PayPal Launches Agentic Commerce Services to Power AI-Driven Shopping

Rhea-AI Summary

PayPal (NASDAQ:PYPL) launched agentic commerce services on October 28, 2025, a suite that connects merchant catalogs, inventory, fulfillment, payments, identity, and buyer protection to AI shopping surfaces.

Key elements include agent ready (an agentic payments solution) and store sync (catalog and order management). Integrations start with partners Wix, Cymbio, Commerce (BigCommerce & Feedonomics), and Shopware. Merchant discoverability on Perplexity is planned before year-end 2025, and agent ready is planned for early 2026. Merchants can sign up at PayPal.ai. Availability may vary by e-commerce provider.

Positive

• Agent ready payments launching early 2026
• Merchant discoverability on Perplexity planned before year-end 2025
• Strategic integrations with Wix, Cymbio, BigCommerce/Feedonomics, and Shopware
• One integration enables visibility across multiple AI shopping surfaces

Negative

• Rollout timing is forward-looking and subject to change
• Availability of store sync integrations may vary by provider
• Initial shopping agent testing limited to select markets

Insights

AI commerce strategist

PayPal launched "agentic commerce services" to connect merchants to AI shopping via payments, catalogs, and partner integrations.

PayPal built a bundled offering that links its payments, identity, and buyer protection to AI discovery and checkout. The suite includes an "agent ready" payment capability and a "store sync" product-catalog integration tied to partners such as Wix, Cymbio, Commerce (BigCommerce & Feedonomics), and Shopware. Merchants can enable discoverability across AI surfaces through a single PayPal integration while retaining merchant-of-record status and buyer protections.

Deliverability depends on partner integrations, platform adoption, and the timelines disclosed. Merchant sign-up for store sync is available today at PayPal.ai and merchant discoverability on Perplexity is slated to occur before the end of the year. Agent ready is scheduled to become available in early 2026. Watch partner rollout cadence and availability notes; integration availability may vary by e-commerce provider.

Strategic partnerships with Wix, Cymbio, Commerce, and Shopware will allow merchants to seamlessly enable product discovery in AI platforms including Perplexity

SAN JOSE, Calif., Oct. 28, 2025 /PRNewswire/ -- Today, PayPal Inc. launched agentic commerce services, a suite of solutions that allow merchants to attract customers and future-proof their success in the new era of AI-powered commerce. Built upon PayPal's trusted payments infrastructure, identity verification, and buyer protection, its agentic commerce services are designed to enable the first wave of commerce capabilities for the emerging world of AI-driven shopping.

PayPal's agentic commerce services will initially include an agentic payment solution, as well as a catalog and order management offering that helps merchants seamlessly connect product data, inventory, and fulfillment with AI-driven discovery and checkout experiences.

PayPal is building these capabilities with an open approach that supports leading payments protocols and AI platforms, giving merchants flexibility to integrate across multiple AI ecosystems through one single integration. This is the first of many offerings PayPal will launch, bringing together the company's trusted wallets, infrastructure, risk, identity, and buyer protection to enable trustworthy AI commerce experiences on a global scale.

Introducing PayPal agent ready & store sync

PayPal will be introducing an agentic payments solution called agent ready, which instantly unlocks for the millions of existing PayPal merchants the ability to accept payments on AI surfaces. Whether for conversational AI or through browser-automated experiences, agent ready will enable fraud detection, buyer protection, and dispute resolution with no additional technical lift required. Merchants will gain access to new ways to become discoverable while offering payments flexibility, built on the latest PayPal checkout configurations.

In addition, PayPal is introducing store sync, a new capability that will make any merchants' product data discoverable within leading AI channels, including the ability to seamlessly drop orders to their existing fulfillment and management systems. Key benefits for merchants include:

• Fast integration: Merchants' product catalogs will seamlessly become discoverable and purchasable through integrations with our strategic partners Wix, Cymbio, Commerce (BigCommerce & Feedonomics), and Shopware.ⁱ
  
  
• Increased product discovery and conversion: Merchants can benefit from discovery within AI shopping surfaces and drive conversions with intent-driven shopping vs. traditional search, browse, and cart experiences.
  
  
• Preserve customer insights and relationships: Through store sync, merchants remain the merchant of record and retain control of brand visibility and customer communications for all agent-initiated transactions.
  
  
• One-to-many compatibility: A single PayPal integration can enable merchants to be seen across multiple AI shopping surfaces. Platforms where merchants can be discovered will include Perplexity and experiences such as our shopping agent in the PayPal app, which is currently being tested in select markets. Additional surfaces to come.

"AI is driving the next wave of innovation in how payments are made and managed," said Michelle Gill, GM of Small Business and Financial Services at PayPal. "Our agentic commerce services support leading payments protocols and AI platforms, directly connecting PayPal merchants to millions of consumers who are now using agent platforms for their day-to-day shopping needs."

Existing and prospective PayPal merchants can sign up for store sync today by visiting PayPal.ai. Enrolling with store sync will become available soon. Merchant discoverability on Perplexity will become available before the end of the year. Agent ready will become available in early 2026.

ⁱ Integrations to AI services via PayPal's store sync may vary by provider. Check with your e-commerce solution provider about availability.

Forward-Looking Statements
This press release contains "forward-looking" statements within the meaning of applicable securities laws. Forward-looking statements and information relate to future events and future performance and reflect, among other things, the timing of launch and the functionality of services. Forward looking statements may be identified by words such as "seek", "believe", "plan", "estimate", "anticipate", "expect", "project", "forecast", or "intend", and statements that an event or result "may" "will", "should", "could", or "might" occur or be achieved and any other similar expressions.

Forward-looking statements involve risks and uncertainties which may cause actual results to differ materially from the statements made. More information about these and other factors can be found in PayPal Holdings, Inc.'s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and other filings with the Securities and Exchange Commission (the "SEC"), and its future filings with the SEC.

The forward-looking statements contained in this press release speak only as of the date hereof. PayPal expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained herein to reflect any change in the expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. 

About PayPal
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit https://www.paypal.com, https://about.pypl.com and https://investor.pypl.com.

Media Contact
PayPal Media Relations
press@paypal.com

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SOURCE PayPal Holdings, Inc.

FAQ

What did PayPal (PYPL) announce on October 28, 2025 about AI commerce?

PayPal announced agentic commerce services including agent ready payments and store sync for AI-driven product discovery and checkout.

When will PayPal's agent ready payments for PYPL be available?

PayPal said agent ready is expected to become available in early 2026.

Which e-commerce partners support PayPal store sync for PYPL integrations?

Initial partners named are Wix, Cymbio, Commerce (BigCommerce & Feedonomics), and Shopware.

When will PYPL merchants be discoverable on Perplexity?

PayPal expects merchant discoverability on Perplexity before the end of 2025.

How does store sync affect merchant control for PYPL sellers?

Store sync keeps the seller as merchant of record, preserving brand visibility and customer communications for agent-initiated transactions.

Where can merchants sign up for PayPal store sync for PYPL?

Merchants can sign up or learn more by visiting PayPal.ai.