PARAMOUNT ANNOUNCES LANDMARK MEDIA RIGHTS AGREEMENT WITH ZUFFA BOXING
Paramount (NASDAQ: PSKY) has secured a landmark media rights agreement with Zuffa Boxing, making Paramount+ the exclusive streaming home for boxing events across the U.S., Canada, and Latin America. The long-term partnership, starting January 2026, will initially feature 12 boxing events annually, with plans for expansion.
Zuffa Boxing, a joint venture between TKO Group Holdings and Sela, will be led by prominent industry figures including UFC's Dana White and WWE's Nick Khan. Select events may be simulcast on CBS and other Paramount platforms, expanding the reach of the boxing content.
Paramount (NASDAQ: PSKY) ha assicurato un accordo storico sui diritti mediatici con Zuffa Boxing, rendendo Paramount+ la casa di streaming esclusiva per gli eventi di pugilato negli Stati Uniti, in Canada e in America Latina. La partnership di lungo periodo, che avrà inizio gennaio 2026, comprenderà inizialmente 12 eventi di pugilato all'anno, con piani di espansione. Zuffa Boxing, joint venture tra TKO Group Holdings e Sela, sarà guidata da figure di spicco del settore tra cui Dana White, presidente dell'UFC, e Nick Khan di WWE. Alcuni eventi potrebbero essere trasmessi in simulcast su CBS e su altre piattaforme di Paramount, ampliando la diffusione dei contenuti di pugilato.
Paramount (NASDAQ: PSKY) ha asegurado un acuerdo histórico de derechos mediáticos con Zuffa Boxing, haciendo de Paramount+ el hogar exclusivo de streaming para eventos de boxeo en Estados Unidos, Canadá y América Latina. La asociación a largo plazo, que comenzará en enero de 2026, inicialmente contará con 12 eventos de boxeo al año, con planes de expansión. Zuffa Boxing, una empresa conjunta entre TKO Group Holdings y Sela, estará liderada por figuras destacadas de la industria como Dana White de UFC y Nick Khan de WWE. Algunos eventos pueden transmitirse en simulcast en CBS y otras plataformas de Paramount, ampliando el alcance del contenido de boxeo.
Paramount (NASDAQ: PSKY)는 Zuffa Boxing과의 중요한 미디어 권리 계약을 체결하여 Paramount+를 미국, 캐나다, 라틴 아메리카 전역의 권투 이벤트 독점 스트리밍 플랫폼으로 만들었습니다. 2026년 1월에 시작되는 이 장기 파트너십은 초기적으로 연간 12개 권투 이벤트를 제공하며 확장 계획이 있습니다. Zuffa Boxing은 TKO Group Holdings와 Sela의 합작 벤처로 UFC의 Dana White와 WWE의 Nick Khan를 포함한 업계 주요 인물들이 이끌 예정입니다. 일부 이벤트는 CBS 및 Paramount의 다른 플랫폼에서 동시 방송될 수 있어 권투 콘텐츠의 도달 범위를 확장합니다.
Paramount (NASDAQ: PSKY) a conclu un accord historique sur les droits médiatiques avec Zuffa Boxing, faisant de Paramount+ le foyer exclusif de streaming pour les événements de boxe aux États-Unis, au Canada et en Amérique latine. Ce partenariat à long terme, qui débute en janvier 2026, prévoit initialement 12 événements de boxe par an, avec des plans d’expansion. Zuffa Boxing, une coentreprise entre TKO Group Holdings et Sela, sera dirigée par des figures de premier plan de l’industrie, notamment Dana White de l’UFC et Nick Khan de la WWE. Certains événements pourront être diffusés en simulcast sur CBS et d'autres plateformes Paramount, élargissant la portée du contenu de boxe.
Paramount (NASDAQ: PSKY) hat eine bahnbrechende Vereinbarung über Medienrechte mit Zuffa Boxing getroffen und macht Paramount+ zur exklusiven Streaming-Heimat für Boxveranstaltungen in den USA, Kanada und Lateinamerika. Die langfristige Partnerschaft, die im Januar 2026 beginnt, wird zunächst 12 Boxevents pro Jahr umfassen, mit Plänen zur Erweiterung. Zuffa Boxing, ein Gemeinschaftsunternehmen von TKO Group Holdings und Sela, wird von führenden Branchenpersönlichkeiten geleitet, darunter UFCs Dana White und WWEs Nick Khan. Ausgewählte Veranstaltungen könnten im Simulcast auf CBS und anderen Paramount-Plattformen übertragen werden, was die Reichweite der Boxinhalte erhöht.
Paramount (NASDAQ: PSKY) أبرمت صفقة تاريخية لحقوق الوسائط مع Zuffa Boxing، مما يجعل Paramount+ الموطن البثي الحصري لفعاليات الملاكمة في الولايات المتحدة وكندا وأمريكا اللاتينية. الشراكة طويلة الأجل، التي ستبدأ في يناير 2026، ستتضمن مبدئيًا 12 حدثًا ملاكمة سنويًا مع خطط لتوسيعها. Zuffa Boxing، مشروع مشترك بين TKO Group Holdings و Sela، سيقوده شخصيات رائدة في الصناعة بما في ذلك Dana White من UFC وNick Khan من WWE. قد تُبث بعض الأحداث في البث المتزامن على CBS وغيرها من منصات Paramount، مما يوسع نطاق محتوى الملاكمة.
Paramount (NASDAQ: PSKY) 已与 Zuffa Boxing 取得里程碑式的媒体权利协议，使 Paramount+ 成为美 国、加拿大和拉美区拳击赛事的独家流媒体平台。长期合作关系将于 2026年1月 开始，初步将提供每年 12场拳击赛事，并有扩展计划。Zuffa Boxing 是 TKO Group Holdings 与 Sela 的合资企业，将由行业知名人物领军，包括 UFC 的 Dana White 与 WWE 的 Nick Khan。部分赛事可能在 CBS 与 Paramount 的其他平台进行同步转播，扩大拳击内容的覆盖范围。
- None.
- Initial content slate limited to 12 events per year
- Actual event schedule and first streaming date not yet announced
- Financial terms of the agreement not disclosed
Insights
Landmark boxing rights deal strengthens Paramount's sports portfolio and streaming differentiation strategy amid fierce competition.
This media rights agreement represents a significant strategic move for Paramount as it battles for relevance in the crowded streaming landscape. Securing exclusive rights to Zuffa Boxing across multiple territories positions Paramount+ with valuable live sports content – increasingly the crown jewel of streaming platforms due to its ability to drive subscriptions, reduce churn, and command premium advertising rates.
The deal's structure is particularly noteworthy. Beginning January 2026 with 12 initial boxing events and growth plans for subsequent years suggests a measured approach that limits initial financial exposure while establishing the foundation for expansion. The cross-platform distribution strategy – leveraging both Paramount+ and potentially CBS – maximizes both subscription and advertising revenue streams.
This agreement aligns with industry trends where streaming platforms are aggressively pursuing sports rights to differentiate their offerings. For Paramount, this represents the latest move in building a year-round sports calendar that can keep subscribers engaged between tentpole entertainment releases. The involvement of Dana White and the UFC connection through TKO Group creates natural programming synergies that could strengthen viewer retention.
The timing is particularly strategic as boxing has seen a resurgence in popularity, especially with younger demographics. By partnering with Zuffa Boxing, Paramount gains access to combat sports viewers who have historically shown strong engagement metrics and subscription loyalty. While financial terms weren't disclosed, the multi-year, multi-territory nature of the agreement suggests a substantial commitment that will impact Paramount's content acquisition budget but potentially deliver strong ROI through subscriber growth and retention.
Paramount+ will become the exclusive home of Zuffa Boxing throughout
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Zuffa Boxing is the new professional boxing promotion formed by TKO and leading entertainment conglomerate Sela, with leadership from UFC President and CEO Dana White; HE Turki Alalshikh, Chairman of the General Entertainment Authority and President of the Saudi Boxing Federation; Sela Managing Director and CEO Dr. Rakan Alharthy; and WWE President and TKO Board Member Nick Khan.
Beginning in January 2026, Paramount will exclusively distribute a full slate of Zuffa Boxing events starting with 12 action-packed cards, with plans to grow that number in subsequent years. The bouts will be available via Paramount's direct-to-consumer streaming platform Paramount+, with the potential for select events to be simulcast on CBS, America's leading broadcast network, and other Paramount platforms.
Dana White commented: "I'm excited to bring great boxing events to a global audience. There are millions of boxing fans that will now be able to watch competitive fights with up-and-coming boxers as well as the biggest stars in the sport. Paramount will be the home for UFC and boxing fans to watch the greatest fights in combat sports."
HE Turki Alalshikh said: "This partnership with Paramount reinforces our vision to redefine the way viewers consume boxing. More fight fans will now have access to watch some of the most exciting boxers around. We have seen the proof that the appetite is there, this is the future for live boxing coverage and will ensure the sport continues to thrive."
Said Cindy Holland, Chair of Direct-to-Consumer for Paramount, a Skydance Corporation: "Paramount has long been a leader in sports and sports storytelling, and this partnership marks a bold new chapter – not just for us, but for the future of boxing. It's a partnership that advances several of our core priorities: delivering premium sports to fans, providing audiences with year-round marquee live events, and creating long-term value through a differentiated, must-watch portfolio of content. By combining TKO and Zuffa Boxing's world-class production and promotional capabilities with our subscribers' passion for sports, we are confident we will deliver something truly special to boxing fans throughout the
Further details about Zuffa Boxing, including fight schedules and the first event to be live streamed on Paramount+, will be announced in the months ahead.
About Paramount, a Skydance Corporation
Paramount, a Skydance Corporation (Nasdaq: PSKY) is a leading, next‑generation global media and entertainment company, comprised of three business segments: Filmed Entertainment, Direct-to-Consumer, and TV Media. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America's most-watched broadcast network, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, Pluto TV, and Skydance's Animation, Film, Television, Interactive/Games, and Sports divisions. For more information, please visit www.paramount.com.
About Zuffa Boxing
Zuffa Boxing is a joint venture between TKO Group Holdings, Inc. ("TKO") (NYSE: TKO) and Sela, the entertainment conglomerate. TKO serves as managing partner, providing day-to-day operational expertise, management, and oversight of the promotion, with executive leadership anchored by UFC President and CEO Dana White and WWE President and TKO Board Member Nick Khan. The promotion aims to reimagine the sport of boxing by evolving the current model to restore the sport's rightful place in the forefront of the global sports ecosystem. For more information, follow @Zuffa_Boxing on X; and @ZuffaBoxing on Snapchat, Instagram, Threads, and TikTok.
About Sela
Founded in 1997, Sela is a Saudi Arabian company specializing in creating, constructing, and operating unique destinations and recreational experiences across sports, entertainment, culture, and hospitality sectors. Initially recognized as
About TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
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SOURCE Paramount Skydance Corporation
FAQ
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