Events

ORLANDO, Fla. and SAN DIEGO and SAN ANTONIO, July 31, 2026 /PRNewswire/ -- This fall, the past refuses to stay buried as SeaWorld Orlando, SeaWorld San Diego, and SeaWorld San Antonio unveil all-new haunted houses inspired by the Sony Pictures horror movie, "I Know What You Did Last Summer," marking the first time the film is being brought to life at a major Halloween event.

This fall, the past refuses to stay buried as SeaWorld Orlando, SeaWorld San Diego, and SeaWorld San Antonio unveil all-new haunted houses inspired by the Sony Pictures horror movie, “I Know What You Did Last Summer,” marking the first time the film is being brought to life at a major Halloween event.

Making its terrifying debut during this year's Howl-O-Scream events at all three parks, the immersive experience invites guests to step beyond the screen and into a nightmare where every secret has a price and every corner hides the vengeful Fisherman. The all-new haunted houses premiere on September 11 at all three parks.

Based on the first installment of the iconic horror franchise licensed by Sony Pictures, "I Know What You Did Last Summer: The Final Catch" is a haunted house version of the 1997 hit. Guests will wander through horrifying recreations of several unforgettable movie scenes and into the events that unfold during the original Southport massacre. The movie, and the haunted houses, tell the story of a group of friends who desperately attempt to hide a deadly accident, but their shared secret awakens a killer determined to make them pay. Now, SeaWorld guests will become part of that terrifying story.

"We're always looking for new ways to raise the bar on immersive entertainment, and bringing 'I Know What You Did Last Summer' to our Howl-O-Scream events is an exciting milestone for all three SeaWorld parks," said Marc Swanson, CEO of United Parks & Resorts. "This thrilling franchise has captivated horror fans for years with its suspense and terror. Now our guests will step into that world, facing some of the same heart-pounding moments that made the film come alive. As one thrilling part of a lineup of haunted houses, scare zones, live entertainment and immersive experiences, we are excited to deliver what we believe is our most ambitious Howl-O-Scream yet."

The arrival of "I Know What You Did Last Summer: The Final Catch" marks a major addition to SeaWorld's award-winning Howl-O-Scream events, where guests can experience elaborate haunted houses, immersive scare zones, sinister live entertainment, themed bars, and the most adrenaline-pumping coasters in the dark.

Now is the perfect time to lock in the screams. SeaWorld Orlando and SeaWorld San Diego guests can take advantage of the limited-time Killer Summer Sale, with savings of up to 65% on Howl-O-Scream tickets and up to 70% for Pass Members. At SeaWorld San Antonio, Howl-O-Scream is included with park admission, and guests can save on tickets, Season Passes and Annual Passes with the Summer Sale.

For event dates, tickets and promotions, guests can visit SeaWorld Orlando, SeaWorld San Diego and SeaWorld San Antonio.

About SeaWorld
SeaWorld is a leading marine life theme park and accredited zoo and aquarium that provides experiences that matter while educating and inspiring guests of all ages to care about marine life. Welcoming millions of guests every year, the parks offer fun and enriching experiences from up-close animal encounters and year-round educational programs to award-winning marine-life-themed rides and attractions, special events, and exciting entertainment. For more than 60 years SeaWorld has advanced the conservation of marine life in and outside its parks through science, education, and exceptional animal care that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. SeaWorld is one of the largest marine animal rescue organizations in the world, helping more than 43,000 animals to date.  The SeaWorld Conservation Fund, a non-profit foundation established in 2003, has provided more than $20 million to nearly 1,400 organizations to advance critical research on every continent.  A portion of park proceeds goes toward supporting these longstanding conservation commitments. SeaWorld parks are in Orlando, San Antonio, San Diego, and Abu Dhabi, United Arab Emirates (UAE).  SeaWorld is part of the United Parks & Resorts Inc. (NYSE: PRKS) portfolio of theme park brands. For more information, visit us at SeaWorld.com. 

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services, and technologies. Sony Pictures Television operates dozens of wholly owned or joint-venture production companies around the world. SPE's Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics.

See www.sonypictures.com/corp/divisions for more information.

Media Contacts:
SeaWorld Orlando: SWO-PR@SeaWorld.com
SeaWorld San Diego: SWCPR@SeaWorld.com
SeaWorld San Antonio: Chuck.Cureau@SeaWorld.com

SeaWorld

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SOURCE SeaWorld

FAQ

What is SeaWorld (PRKS) adding to Howl-O-Scream with "I Know What You Did Last Summer" in 2026?

SeaWorld is adding all-new haunted houses themed to “I Know What You Did Last Summer: The Final Catch” at its 2026 Howl-O-Scream events. According to SeaWorld, guests will walk through recreations of iconic scenes and become part of the movie-inspired storyline.

When do the "I Know What You Did Last Summer: The Final Catch" haunted houses open at SeaWorld parks?

The haunted houses themed to “I Know What You Did Last Summer: The Final Catch” open on September 11 at SeaWorld Orlando, San Diego and San Antonio. According to SeaWorld, they debut as part of this fall’s Howl-O-Scream events across all three parks.

Which SeaWorld parks will feature the "I Know What You Did Last Summer" haunted houses in 2026?

SeaWorld Orlando, SeaWorld San Diego and SeaWorld San Antonio will all feature the new “I Know What You Did Last Summer: The Final Catch” haunted houses. According to SeaWorld, this is the first time the film franchise is included in a major Halloween event.

What discounts are available for SeaWorld Howl-O-Scream tickets featuring "I Know What You Did Last Summer" in 2026?

SeaWorld is offering a limited-time Killer Summer Sale with up to 65% off Howl-O-Scream tickets and up to 70% off for Pass Members at Orlando and San Diego. According to SeaWorld, San Antonio includes Howl-O-Scream with regular park admission.

Is Howl-O-Scream included with admission at SeaWorld San Antonio for the 2026 "I Know What You Did Last Summer" event?

Yes, Howl-O-Scream is included with regular park admission at SeaWorld San Antonio. According to SeaWorld, guests there can experience “I Know What You Did Last Summer: The Final Catch” haunted house plus other attractions while saving through Summer Sale ticket and pass offers.

How is the "I Know What You Did Last Summer" haunted house experience described by SeaWorld for Howl-O-Scream?

SeaWorld describes the experience as an immersive haunted house where guests step beyond the screen into the film’s storyline. According to SeaWorld, visitors encounter recreations of unforgettable scenes and face the vengeful Fisherman within the broader Howl-O-Scream event lineup.