Burger King® Invites Guests to Dive Into a Sea of Flavor with All-New SpongeBob™ Movie Menu
Rhea-AI Summary
Burger King (NASDAQ:PSKY) launches a limited‑time SpongeBob Movie: Search for SquarePants menu at participating U.S. restaurants beginning Dec. 2, 2025, while supplies last.
The promotion features four themed items — Krabby Whopper (1/4 lb. flame‑grilled beef on a yellow square bun), Mr. Krabs' Cheesy Bacon Tots, Patrick's Star‑berry Shortcake Pie, and Pirate's Frozen Pineapple Float — plus a Bikini Bottom Bundle, a Pineapple Under the Sea King Jr. Meal with collectible toys, themed packaging, and a Miami pop‑up event on Dec. 6–7.
Royal Perks members get app access to exclusive meals; the SpongeBob movie opens in U.S. theaters Dec. 19, 2025. Visit the BK app or www.bk.com for details.
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News Market Reaction – PSKY
On the day this news was published, PSKY declined 1.94%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers showed mixed moves, with names like TKO up 4.5% and others such as WMG and NWSA down modestly. No clear, unified sector direction appears around this announcement.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 08 | Dividend declaration | Positive | +9.0% | Announced a $0.05 per share quarterly cash dividend with set record date. |
| Dec 08 | Tender offer response | Positive | +9.0% | Warner Bros. Discovery confirmed receipt of PSKY’s unsolicited tender offer. |
| Dec 08 | Acquisition offer | Positive | +9.0% | Paramount launched an all‑cash tender offer to acquire WBD at $30 per share. |
| Dec 03 | Marketing campaign | Neutral | -7.3% | Pluto TV introduced a seasonal campaign and free in‑person ‘Holiday Rage Rooms.’ |
| Dec 01 | Menu promotion | Neutral | -1.9% | Burger King launched a limited‑time SpongeBob Movie menu with themed items and toys. |
Recent corporate and strategic announcements (dividend and large tender offer) saw strong positive price reactions, while consumer/branding campaigns around Burger King and Pluto TV had modest or negative moves.
This announcement continues Paramount Skydance’s use of its Burger King relationship and IP-based campaigns, similar to the earlier SpongeBob menu news on Dec. 1, 2025. In the same month, the company launched a major all‑cash tender offer for Warner Bros. Discovery, with related headlines and a new quarterly dividend, each coinciding with a +9.02% move. By contrast, marketing-focused initiatives like Pluto TV’s holiday campaign and the prior Burger King menu announcement saw weaker or negative reactions, underscoring a pattern where investors responded more favorably to financial and M&A catalysts than to promotional tie-ins.
Market Pulse Summary
This announcement highlights another branded collaboration leveraging SpongeBob IP through Burger King, echoing the earlier SpongeBob menu launch on Dec. 2, 2025. Historically, investors reacted more strongly to PSKY’s financial and strategic developments—such as the all‑cash tender offer for Warner Bros. Discovery and the new quarterly dividend—than to promotional campaigns. With shares at $14.12, below the 200-day MA of 16.03, investors may watch for how such partnerships support broader revenue and strategic goals alongside larger corporate actions.
AI-generated analysis. Not financial advice.
At participating
The SpongeBob menu features limited-time creations inspired by all your favorite SpongeBob movie characters, including:
- SpongeBob's Krabby Whopper®: A 1/4 lb.
100% beef patty, flame grilled on a yellow square bun, (color from natural spice) stacked with melty American cheese, lettuce, tomatoes, pickles, onions, and a splash of mayo and ketchup. - Mr. Krabs' Cheesy Bacon Tots: Crispy, coin-shaped tots filled with gooey cheese, savory bacon bits, and fluffy potatoes. Served in a treasure chest carton, they're a crispy, cheesy jackpot straight from the Krusty Krab®.
- Patrick's Star-berry Shortcake Pie: Strawberry shortcake pie slice with strawberry and vanilla flavored creamy layers, a crunchy cookie crumb crust, shortcake cookie crumbles, and pink star-shaped sprinkles make this dessert a star-studded undersea treat inspired by SpongeBob's best pal, Patrick.
- Pirate's Frozen Pineapple Float: Icy refreshing frozen pineapple flavored beverage topped with tropical flavor cold foam. Sip, slurp, and let your imagination set sail with every frosty sip.
- Bikini Bottom™ Bundle: Can't pick just one? Enjoy all four LTO items in a Pineapple shaped Under the Sea Box, complete with medium float and 8-piece Cheesy Bacon Tots.
- King Jr. Meal: For the tiniest fans in the family, Burger King is offering a special-edition King Jr. Meal in a Pineapple shaped Under the Sea Box, featuring one of six collectible SpongeBob™ toys and limited-edition SpongeBob crown.
"At Burger King we do partnerships that are fun for the whole family and Oh Jellyfish! Arghh we ready for SpongeBob this month!" said Joel Yashinsky, Chief Marketing Officer, Burger King US&C. "This latest partnership with The SpongeBob™ Movie might just be our most exciting menu yet, with four delicious menu innovations, one-of-a-kind kids toys, and exclusive packaging including two special edition BK crowns."
"Our long-standing partnership with Burger King has always been built on bold ideas and shared creativity — but this SpongeBob campaign is next-level, said Michelle Hagen, Executive Vice President of Worldwide Partnerships at Paramount Pictures. "We're diving deeper than ever into the world of Bikini Bottom and bringing fans the most epic FUN and never-been-done-before. It's the ultimate mash-up of imagination and innovation."
And the adventure doesn't stop there! Royal Perks members are invited to order items from the SpongeBob Menu with SpongeBob himself through the BK App and get access to exclusive meals.
Guests can also continue the adventure beyond the menu as The SpongeBob Movie: Search for SquarePants™ hits
ABOUT BURGER KING®
Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and
ABOUT PARAMOUNT, A SKYDANCE CORPORATION
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount, a Skydance Corporation (NASDAQ: PSKY), a leading next-generation global media and entertainment company comprised of three business segments: Filmed Entertainment, Direct-to-Consumer, and TV Media. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures and Paramount Animation. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
ABOUT THE SPONGEBOB MOVIE SEARCH FOR SQUAREPANTS
SpongeBob and his Bikini Bottom friends set sail in their biggest, all-new, can't miss cinematic event ever…The SpongeBob Movie: Search for SquarePants. Desperate to be a big guy, SpongeBob sets out to prove his bravery to Mr. Krabs by following The Flying Dutchman – a mysterious swashbuckling ghost pirate – on a seafaring comedy-adventure that takes him to the deepest depths of the deep sea, where no Sponge has gone before.
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SOURCE Restaurant Brands International Inc.
FAQ
When does Burger King (PSKY) start the SpongeBob Movie menu in the U.S.?
What menu items are included in Burger King's (PSKY) SpongeBob limited‑time offering?
Does Burger King (PSKY) offer a kids meal or collectible toys for the SpongeBob promotion?
Are there any special Burger King (PSKY) events tied to the SpongeBob menu?
How can Royal Perks members access exclusive SpongeBob meals from Burger King (PSKY)?
