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Market One: PesoRama Expanding Its Value Retail Network Across Mexico

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PesoRama (OTC: PSSOF) is expanding its JOi Dollar Plus store network in Mexico, announcing the recent openings of store #35, #36, and #37 on April 22, 2026.

The company is growing its retail footprint amid sustained consumer demand for value retail in a market estimated to support 10,000 to 13,000 dollar store locations nationally.

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AI-generated analysis. Not financial advice.

Positive

  • Opened three new stores: #35, #36, and #37
  • Expansion of JOi Dollar Plus network across Mexico

Negative

  • Limited national footprint: 37 stores versus an estimated 10,000–13,000 dollar-store market

News Market Reaction – PSSOF

+22.60%
1 alert
+22.60% News Effect

On the day this news was published, PSSOF gained 22.60%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

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Vancouver, British Columbia--(Newsfile Corp. - April 22, 2026) - Market One ("Market One"), a marketing agency for public companies, shares editorial and video features on emerging growth stories across the resource, energy, and technology sectors. Market One delivers content creation and distribution through a suite of products across video, editorial, and social media.

PesoRama Inc.: Scaling Its JOi Dollar Plus Store Network Amid Mexico's Growing Value Retail Sector

PesoRama Inc. (TSXV: PESO) (OTC Pink: PSSOF) (FSE: ZE6) (the "Company" or "PesoRama") reviewed its retail expansion strategy and store growth across Mexico, including the recent openings of store locations #35, #36, and #37.

The article examines PesoRama's expanding store footprint and operating performance across Mexico, against the backdrop of sustained consumer demand for value retail in the region. The Company operates in a market estimated to support 10,000 to 13,000 dollar store locations nationally.

To read the full article, please visit BNN Bloomberg at: https://www.bnnbloomberg.ca/investment-trends/2026/04/22/pesorama-grows-stronger-in-mexicos-dollar-store-boom/

About PesoRama Inc.

PesoRama Inc. ("PesoRama"), operating under the JOi Dollar Plus brand, is a Mexican value dollar store retailer. PesoRama launched operations in 2019 in Mexico City and the surrounding areas targeting high density, high traffic locations. PesoRama's stores offer consistent merchandise offerings which include items in the following categories: household goods, pet supplies, seasonal products, party supplies, health and beauty, snack food items, confectionery and more.

For more information, please visit www.pesorama.ca.

Contact:
Rahim Bhaloo
rahim@rahimbhaloo.com
416-816-3291

About Market One

Market One is a Canadian marketing agency for public companies, delivering best-in-class content creation and distribution. The firm helps position companies for meaningful engagement through a suite of products across video, editorial, and social media. Clients benefit from increased visibility and strengthened awareness through Market One's content and relationships with industry-leading media outlets.

To learn more about Market One, visit its website.

Contact:
Bryan Nikkel
bryan@marketone.ca
778-836-0109

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/293847

FAQ

How many PesoRama stores does PSSOF operate as of April 22, 2026?

PesoRama operates 37 stores as of April 22, 2026. According to PesoRama, the company recently opened stores #35, #36, and #37, expanding its JOi Dollar Plus network across Mexico.

What is the national market size estimate for dollar stores cited for PSSOF expansion?

The Mexican dollar-store market is estimated at 10,000 to 13,000 locations. According to PesoRama, this estimate frames the company’s expansion opportunity for its JOi Dollar Plus format.

What did PSSOF announce about its retail expansion strategy on April 22, 2026?

PSSOF announced continued scaling of its JOi Dollar Plus store network with three recent openings. According to PesoRama, the update reviews store growth and operating performance across Mexico.

Where can investors read the full article about PesoRama’s expansion (PSSOF)?

The full article is available on BNN Bloomberg’s website covering PesoRama’s store growth. According to PesoRama, the article examines its footprint and performance amid Mexico’s value retail demand.

Does the PSSOF release include earnings or financial guidance tied to the expansion?

No, the announcement does not provide earnings figures or forward financial guidance. According to PesoRama, the communication focuses on store openings and market context rather than financial results.