Will Ferrell Reunites with PayPal to Show All the Ways You Can Pay at Checkout
Rhea-AI Summary
PayPal (NASDAQ: PYPL) has launched a new advertising campaign featuring comedian Will Ferrell, following up on their 2024 collaboration. The new ad, set to debut during basketball playoffs, features Ferrell performing a remake of a Fleetwood Mac song while showcasing PayPal's various payment options.
The campaign highlights PayPal's flexible checkout options, including debit card, credit card, bank account, PayPal balance, and Buy Now Pay Later services. Recent product enhancements include biometric logins, faster page load times, and pre-qualified spending amounts for Pay in 4 purchases. The PayPal Debit Mastercard offers 5% cash back on up to $1,000 spent in selected categories monthly, including a new Rideshare and Public Transit category.
The marketing initiative extends beyond television to include out-of-home advertising, digital platforms, streaming, radio, podcasts, influencer partnerships, and social media campaigns.
Positive
- Enhanced payment flexibility with multiple checkout options
- Implementation of new technology features (biometric logins, faster loading)
- 5% cashback program on PayPal Debit Mastercard
- Expanded marketing reach across multiple platforms
Negative
- Pay in 4 service subject to approval and state-specific eligibility restrictions
Comedy icon embarks on a shopping journey singing a reimagined rendition of the Fleetwood Mac classic 'Go Your Own Way' in new Ad
The new ad debuts nationally during Saturday's basketball playoffs along with reimagined lyrics of the iconic song. Ferrell's humor brings to life PayPal's flexibility at checkout, where consumers can pay in the way that suits them including debit card, credit card, bank account, PayPal balance, or with a PayPal Buy Now Pay Later option. Ferrell delights in his wide array of choices for everything from hair curlers to plane tickets to nacho delivery, all while singing "you can pay your own way."
View the full ad starring Will Ferrell here.
"It all started with a song about paying where you want. And here we are – crooning about paying the way you want. Credit card? Sure! Debit? Go for it. Pay later? Why, of course! Monopoly money? Not quite, but I'm working on it," said Will Ferrell. "It's great to partner with PayPal again – not only has it made me a smart shopper, but the ads are cementing my reputation as the greatest singer of all time."
The new campaign showcases the breadth of PayPal's payment options and builds on several recent product enhancements that help make checkout faster and easier like biometric logins, reduced page load times, and pre-qualified spending amounts for Pay in 4 purchases1. It also highlights tap-to-pay with the PayPal Debit Mastercard®2 in mobile wallets which lets customers earn
"We're thrilled to pick up where we left off with Will, taking customers on another playful journey that shows them the choice and flexibility they have when using PayPal Checkout," said Geoff Seeley, Chief Marketing Officer at PayPal. "We're at a transformative moment for the brand and we're leaning into levity and humor to keep PayPal top of mind for the many times a day shoppers are making checkout choices."
Alongside the ad, PayPal is introducing an expansive marketing campaign across out-of-home, digital, streaming and radio, podcast reads, influencer, and social media, engaging consumers through an array of touchpoints to broaden how they think about their payment options.
To learn more about the ways you can shop smart and securely with PayPal, visit paypal.com
- Pay in 4 is subject to approval. Eligibility varies by state and purchase amount. CA: Loans made or arranged pursuant to a CA Financing Law License. GA: Installment Lender Licensee, NMLS #910457. NM residents: Find more disclosures related to Pay in 4. RI: Small Loan Lender Licensee. Learn more at paypal.com/payin4.
- The PayPal Debit Card is issued by The Bancorp Bank, N.A. ("The Bancorp"), pursuant to a license by Mastercard International Incorporated and may be used everywhere Mastercard is accepted. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. The Bancorp is issuer of the Card only and not responsible for the associated accounts or other products, services, or offers from PayPal.
5% cash back earned as points you can redeem for cash and other options on up to category spend/month. Terms Apply.$1,000
Media Contact:
Gideon Anstey
gbanstey@paypal.com
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SOURCE PayPal Holdings, Inc.